The whole concept of selling goods and services virtually is definitely not new and yet some people are still adjusting to it, especially since it is becoming more and more common now that the idea of remote working has been somewhat normalized. More and more individuals are recognizing the benefits of virtual selling, such as those you can see on this page, which means that more and more people are giving it a try. And yet, while some are succeeding, others are miserably failing.
That must make you wonder. What is it that makes some sellers stand out from the crowd and succeed, while others are struggling to get their online business going and make any profit whatsoever? Well, let me put this simply. If you thought that creating an online shop is enough for you to stand out from the crowd and succeed, then you were definitely wrong.
This is not exactly a new thing and the shop you create certainly won’t be the only one in your particular line of business, which further means that you have competitors and that you need to fight for your place on the World Wide Web and for your piece of the cake. So, if you have just started, or are thinking of getting started, with this particular endeavor, the first thing you should know is that you’ll have to work hard. Nothing comes overnight and if you want to make a name for yourself online, you’ll have to put some effort into it.
Fortunately, you won’t need to go through all of this alone, because you are certainly not the first person on Earth to think about presenting his or her products and services to the World Wide Web. A lot of people have already gone through this process and, although it might seem like a bad thing since you’ll definitely have competition, this is actually a rather good thing. Why? Well, simply because you’ll get to learn from their mistakes, as well as the right moves they made in this process, meaning that you’ll have higher chances of succeeding if you just follow a few guidelines and tips.
Here’s a great read that might help you out in this endeavor: https://www.forbes.com/sites/forbesinsights/2020/04/22/building-a-virtual-selling-channels/?sh=293d2424521b
As I have mentioned, in order to increase your chances of succeeding and in order to actually get better at selling virtually, you will need to follow some useful tips and guidelines. I have prepared a few of those tips for you, so keep on reading. Hopefully, those will help you get much better at selling your products and services through the Internet, which will lead to you increasing your overall profits, and that’s probably the ultimate goal. So, let’s get started.
Learn How To Get People’s Attention
When trying to make a video sales call, you’ll have to understand that it is actually much different than making a sales visit in person. This is simply because it’s much easier to keep people focused and engaged when having a conversation with them in person. There are a lot more distractions when the conversation is done through a call, meaning that you’ll need to step up your game.
The trick is in keeping the prospects extremely engaged and focused on what you are saying, so that they don’t lose interest. You can do this not only by addressing their specific pain points that you have learned about after doing some research, but also by asking questions and actually making them a part of the conversation. Simply put, in addition to making them your listeners, you also want to have them speak and answer your questions, so that you know that they are paying attention to every word you are saying.
Set The Scene
Speaking of video, let me ask you one thing. Is making a sales video call in an old, stained T-shirt and your hair all over the place a good idea? I really hope that you answered no to this question. Fact is that you should behave during the call as you would behave if you were visiting your prospects in person. This means that you should set the scene perfectly and that starts with the clothes you are wearing.
So, do yourself a favor and keep it professional. In addition to the clothes, you should think about setting the whole scene of your room. Of course, you don’t need to turn the whole room into an office or anything like that, but make sure it’s properly lit up, so that the prospects can see you and don’t have too many distractions entering the frame, because you don’t want people to focus on trying to guess what’s on the painting behind you, for example. That is, unless you are trying to sell that painting. In that case, you certainly want them to wonder and play the guessing game.
Be Mindful Of The Sound
If you take just one quick look at the Clickfunnels guide to virtual selling, you’ll realize that building a relationship with your buyers is of utmost importance. Yet, you certainly won’t be able to do that if you are trying to talk to them only to realize that they can hear every third word. The quality of your sound matters significantly, so make sure that you have all the right set up before embarking on your first video sales call. If you aren’t sure that your equipment is functioning properly, I suggest you do a quick check with a friend or two before starting to call your prospects.
Don’t Forget That The Sales Process Matters
Every successful company should have their sales process clearly set out. This way, once you start calling your prospects, you will know exactly which stage they are in and what it is that you need to talk to them about. It’s not like you can call a cold prospect and offer your products in the first minute of your conversation, without any warm-up whatsoever. So, don’t forget that the sales process matters and that you shouldn’t skip the stages.