Why does your online learning website need a mobile app?

Learning platforms are changing the way education works. Students today don’t simply rely on traditional textbooks for learning. With a plethora of learning websites, apps, and content available online, learners can find and discover all the resources they need. 

For this reason, you can find so many websites online that offer courses in many fields of study. 

While websites are a good learning platform, smartphone usage has made learning apps a more popular choice. All app usage reports and statistics show that app usage has grown thanks to the growing ubiquity of smartphones. 

If you’re looking to build an online learning app, the road might seem challenging. Here are five reasons you should consider creating a mobile learning app for your business. 

#1: Increase in smartphone usage

Smartphones have been at the center of the past decade’s technology. Their ubiquity has grown to the point that roughly 83% of the world’s population now uses smartphones. 

With the growth of smartphones, it’s easy to relate to the growth of native apps. Apps are essentially software that’s designed to work in native mobile apps. 

App usage has thus also grown. People looking for your learning courses online may find it difficult to access your resources via your mobile website. 

How does this help? The main advantage is that you can offer your users an option to access your content in a native smartphone interface. 

#2: Easy accessibility 

On a smartphone device, it’s easier to access learning resources via mobile apps. Mobile websites are not ideal for viewing content on smartphones devices. This is because they’re not instantly accessible on a smartphone device and can only be viewed via a browser. 

Mobile apps cut through this issue and enable you to make all your content accessible via a simple click. 

All your courses can be opened by simply clicking on your app icon on a smartphone device. Besides being better for your app’s user experience, it is also ideal to grow user engagement and app traffic. 

#3: Growth of no-code solutions

One of the main reasons you may avoid app development is its complexity and cost. It’s not possible for a small business to invest tens of thousands of dollars on a mobile app on a whim. Since app success is never guaranteed, many businesses end up focusing on their website and don’t consider app development. 

No-code tools are a solution in this regard. They allow you to create mobile apps without coding. AppMySite is a no-code mobile app maker that allows you to build apps in minutes. 

#4: Personalize your app’s learning experience

With a learning website, it can be difficult to personalize your experience. 

Mobile websites are not designed to work natively on smartphones. They cannot properly leverage the capabilities of a smartphone’s hardware. 

This is where native apps can be a great help. Since they’re native apps, they can fully leverage the hardware capabilities of smartphones. For example, it’s easier to integrate geolocation, microphone, and camera features with a native app. 

These features help personalize your app based on the needs of your users. You can track your app’s analytics separately and see which screens are most popular. This can help you understand which courses you offer work best for your audience. 

#5: Streamline user communication

If students are visiting your website for learning, it can be difficult to keep them updated about important information. This can refer to reminders about tests, notes, and other related educational resources. 

With a website, it’s tedious to set up a push notification system. You can technically ask website visitors to consent for notifications, but these are generated via your browser. 

Mobile apps on the other hand are ideal for sending push notifications. You can further get analytics on how many people are opening your notifications, and the kind of traffic they’re driving. 

In education and learning, communication is key. A mobile app can help you stay in touch with your users and inform them about an urgent update they need to be notified about. 

In conclusion

Want to grow your learning website and deliver a wholesome learning experience?

With ed-tech startups and enterprises on the rise, it’s no secret that many businesses are considering the idea of starting their own educational website and app. 

In this article, we’ve covered the five main reasons you should launch a mobile app for your online learning website. Grow your enrolments and scale your online education business successfully with a website and a mobile app.