LinkedIn has become a social media giant connecting professionals across different industries worldwide. According to the eye-popping statistics of 99firms, 90 million senior-level influencers and 63 million decision-makers use LinkedIn. Moreover, 97% of B2B marketers use LinkedIn as a content distribution channel.
These stats showcase that LinkedIn is very useful in terms of content distribution and targeting at the right audience. However, it has one more advantage that is useful for bloggers. In 2016, LinkedIn launched its Pulse platform that allows sharing long-form content, in other words, start blogging. In this article, we will outline three significant reasons for blogging on Linkedin.
Content published on LinkedIn helps generate leads
79% of B2B marketers use LinkedIn as a useful source for generating leads that you can convert. LinkedIn allows quickly grow your business network, build connections with professionals in your field, and spread the content with them and their first-degree connections.
Moreover, many of your followers will certainly share your content in their news feed, what opens you up the opportunity to tap into their audience and spread the content among their connections too. It helps deliver the articles showcasing your expertise to people who might be interested in your services and attract new clients.
Being featured on Pulse News you can incredibly expand your reach
Pulse News is a built-in news aggregation app in LinkedIn that allows sharing the content with thousands of people targeted by their interests. Pulse News provides with the top stories of the day, including the latest industry news, what your colleagues are reading, and trending news at companies similar to yours. The opportunity to be featured in Pulse News promises incredible engagement, social proof, and positioning yourself as an authority in your industry.
How can your articles be featured on Pulse News? To catch the Pulse editor’s attention, you just need to publish high-quality content on Linkedin. The advantage is that you should not be an influencer in your industry to get your content featured in Pulse News. The editor’s choice is based purely on the content quality, not on your particular popularity on LinkedIn. You can even publish the article on LinkedIn for the very first time and be immediately featured on Pulse News – it depends only on the uniqueness and quality of the content.
LinkedIn articles help build meaningful relationships with other professionals
Blogging on LinkedIn has one more meaningful benefit: you can get precious feedback from other professionals, immediately connect to them, and grow your professional network. Readers on LinkedIn like to give you feedback by liking, sharing, and leaving comments on the articles.
On the one hand, you can get some useful tips on how to improve your content, adjust it to the audience’s needs, and listen to the unique topic ideas people would like, actually, to be discovered in your future articles. It will help you to constantly develop and make your content even more engaging not only for industry professionals but for potential clients who will read these articles too.
On the other hand, LinkedIn provides the opportunity to immediately connect with professionals who are commenting on your posts, find the right people for future cooperation, and establish relationships with prospective partners, and team members.
To increase engagement you should publish the content regularly. You can automate this process by using various auto-posting tools such as promorepublic.com/en/linkedin, for instance.
A great tip to increase the article engagement on LinkedIn is to encourage readers to engage with your article by inviting them to share their thoughts in the comments below a post. And, as mentioned before, no need to be an influencer to have an influence on LinkedIn. All you need is to create and publish truly engaging content which people would like to engage with.
To increase the engagement, you should also choose the relevant and eye-catching visuals that will attract the user’s attention in the news feed.
Hopefully, this article has provided you with reasonable information on why LinkedIn Pulse is a great option for bloggers. Despite, the digital space is crowded with content today and it’s become even more challenging to stand out, LinkedIn offers a solution that will help you spread your voice and be heard on the web. LinkedIn is your way to go, so sign up if you haven’t already and enhance your blogging efforts.