Instagram is not only a popular social media site, but it’s also one of the top-visited sites around the globe. The social media network is known for being the place to go for photos, short videos, and of course hashtags.
Using Instagram can help increase sales, drive traffic to your website, or simply increase brand awareness. But managing Instagram on a daily basis can be. Thankfully there are a variety of tools that you can use to meet all of your Instagram business goals.
Here are 8 tools that will optimize your Instagram success.
1. Hootsuite
Hootsuite is one of the most popular social media tools. It offers a free and paid version and is designed to boost engagement between brands and their target audience.
Using Hootsuite, you can see various aspects of each social media network that you use. With the tool, you can view your entire social presence from a single dashboard. This means you can see Instagram, Facebook, and other profiles without having to log in to each of them on their native websites.
The tool offers app integration, scheduled posts, analytics, and much more.
2. Magic Social
Magic Social is a tool that’s 100% designed for Instagram. To use the tool, simply set up an account and then answer a few quick questions. After that, the tool does the rest.
While the tool isn’t free, it’s well worth its weight in gold, and the return on investment pays for itself over time. The tool is designed to help you get Instagram followers without the use of fake accounts. Instead, the tool hones in on location data and using the best hashtags.
Magic Social allows your profile to be connected with real quality users that are likely to be interested in what your business is offering.
3. Woobox
Instagram is more than showing off photos and marketing your brand. To get the most out of this social media network, you need to focus on engaging your target audience. Woobox provides all of the features you need to deliver engaging content.
Using Woobox you can run contests, post quizzes, and allow your audience to interact with polls. You can even post content that’s targeted towards a certain age group. This ensures that you interact with your audience as much as possible.
4. Boomerang
Using Boomerang, you can create mini-videos. The tool compiles a burst of 10 snapshots and turns them into a video. The end result of a video that looks like a GIF.
If you like getting creative and want to post unique content on your Instagram profile, Boomerang can help you do just that.
5. Social Captain
If you’re having a hard time generating real followers, likes, and comments, Social Captain is the tool for you. This tool offers targeted marketing that is backed by artificial intelligence. Say goodbye to manually growing your followers and instead enjoy automated techniques that produce optimal results.
With Social Captain, you can create a dashboard with certain user demographics, post age, and other details.
6. Combin
Combin is another tool that’s specifically designed for Instagram. It offers a free version where you can play around with all of the major features that are available. You get much more with the paid version, especially if engagement is at the top of your to-do list.
Using Combin you can:
- Target specific users
- Research what your target audience finds most engaging
- Keep an eye on competitors
The tool also enables you to see comments across multiple accounts, which makes it much easier to interact with your followers. Aside from engagement Combin offers statistics, metrics, and other must-have features.
7. Iconosquare
Not only do you need to focus on your Instagram performance, but you also need to keep a close eye on your competition. Iconosquare allows you to do just that. Using this tool you can see how your business stacks up to competitors.
Iconosquare also allows you to schedule content to be posted on a set date and time. With the monitoring feature, you can track and monitor hashtags so that you can see what people are saying about your brand.
8. Boost
If you run an e-commerce business, Boost is an app you want to use. The tool allows followers to quickly and easily buy products through Instagram comments. All you have to do is create a unique hashtag for each product that you’re selling.
With Boost, your Instagram profile becomes an extension of your online store. It’s free to use for buyers and the tool offers a simplistic UX for making a purchase.
Conclusion
With the right tools at your disposal, you can turn your Instagram profile into much more than a social network page. Consider using these tools so that you can increase your business’s reach, increase visibility, and better engage with followers.
