4 Tips for a Successful Leaflet Drop on a Budget
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You’ve got a great idea for a leaflet drop or a direct mail campaign that will promote your business and boost your brand. But you also have a very tight budget. Don’t panic – you can meet your marketing goals without spending too much money. You just need to know how to get the best impact on your flyers within your budget restrictions. Take a look at these economic ideas for flyer design and printing.
1. Consider Fewer but More Frequent
Many people believe that the best way to achieve their aims through a leaflet drop is to print thousands of leaflets and target as many people as possible at once. This is not always the best way to get maximum return from a budget. A lot of people are going to throw away a leaflet from an unknown company. You need to build your brand, and that often comes through using your budget to produce fewer flyers, but more often. Recipients then build up their knowledge of your brand and are more likely to take steps to reach out. Create a campaign and instead of having just one leaflet design, create four and send them out to the same people at regular intervals.
2. Always Go For Double-Sided
When it comes to brochure printing, you will usually always have a double-sided print, but sometimes people think that cheap leaflet printing means single sided. But this means you are missing the mark if your leaflet lands on the doormat the wrong side up, or your flyer is delivered into a person’s hands with the blank side showing. It doesn’t create a particularly good impression. And often the difference in price for single and double-sided printing is minimal.
3. Don’t Skip Good Quality Design
Try not to economise on the design when you are producing leaflets. Something that looks cheap will not help your business aims and could be a false economy. Try to cut out some costs elsewhere so you can maintain a high standard of design in your leaflets and flyers. This also applies to the images you use in your brochures.
4. Look for an Economic Printing Company
Shop around for leaflet printing companies that offer excellent value for money. This doesn’t necessarily mean the cheapest business, but one you can rely on to provide a good quality product in the timeframe you need.
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