Businesses whose websites rank highly on search engines have the front seat in online marketing. Let’s take a literal example of this. How many times have you gone as far as the second page on your favorite search engine when making a query? Unless your query is exceptionally specific, on most occasions you’ll have what you are searching for on the engine’s first page. One might ask how those lucky businesses get to be on the first page.
Well, such businesses have employed a little thing called SEO marketing.
SEO: Definition
So what is SEO? It is the acronym for Search Engine Optimization. Didn’t help? In layman’s terms, it is the process of getting your website to appear on the upper echelons of search engines. Despite the seemingly complicated name, SEO is actually quite simple to understand. It is all about using keywords to direct people to your website.
Keywords
Everything about SEO ultimately revolves around keywords which are queries entered into search engines. As an example, ‘organic food’ is a keyword entered into a search engine when looking for, you guessed it, organic food. When one makes a query on a search engine, what the search engine does is sift through millions of websites looking for those websites where the keywords appear.
Long-Tail Keywords
Taking notch higher, you can use long-tail keywords instead of the usual keywords. Long-tail keywords make your website even more appealing to search engines as it narrows down to a specific query. So using our previous example, instead of using ‘organic food’ as a keyword, you can use ‘organic food in Brooklyn’ as a long-tail keyword. In this example, your website will stand a better chance to appear among the top results when one searches hotels in Brooklyn serving organic food on a search engine.
Content Creation
Once you have a winner after looking for an ideal keyword, the next step is using it when creating content for your website. Producing content is what ordinary businesses do. But since ‘ordinary’ is a foreign concept to your business, you’ll have to employ extraordinary solutions in content generation. First, your content should be in line with what’s hot in your niche. Social media trends should give you a peek into what’s rad in the market. You can also consider outsourcing the job to SEO agencies such as Digital Spotlight.
What Are The Benefits of SEO Marketing
Ranking highly on a search engine goes beyond earning your business bragging rights. A good SEO strategy is enough to make your sales reach unprecedented heights. How? Because a perfect SEO goes into the minds of potential customers and provides them with exactly what they’re searching for on search engines.
As you can probably deduce, SEO is not something most business owners can do on their own, not when their in-trays are filled with a myriad of other tasks. The good news is that you have the option of outsourcing SEO marketing to SEO agencies. The bad news, however, is that some SEO agencies are all-talk, but end up being a waste of time in what matters most; getting traffic to your website.
