8 Ways To Effectively Build Your Personal Brand

Personal BrandingPersonal branding has become an extremely important factor with one’s professional success. Personal branding allows you to market yourself to potential employers, business partners and clients by highlighting your strengths while concealing your weaknesses. Similarly, a strong personal brand can have a huge impact on the opportunities one can get. Hence, it’s important that professionals know how to effectively build their own personal brands.

1. Determine exactly what type of brand you want to portray and stick with it

The first step when you’re establishing a solid personal brand is the determination of the type of brand or image you want to portray. Ask yourself some important questions like, how do you want to be seen by potential customers? Or what impression do you want to leave your customers?

2. Write an excellent, telling and descriptive resume – post it online

Writing an excellent resume and positing it online is a surefire way of establishing a solid personal brand. Excellent resumes are telling and descriptive – they highlight the applicant’s skills while at the same time concealing the applicant’s weaknesses.

3. Use real professional pictures as avatars whether it’s on Facebook or on online forums

Another way of building a solid personal brand is by injecting professionalism into your social accounts and online forums. Thus, the best way to inject professionalism is by using real professional pictures on your online accounts.

4. Use the power of social media; build your personal brand with Facebook and Twitter

Social media is the most powerful type of media these days – it beats mainstream television and radio by leaps and bounds. That is why it’s imperative that you utilize social media primarily the social networking site Facebook and the micro-blogging platform Twitter when building a strong personal brand.

5. LinkedIn – a great way to connect with professionals you’ve worked or partnered with

LinkedIn is one of the most popular professional networking sites of today. LinkedIn allows you to network with people within your niche – potential and past employers, investors and creditors among others.

6. Set up your own blog or website – don’t commit the mistake of blogging with free platforms

Setting up your own blog or website is another effective way of building a strong personal brand. Starting a blog or a website won’t cost that much (less than $100 a month). One thing that you should remember is to stay away from free blogging platforms. Free blogging platforms limit your creativity and bind you to play their own rules.

7. Network aggressively; make yourself as accessible as possible

Aggressive networking can also go a long way in helping you establish a solid personal brand. Make yourself as accessible as possible by promoting yourself not just in Facebook, Twitter and LinkedIn but also in social bookmarking sites, article directories and in video marketing platforms like YouTube.

8. Learn how to help others by providing things of value such as an eBook or a podcast

Helping others is the greatest way to build a solid personal brand – at least to the person you’ve helped. Always provide something of value such as an eBook or a podcast that can be downloaded from your blog or website. Your personal brand can serve as your ticket and gateway to success but that doesn’t mean that success is entirely dependent on the personal brand you’ve established. There are a lot of things that should also be considered such as the person’s knowledge and skills, the level hard work and patience a person exerts and the opportunities that come by.

This article is written by Kim Willis is a Brisbane SEO consultant and works with online businesses. If you wish to write for us, kindly check this.

7 Essential Tips To Produce Creative Quality Content

Creative Quality ContentProducing quality content for your blog is essential. Content is king, is a true axiom that resounds especially over the Internet. The quality of your blog’s content, whether it’s an article, a video or a podcast interview, eventually determines your success as a blogger.

Unfortunately, many bloggers remain clueless when it comes to producing quality content. That is the main reason why only 1 or 2 percent of all blogs on the Internet can be considered financially successful.

In order to help bloggers produce quality content, the following are seven tried and tested tips on how to provide our readers quality and informative content.

1. Set up a weekly writing schedule

Haste makes waste and do this regularly and you end up with posting garbage. Setting up a weekly writing schedule is the main starting point of every successful blogger. Writing is a tedious task and proper planning is required. For that reason, it’s imperative to set up a regular writing schedule. For instance, devote at least one or two hours a day for researching topics and producing quality content.

2. Keep a running list of future topics

Keeping a running list of future topics is a genuine way of preparing yourself from writer’s block. Every conversation you had, every book you read, every story you heard, every video you watched – basically, almost everything is worthy of being turned into a blog post.

3. Don’t be afraid of covering controversial topics

Best-selling author and real estate guru Robert Kiyosaki isn’t afraid of being controversial and it literally paid off. Kiyosaki says that he doesn’t mind being controversial if that is the way to get more people to read his books. His first book, you may ask? It’s titled “If you want to be rich and happy, don’t go to school.”

4. Write articles about successful people within your industry

Writing feel-good stories about successful people within your industry is another simple and effective way of getting noticed in today’s competitive world of blogging. People love heroes; they always seek for one.

Satisfy their thirst for motivation by interviewing people they admire most – it could be a local politician, a rags-to-riches businessman, an entrepreneur who skip college or even a freelance writer who left his job and took the self-employment plunge.

5. Write in a friendly, conversational tone

While most writing gurus advice writing in a professional third person voice, it might not be applicable on the Internet. Internet readers are average people who aren’t familiar with jargons and other industry-related terms – always remember Abraham Lincoln’s Gettysburg Address.

6. Start writing your thoughts – proofread later

Writing is different from proofreading. With that said, you should write your thoughts when you’re writing and at least for the meantime forget about proofreading. Writing your thoughts help you keep the words flowing.

7. Proofread your draft at least one day after it’s written

Proofreading should be done at least one day after your draft is written – why? Firstly, it allows you to scan over your draft with fresher eyes. Secondly, it helps you clear your mind and provides you with a fresher perspective.

This article is written by Kim Willis. He is an SEO Consultant and works with online businesses. If you wish to write for us, kindly check this.