Steps to Scaling Your Small Business in the Digital Era
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To keep your business competitive, you need to comply with the growing demands of society and your customers. Today, our society is driven by digitalization… the internet to be exact. Many institutions and individuals rely on the benefits and advantages of this technology. It can not only offer many solutions to your company but can even help you scale your business.
For many, digitalization is unknown territory. It can be scary to venture into the unknown, but if you have the courage to start a business, then you have more than enough determination to enter the digital playing field.
Integrating digitalization in your business helps you level the playing field with big businesses. It also aids you in gaining growth to enhance your business’ likelihood to survive. A study conducted by MIT found that businesses that integrate or implement a digital aspect in their business experienced 32% growth in their revenue, and profit share of 27% higher than their business rivals. If you find yourself struggling to get the funds you need to grow your business, or prefer a cheaper way, but still want to scale, then here are some steps that can help you in the digital era of today.
Set Your Goal
Creating a plan and setting your goal will give you a clearer view of your business direction and prospective. It will help you plan out all the succeeding business decisions you are going to make. Make sure that you list down your goals and identify your priority, from there you will be able to know the exact steps to achieve it.
For example, if you want a global presence, but with limited resources then what you need is to post on social media. A single post in a social media platform can mean virtually unlimited reach to your potential customer without the restrictions of your stationary location.
Create Effective Marketing
Marketing is the most effective way to promote and sell your item to the market. Effective marketing means a campaign to build in cost-effective ways, but impactful enough that it creates engagement and interest to your products and services. Strategize a marketing campaign that builds engagement, branding, customer relations, and increases sales. Make sure you involve digital ways to reach out and operate your campaign.
Create A Website
In order to make digitalization significant to your business, you need to have a website. Building a website today can be as easy as getting your fast food by the drive-thru. If you forgot your basic computer lessons from high school, then don’t sweat, there are many companies that can help you create a fully functional, and professional looking websites.
You also have the option of joining e-commerce platforms such as Amazon, eBay or even Facebook Marketplace. These platforms aid you in selling your items online, giving you an online presence.
Tune Your Online Content
Putting your business online does not end by simply having a website named after your brand, and offering your products. You need to create substantial traffic to your website. Traffic means netizens visiting your site.
You can improve your website traffic by tuning your content. You only have a few seconds to catch the attention of your customers. To keep them, you need to offer interesting content and provide substantial information about your products. Study how SEO or search engine optimization works. Make sure your website interface is simple, clear, and efficient.
Make Yourself Searchable
Well not yourself, but the business. Make it searchable by registering your business to Google My Business. It is the search engine giant’s own online directory of businesses. When a customer searches online about a product or service, Google shows them businesses that offer such services and makes a priority in showing those registered businesses. Not only that, but a registered business also shows up in Google Maps. There are other search engines, so be sure to sign up and register to their respective business directories and listings.
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