Getting Ahead In Your Social Media Marketing Campaigns

Search engine optimization used to be the big thing in online business. Link building, pay-per-click advertising, and content marketing once dominated Web campaigns. However, everything has changed since Social Media emerged. Right now, even though the older online marketing strategies are still widely used, social media is rapidly becoming the king of online marketing tactics  – mostly thanks to the increasing number of social media sites, which are changing the way people search for and share


So what makes social media click?

What keeps social media alive is the innate inclination of people to connect with one another, despite distance and time. Before the Internet was invented, business phone systems were crucial because they were almost always the only way by which people can gain access to a company for information.

social_mediaWhen the Internet was introduced, online search beca me the common practice. When someone needed information from an institution, for instance, he would open a search engine, type the name of the organization, and press enter to find its website and contact details. Today, to get that same information, someone can simply open his Facebook account and type something like “Anybody know about this institution?” In seconds, he can get an answer from one of his Facebook friends. So what’s the difference between looking for information through a search engine and finding info via a social media site (such as Facebook or Twitter)?

The difference is this: people are more comfortable getting the information that they need from people they know, those who can share personal opinions about a product, service, or idea. You must keep this in mind when developing a social media campaign.

Marketing your business through social media

Facebook, Twitter, and other social media sites are best used for promoting brand awareness and fostering brand loyalty among your customers. You can also use them to promote a specific sale-oriented campaign. There are three basic steps to ensuring good social media marketing:

  1.  Get out there and let people know that you exist. If you’re promoting your brand, you can create a Facebook or Twitter page, follow similar pages (even the pages of your competitors, because you need to know what they’re up to), and share useful posts. Be sure that you share materials with real value and that you keep your content fresh and relevant. Try to post regularly. You can start with three posts per week, and then try posting at least once every day.
  2.  Listen and observe. You can get a lot of insight from your target market. If you’re in the technology business, always pay attention to the new tech that create buzz in the industry. Then, you can produce content about that to lead your followers to your site. You should also listen to the common problems and concerns of your prospective clients, and aim to address those problems. This will help you establish your business as a go-to organization and help you as you climb to the industry leader position.
  3.  Interact with people. Listening and observing are important; but you also need to do some talking, so to speak. Encourage others to interact with you. When you post something and someone comments, take that as an opportunity to initiate a conversation and create further interest. Provide with them giveaways and offers to feel pleased. Don’t let a comment go unanswered. Take every chance you get to engage with others.

These three basic steps will help you make sure that your social media campaigns are effective. Once you start, remember that this is an ongoing process that will require constant monitoring and adjustment. Dedicate a portion of your resources to proper handling and overseeing of this initiative, as well as ensuring that it is leading you to the direction that you want your business to take.

The Brand As A Social Media Administrator

You might find how it has become ubiquitous for brands to be so into Social Media and users not minding even if these brands seem to be hogging conspicuously even larger amounts of presence in it as time passes. With the advent of brand publishing and social engagement, business has finally found a retail short-cut closer to home to serve their marketing and advertising efforts well. This is why the average social media user would be having more and more big business friends and brand buddies online in the coming days. The exodus has been going on now for the last couple of years and shows no sign of abating.

Content Marketing on social media, executed through the wily skills and talents of content strategists, purveys brands and their brand stories as pivotal information sharing points. While you might think that it is brands that are directly responding to your initiatives, you are in reality engaging in a dialog with content strategists. Every bit of information you deliver, via an inquiry about product/service specs, price, promo, deal, purchase instruction and the like, would hence be responded to in ways that resonate with the brand’s philosophy about value delivery.

Why people stay glued

social mediaBecause the focus of content marketing is always more on the consumer’s user experience with the brand rather than the brand itself, you will note that the dialog any consumer initiates would most likely carry on longer than any momentary attention getting advertising could ever achieve. People tend to listen to marketing narratives more when the story is about them rather than products or services per se.

The primary intent of a brand’s publisher on social media is to make its philosophy find coherence with consumer goals. When online accessing consumers engage brands in a dialog via direct comments, postings, likes, tweets, reblogs or shares of viral content, they are in reality engaging not only in self-serving retail action but also forwarding the brand cause.

In other words, the consumer becomes the hero and distributor of lead information all at the same time. The kind that induces a whole lot of other social media friends, peers, followers and users to also engage the brand. Brands in turn, take over the role of administrator in the social media engagement to exercise the following functions:

1. Respond to consumer initiatives creatively

Customer comments and their other social media activities commonly revolve around the reasons behind their particular wants, needs, aspirations and concerns about retail items. Brands and their content strategists process these information and also regard varying degrees of customer intimacy as informational capital necessary to rationalize innovation and development of new retail items in the future. To enhance social media presence, brands usually update accurate and useful info and entertaining viral content so that the rapport becomes a never-ending engagement.

2. Measure analytics strategically

The brand’s analytics people are the ones who measure consumer response on social media using metrics they believe suitable to their marketing analysis needs. Where the market resides and how retailers may reach them; what products they wish for and the innovations they dream about, also become clear to companies that own brands. Your company’s RingCentral system in aid of sales activities, for example, could thus be reconfigured once analytics find out that a large volume of potential customers are most likely to call tollfree after engaging the brand online via their smartphones.

3. Communicate with civility

Brands that encounter challenges along the way are supported by content providers who take up the cudgels for brands when confronted by media issues dealing with retail mishaps. Brand publishing response is about communicating a brand’s statement in a civil manner that may not offend certain sensibilities with a view to mending lapses first while addressing these objectively and resolutely. Brands would always want to maintain more meaningful relationships with consumers and the general public and this is why it would never opt to take a directly confrontational demeanor with its audience.