How To Market Online Casino Affiliate Websites
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Mobile use has affected the way how we use the Internet. Google rankings are a critical aspect of any site’s placement in a search and as of April 2015 they announced use of mobile friendliness being used in rankings. Any site that did not comply would experience a lower position within the search engine as the mobile-friendly sites would be pushed toward the top.
In the simplest of terms, a mobile friendly site is one that adjusts to meet the requirements of your mobile device so that when you view a website you can read the text as everything is scaled to fit the screen size of the smartphone or tablet device used.
Although important, mobile optimization is one piece of the puzzle when it comes to the marketing of a website and its content. Use of keywords and original content help to drive traffic.
Market Online Casino Affiliate Websites
Online casino affiliates make money through their partnerships with gambling operators. It all starts with registering with an affiliate program and the promotion of its brands. A prime example of a successful casino affiliate is LatestCasinoBonuses.com (LCB).
Casino partners pay for advertisement on an affiliate site so the more traffic the affiliate sees, the higher the price a potential partner will pay for placement on the site. LCB publishes banners, promotions, and reviews of brands to drive traffic to their casino partners. When a player registers with an online casino via LCB’s link and makes a deposit with the casino, the affiliate receives a portion of that player’s deposit as commission.
The way an affiliate earns commission is determined by the type of deal set up with the affiliate program. There are three commission structures known as Revenue Share, Cost Per Acquisition, and Hybrid.
Revenue Shares allow affiliates to earn a percentage of the net deposits of each referred player for the life of their account. This type of deal benefits an affiliate beyond the initial deposit. The affiliate can initially send the players, but it’s up to the casino to retain the player base by offering quality promotions, bonuses and loyalty programs.
CPA deals can be beneficial as well, however, affiliates are paid a flat rate for each depositing player referred. This doesn’t allow for long-term income but can be advantageous in the short term to fund various projects with funds from upfront payments.
Setting up a Hybrid deal combines aspects of both Revshare and CPA as affiliates earn referral rates as well as long terms revenue opportunities.
As with any partnership, the commissions can be negotiated. An affiliate with a reputation such as that of LCB would have the leverage to score higher percentages and rates.
The idea of a casino affiliate is to drive traffic to its site and, in turn, send players to its partner casinos. At its core, LCB delivers casino bonuses to its members whether coupon codes come from members or via direct exclusive offers they’ve worked out with partners. LCB is known for the vast number of exclusive bonuses it has been able to provide its members over the years. These offers go above and beyond the casino’s standard offer making it much more attractive to potential players. When a player sees a great no deposit or signs up bonus, they are more likely to take the leap and make that initial deposit.
The forum community is a great way to engage members, which currently approaches 79,000 registrants, with casino representatives. With the following that LCB has gained it has also become quite influential within the industry. Whether the team or its members have positive or negative feedback, the industry tends to take notice. Members have the ability to make comments directly on the forum or on blog, review, editorial and news pages.
The forum is a great way to engage members, which currently approaches 79,000. Its members are not only actual casino players but also official casino representatives. Having a casino rep on standby to assist with player inquiries builds trust in not only the affiliate but also the partner. The affiliate site posts exclusive bonuses, tournaments, and promotions and is a place for members to interact.
Additional marketing opportunities are presented with the use Facebook, Twitter, YouTube. The success of this affiliate site comes down to stellar marketing.
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