Have you ever thought that you could use Instagram to promote your business?
Instagram nowadays is more than just a photo-sharing platform. It is one of the important tools of digital marketing that businesses use to target their customers and establish their online presence.
In this article, we will understand what Instagram means & what is Instagram marketing, the top 5 benefits of Instagram for business and how to grow using this platform.
Must Read: How to Setup an Instagram Business Account Along With Marketing Tips
So, without any further ado, let’s dive into the meaning of Instagram Marketing.
What Is Instagram Marketing?
Instagram marketing is a process through which businesses use Instagram as a platform/medium to engage with their target audience. It is one of the most used social media marketing techniques that brands use to promote their products & services.
With over 1 billion monthly active users, Instagram is the ideal platform for reaching a massive audience and increasing sales.
With an average user spending time of 1 hour per day, Instagram has become the second most popular social media platform after Facebook.
Instagram makes it easier to keep in touch with your target audience, and people also appreciate connecting with brands through such platforms. According to a survey, 90% of the users follow at least two Brands on Instagram.
Additionally, brands may take the advantage of Instagram business accounts to access additional features that allow them to view metrics such as Impressions, Reach, Engagement, website clicks, and many more.
Learning social media marketing as a whole can be quite beneficial because you will be grabbing paid as well as organic opportunities to grow your business.
Now you might have a better understanding of how beneficial Instagram is for business. So, let’s move ahead and take a look at the benefits of Instagram and how you can use it as your weapon to target your ideal customers.
Top 5 Benefits of Instagram For Your Business
1. Instagram Improves The Engagement Rate
One of the most effective ways to keep in touch with customers is through social media. They enable you to get input from your audience via likes or comments, engage them with compelling content, notify them of special deals, and more.
As a result, Instagram performs even better in terms of customer engagement than other social media platforms. A photo on Instagram often receives 23% more engagement than a post on Facebook, despite the latter network having twice as many active users.
And over 800 million individuals log on to Instagram every month and almost 500 million doing so every day.
Hence, Instagram has more engagement rate when compared to other social media platforms and you can use Instagram to connect more with your target audience.
Must Read: Why is Instagram becoming the most relevant Social Media Platform
2. Instagram Gives In-Depth Insights About Your Audience
We now know how critical it is to recognise and understand your target audience. And Instagram can help you figure out who they are, where they’re from, what they enjoy and what their likes & dislikes are.
Instagram gives you valuable native insights into your followers and community. You may learn about your followers’ gender, age, location, and the times when they’re most active online using these Insights.
And Instagram also provides analytics so you can track your return on investment on the network. If you’ve ever utilised Facebook’s advertisements manager tool, you’ll be familiar with the type of extremely useful data it gives.
You can track reach, clicks, purchases, impressions, and conversions for each campaign, as well as the total conversion value. You may also categorise this based on criteria like gender or geography.
As a result, using Instagram will give you in-depth knowledge about your customers that can help you to target your audience effectively.
3. Instagram Reels
Instagram Reels is a brand-new feature that was introduced by Instagram in the year 2020. It was launched as a short-video-making function that was inspired by TikTok, a popular short-video platform.
Reels are 15-second short movies with sound effects and background music that can be added to them.
The best aspect is that it has its own “Ads” section, where brands like yours, can market their products and services while also engaging with their audience. Between the reels, up to 30 seconds of advertising can be looped.
Hence, it has also proven to be an effective tool to target your customers and you can use it in order to promote your products or services.
4. Instagram Increases Sales
We already know that Instagram users are willing to buy things. This buying audience is massive, in the United States, more than 30% of social media users shop on Instagram.
Instagram recognises this peculiarity and allows businesses to make the most of their platform. Instagram has a number of options that allow users to shop directly from the platform. Links in Instagram Stories, shopping tags, advertisements, and more are among them.
Hence, through Instagram, you can also grow the sales of your business, and expand your reach.
Also Read: How to drive more sales with Instagram in 2021
5. Brand Strengthening
Instagram marketing is a fantastic way to raise brand awareness. About 83 % of users admit that this social media platform aids in the discovery of new products or services. Even better, people have a higher level of trust in the brands that are promoted on Instagram.
74% of people think brands with Instagram accounts are relevant, and 78% think they are popular. Brands that do not have an Instagram account, on the other hand, are more likely to be avoided by various potential customers.
As a result, if you’re seeking to increase brand awareness and establish an online presence, Instagram is a superior choice for you.
Conclusion
That’s it, folks! Those were the top 5 benefits of Instagram for businesses that you can use in order to establish your online presence and reach out to your target audience.
Instagram has proven to be one of the most useful social media marketing tools in order to promote your business after Facebook. And learning about Facebook & Instagram Ads and implementing them will lead to great success for your business.
We hope the blog was helpful & informative and you enjoyed reading it. Let us know your views and opinions in the comments below.
Author’s Bio
Karan Shah
Founder and CEO at IIDE
An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.
