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A Link Building Strategy That Works Hard — So You Don’t Have To


An inbound link that fails to accomplish a business goal is like your cousin who graduated from a private liberal arts college. It might have a prestigious pedigree, but it doesn’t have a job.
In the olden days of SEO, inbound links didn’t have to be workhorses. They just had to exist in large quantities, and every link you built worked in your favor.

Link Building Strategy

Link Building Strategy

Today, building backlinks takes more time, and your time is precious. It’s not worthwhile to invest in building links that don’t accomplish these three tasks:

1. Direct traffic from sites relevant to your blog

2. Add prestige to your blog

3. Get something done for your blog

An inbound link’s first task is to refer visitors from sites relevant to your blog. If you blog about motorcycles, a link from a blog about collecting Beanie Babies has nothing to do with your topic. A link from a really popular Honda or Harley Davidson blog, however, is highly relevant to your topic. If the other motorcycle blog has high domain authority, Google interprets it as a vote of confidence toward the quality of your content. In other words, the inbound link has relevance to your blog, and it also adds prestige.

Not every link to your blog will come from high-authority sites — and that’s okay. Work to earn a mix of inbound links from sites with medium to high domain authorities. If you’re not sure about a site’s authority, use the free version of MozBar, which is available for Chrome and Firefox. You’ll see basic domain and page authority metrics for any site linking to yours.

Choose Sites That Deliver

As a blogger, you have different marketing goals than someone who’s running a straight-up e-commerce site. You want more traffic, more engagement, and more clicks on ads and affiliate links. You also want readers to join your mailing list, download your content assets, and, if appropriate, go from your blog to your business website or e-commerce site. When you come up with your link-building strategy, target sites that will drive quality traffic back to your blog. Remember:

  • Visitors who click your links and boost your page views widget number are nice.
  • Visitors who stay a while, read multiple pages, leave a comment, and share your links on social media are nicer.
  • Visitors who click your ads and affiliate links or sign up for your email list? Those are mighty nice.
  • Visitors who become subscribers or revenue-generating customers are the nicest of all.

Brainstorm a list of great places to put inbound links in front of high-quality visitors. The best visitors often come from:

  • Other publications popular with your audience.
  • Influential niche publications in your industry.
  • Blogs or social network shares written by influential thinkers.
  • Human-edited directories people actually use.
  • Relevant local and community sources.
  • Your own reader community.
  • Social networks highly popular with your target market.

Start Building Links

Now that you’ve chosen target sites, it’s time to ask for the links. In some cases, getting a link is easy, but in other cases, you’ll have to work for it.

Easy. Sign up for a directory listing, such as a listing in a local directory relevant to your site or an industry directory. If you blog for a business, register your company with Google My Business while you’re busy building links.

Medium. Commit to building a social media presence. Don’t just share links; ask your readers to share them, too. Start getting into conversations with potential influencers, and become a part of their communities. At the right time, share existing content with them or with the people in their networks.

Challenging. Pitch guest posts to publications that could direct excellent visitors to your blog. Look into syndicating your existing content on popular publications.

Most experienced link builder’s have a systemized process for link building in order to continually build steady links every month.

As you build links, check frequently with Google Webmaster Tools or free tools like Moz Site Explorer to see who’s linking back to you. Monitor Google Analytics, WordPress Site Stats, and other measurement tools to look for increases in visitors generated by new inbound links.

Finally, learn which backlinks contribute to your bottom line by attracting leads or generating revenue. The more time you spend building links that work hard for you, the less you’ll have to work — period.


CEO and Founder of Slashsquare, Indian Blog Network and Web Consulting Media. HBB is a part of Slashsquare Network. I'm a Tech Blogger, Striving Entrepreneur, Atheist, and Proud Indian. Catch me on Facebook and Twitter.

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    • Himanshu Grewal

      Sir can you please tell me that comment backlinks is good for improving DA/PA??

    • Silvy Novita

      As an SEO Executive; i love that article. How you have explained to perform efficient link building. An interesting and perfect article for the users.

    • Avenue Sangma

      Hello Pradeep

      Thanks for your Informative post about Link building Strategy. With your article, I want to add few things for your readers as well as.

      The Complete Link Building Strategy I follow in my SEO and Digital Marketing career and Still applying in my profession as well as, You can check the List.
      1.1 Understanding Google’s Quality Role
      1.2 Low-Quality Guest Blogging
      1.3 Establishing Infographics
      1.4 International/Global Presence If you can build links to the more popular website.It will be better to get higher RANK.
      1.5 Using ” Anchor Text” with Different Keywords
      1.6 Getting Links from Trust Rank
      1.7 How Social Media Sharing Playing a Good role for Search Rank
      1.8 Creating High PR Profiles
      1.9 Analyze Competitor Backlinks
      1.10 Number of Links on a Page

      More Info, Please Check:

      Thanking Yours
      Avenue Sangma

    • Chris

      Hi there !

      Awesome Article… i really appreciate that. link building is the best way to get traffic from search engines if not done right then one will lost the authority


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