The market has no shortage of SEO agencies, which is a good thing. However, the fact that they are not created equal makes it challenging to know which one suits your personal preference and business needs.
This article will highlight the top five things to look for in an SEO company. This will serve as a guide to help you make the right selection in the otherwise crowded market. Please note that this list is not exhaustive, so you may want to consult with San Diego SEO experts for further insights.
Experience
Pay close attention to the experience that the company brings to the table. Find out the number of sites they have worked on in the same industry as yours, and the number of years they have been doing this. Don’t forget to check their success rates too. This will help you gauge how good they are in delivering what they promise.
Realistic offerings
Almost every person who owns a site wants to rank on the first page of search engines, which is reasonable because of the opportunities it presents. However, some SEO agencies will want to use this desire to trick clients into buying their solutions, don’t fall prey. A good company will have realistic offerings – they won’t promise you overnight rankings, neither will they guarantee rankings. Why? You ask. It’s because search engine optimization is an ongoing process, and not a single person can promise to rank your top on SERP 100% because the algorithms are beyond their control.
Case studies
Don’t just take their word for it; ask for evidence to back their claims up. If they say they have been around for years, and have helped businesses like yours rank higher on search engines, let them give you proof. Case studies are a confirmation that the agency can deliver results, and should be worth checking them out.
White-hat practices
It is easy to overlook this aspect if the company in question already has proven that they are good at what they do, but you shouldn’t. Find out the kind of strategies that the agency is using, and have them explain in details so you can understand. Some companies use unethical or manipulative strategies to help rank their clients, and while this may offer instant gratification; they often result in a terrible blow later on. Other than falling off top ranks with any slight changes in search algorithms, black-hat strategies may also lead to harsh penalties.
Price
It is in human nature to want to settle for the lowest bidder in the room – but cheap is not always better. In the SEO world, it is easy to get what you pay for; you pay cheap, you get cheap. But this doesn’t mean that you should go for the most expensive agency, quite the contrary. Ideally, you want to look at the aspects mentioned above, first, before you can consider the cost.
Conclusion
SEO plays a critical role in helping your site rank higher on search engine pages. Hiring an SEO agency is a great way to get the most from the process. With our five tips for choosing the right SEO Company, you should be able to find the right one for your needs.
