There were many reasons to put off starting a blog in the not-so-distant past, but times have changed. Gone are the days of needing to be an expert programmer and web designer, and there’s no longer a need to fork over hundreds of dollars to get a site published online.
Why You Should Start Blogging?
New Blogging platforms and professionally designed templates take all the guesswork out of launching a blog. It’s now easier and cheaper than ever to launch a great-looking blog to start sharing your passion and knowledge online.
1. Build readership and authority
There’s no easier way to start building readership and authority in a particular niche than starting a blog. It’s a fast and efficient way to showcase a particular level of expertise and share information with others. In other words, a blog can help solidify you as an expert in your field.
Each and every published blog post helps increase readership across several different online channels, including search engines (e.g., Google), RSS, email and social media.
Here you can find some useful advices to boost your readership.
2. Grow social media presence
Social media is more important than ever when it comes to online marketing and brand outreach. It’s hard to find a more effective avenue for increasing traffic and exposure to an existing website. A steady stream of content at a company blog can help build exposure for the company’s main website via the tough-to-crack social media channels.
Blog content tends to be more shareable compared to a website’s static pages. Publishing and sharing blog posts to social media sites are the first step in building a strong social presence and ultimately, increased readership.
The design of a typical blog makes it a cinch for readers to share blog posts at any of his or her favorite social media channels, such as Facebook, Twitter, Google+, Instagram and Pinterest. Today’s blogging platforms often times come standard with built-in social media plugins or modules to make things easier.
3. Express thoughts and feelings
The original purpose of a blog – which literally means “web log” – was to be sort of an online diary, a place to share ideas, thoughts and feelings.
Blogging helps clear one’s mind of stress, lingering thoughts and burdens by getting everything out of the head and into a blog post. Writing things down always helps in this way. It may also help improve the organization, reduce stress and improve creativity.
4. Boost credibility and get a better career
It’s becoming increasingly commonplace for employers to ask applicants for a website or blog to view during the application or interview process. A well-designed blog chock full of high-quality, relevant content helps set one applicant apart from the rest of the bunch.
Starting a blog can help one achieve his or her career goals, and it’s fast becoming one of the top reasons to launch a blog. An effective approach is to start a personal blog that showcases an updated resume, skills, accomplishments, portfolio, education and experience.
5. It’s easier than ever
It was tough for someone who wasn’t a computer programmer to launch a weblog in the early days of blogging. Back then, few online tools and applications were available to use. You needed to be an expert in HTML, CSS and other programming languages. Things have changed big time.
Today, blogging content management systems (CMS) like WordPress or Blogger make it a breeze for just about anyone to setup a blog literally in a matter of minutes. Many bloggers never even knew how to build a website before launching their first blog site, and that’s okay.
The fact that it’s so easy to setup a blog, and the CMS options are more user-friendly than ever, make it the right time to launch a blog and start sharing ideas, knowledge and yourself with the world.