The present business landscape has become all about content strategy and the management of it. Online presence is the best way to reach as many people and influence them in ways that won’t be possible otherwise.
If you are a blogger, online marketer or an entrepreneur then you would know that more than content creation, it’s the management of it that happens to be quite a tedious task.
There are multiple social media and blogging platforms, and each has its very own unique algorithm. To be able to distribute your content to as many people, you have to make sure that you post your content at the right time through these networking platforms.
But is it really possible to keep showing up at different times of the day to post content all over the web?
Honestly, it won’t be an exaggeration to say that it’s almost impossible to handle content distribution without a content management tool. When it comes to daily posting and managing the socials, you will need a software that makes your job easy.
And ContentStudio is one such tool. It’s a content marketing suite and social media management tool or platform. It’s an effective tool that will help you to centralize and integrate your social media networks, business websites, blogs, newsletters, etc.
Content Discovery
Content research is the first step towards sharing the relevant content in your niche with your customers. And ContentStudio provides over 500 categories for its users to search content from. It also has a separate section for content discovery. This makes ContentStudio the one stop destination for content research, discovery, curation and posting.
Hence, you will never run dry of content ideas for your socials. You can discover and curate the best content that will bring you traffic, and generate substantial engagement all over your social media networks.
If you find it difficult to keep up with the trending topics sweeping away all the traffic, then the content discovery feature will help you a lot in curating the ideal content for your brand.
Your audience should connect with your brand in order for them to build a commitment towards you, and the best way to do that is providing them the content that they can relate with and engage on a much more personal level.
Content Creation
ContentStudio is truly an all rounder tool. You can create your social media and blog posts with the help of the Content Composer feature. It has everything that you’ll need to create awesome and personalized content.
The elements in the Content Composer includes writing text, inserting images, adding gifs, videos, etc. You can save your file as a draft if you want to work on it later. It also has a picture editor which is pretty cool. Before making the post live, you can see its preview, which is great to determine if the content actually goes with your brand’s vibe or not.
Overall, the content composer is a pretty flexible feature.
Workspaces
Out of all the features, Workspaces has to be the best one, especially for those who have multiple clients, businesses and channels to be handled.
As the term suggests, Workspaces is basically a unit where you can work on a particular group of accounts with common characteristic.
So, you can create a workspace for your social media platforms such as Facebook, Instagram, Pinterest. And another workspace for your website, blog, Medium etc. This way you can research, discover, create and post through these separate workspaces, or allow your team mates to handle the workspace that best suits their specialization.
You can also create different workspaces for different clients in order to avoid mess ups and delays.
Planner
Scheduling your content is one of the most crucial tasks in the content marketing world. One has to ensure overall consistency throughout different platforms, without spamming the audience with multiple uploads in a short span of time.
On the other hand, content that is built around trending topics need to be served as quickly as possible. Hence, finding balance is the key.
The Planner feature helps to plan your content over a certain period of time. You can schedule your posts for the whole year if you want.
Each workspace has its own planner, so you don’t end up messing things up.
In a nutshell, ContentStudio is the perfect tool to strategize, create, and manage content. It’s especially helpful for those who have a bunch of different channels to manage. It’s definitely a must-have tool for any online marketer, blogger or entrepreneur.
