Making a great impression at a trade show is tough. Or is it? If you’ve fallen into the trap of thinking a trade show is an expensive drain on your resources, it’s time to reconsider your strategy. You can get an excellent ROI at a trade show, but you need to know what you are doing.
You need a strategy. And you need to take a look at these quick tips to inspire you to create an innovative, impactful display booth that really puts you ahead.
1. The First Impression Makes the Difference
Think about how much information visitors to a trade show take in as they wander around the hall. They are bombarded with information. That means creative display booths are not just an option, they are essential. Spend time planning how to create a stunning first impression with a design and theme that also fit in with your overall brand. Banner printing can enhance your overall display.
2. Extend Your Influence
Your booth is the starting point, and it’s only the starting point. Extend your reach by providing promotional giveaways that people will wear or display as they make their way around the exhibition. Tie these in with prominent roller banner displays at your stand to allow people to easily identify you. You could also offer rewards and prizes to people who wear your items.
3. Add an Interactive Element
Most brands will have at least one element that can be provided in an interactive form, which will allow attendees to get intimately involved with your display. This makes people stick around your booth, giving you more chances to make connections.
4. Invite The Best
Are you best clients already attending the show? Check to make sure, and make an appointment to meet with them. If they are not, buy them a ticket.
5. Measure, Measure, Measure
You are never going to know exactly how much of success your trade show was unless you actually measure your ROI. Plan how you are going to step success before you actually attend the show. Make sure you have enough information to be able to judge which components of your display booth and your overall strategy worked – and how well they worked. You’ll then be right on track for an even better experience, with even better returns, next time.
