Amazon Promo Codes and Coupons – Understanding the Difference and Use Cases

 Sharing Amazon promo codes, discounts, and coupons is a well-established practice in this marketplace. Still, you have to offer them with a clear strategy in mind. Let’s find out how the different types of the promo offer work on Amazon. 

Amazon Seller Promo Codes and Coupons: Everything You Need to Get Started

Amazon is dynamic, noisy, and very competitive. But fortunately, you can use a lot of white-hat strategies to compete honestly, attract prospective buyers to your listings, and sell more effectively on Amazon. Using Amazon coupons and promo codes is one of the most winning tactics.

Let’s find out what is a promo code on Amazon, how it differs from a coupon, and what deals on Amazon seem the most attractive to its buyers. 

What Are Amazon Promo Codes?

An Amazon promo code is an effective tool to give your users a fixed discount. There are several types of an Amazon discount code you can create:

  • Percentage Off Promo Code. As the name suggests, these are the codes that specify a fixed discount for a particular good. 
  • One-Time Use Code. The customers can use this code only once, but they can apply an Amazon discount to all the products they have added to the cart. 
  • Group Claim Code. This is an Amazon coupon code that only a specified group of buyers can use. For example, you can offer your email newsletter subscribers to encourage them to buy at more loyal prices. 
  • Buy One/Get One. This Amazon promo is effective if you want the users to buy an item at the full price. However, it is still feasible to gift them one more, cheaper item to supplement their purchase. 
  • Social Media Code. The sellers often distribute free Amazon codes via social media. But you have to be careful with this strategy. There can be a risk that your users or competitors will instantly buy all your inventory at a lower price. 
  • No Code. This is not a real Amazon promo code but a fixed percentage of a discount the users get automatically after adding a particular item to the cart. 

What Are Amazon Coupons and Why You Have to Use Them? 

Amazon coupons, in turn, are the tools to offer a discount in a monetary form. With their help, the users can instantly understand how much money they can save when purchasing. Instead of calculating the percentage, they immediately see the amount cut off on the checkout stage.

The unique benefit of an Amazon coupon is its discoverability in search results. And this is also the reason why Amazon charges a fee for them. Each time you create a coupon for a particular ASIN, you must pay $0,6 for it.

Still, according to experienced sellers, Amazon coupons work better than promo codes, which is why paying for their creation makes sense. 

How Can You Create a Coupon and a Promo Code?

You can create both coupons and promo codes right from your Seller Account. Fortunately, both of the marketing approaches are pretty flexible. You will find it easy to create an Amazon code and coupon, customize them according to your strategy, specify the ASIN to apply the code, and set the necessary limits. For example, you can set your budget limit for promoting your coupons since each of them cost $0,6. 

How Can You Maximize Your Return on Coupons?

Are there any specific Amazon codes that work? All of them drive revenue when you use and share them right. Below are some tips to increase your ROI on coupons. 

  1. Promote bestsellers. Indeed, you know which of your products are the most popular among your customers. Therefore, focus on them when deciding to share coupons. In this case, your buyers are more likely to decide on a repeated purchase since they already know that the item suits them, plus they can buy several items at once to save even more. In the latter case, consider giving them a Group coupon. 
  2. Ask for the reviews. Asking your customers to review the products they have purchased using a coupon is an investment in the future. But keep in mind the following point – Amazon doesn’t give a lot of weight to the reviews of the products bought at a heavy discount. But the ones sold with a reasonable perk can do an excellent job for you since your customers are more likely to be satisfied with price and quality. Consider using a dedicated Amazon feedback & review software to encourage your buyers to share their feedback. 
  3. Know when to stop. Don’t use Amazon coupons and promo codes too frequently. Instead, set some limitations on the final price you can afford, the category of goods you additionally promote, and your promotion budget. Otherwise, there is a risk of running out of inventory with minimal profit. 


Using Amazon promo codes and coupons can be quite a winning tactic. Many buyers choose Amazon just because of the opportunity to access the best prices, compare them and shop the top-notch products at an affordable cost. In response to this shopping behavior pattern, you have to work on your product quality and customer service, plus share promos to attract new users and build loyalty among the current ones. 

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