WordPress newsletter plugins are the easiest way to launch a newsletter. However, not all plugins are made equal and when you are choosing which plugin to get, you need to know what matters most. Here are 5 features that are a must for any good WordPress newsletter plugin.
1. Easy to Use, Yet Flexible Opt-in Form
Any newsletter starts with its subscribers. Because of this, you would want an easy to use, yet flexible opt-in form that attracts users to your newsletter rather than scare them away. On the other hand, there are separate opt-in form plugins, so if the WordPress newsletter plugin you have picked has all the other features but its opt-in form isn’t exactly what you like, you can get both plugins and use them in tandem.
2. Reliability and Easy of Use
Unlike the situation in the first paragraph, when reliability and easy of use are concerned, there is no place for compromise. If the plugin crashes every now and then, this will cause you way too much trouble. Similarly, if its installation, configuration, and day-to-day operation is rocket science, this will cause you so much frustration that you will regret you have launched a newsletter.
3. Many and Good Newsletter Templates
The newsletter template you will be using for your newsletter can make or break your campaigns. You can always find third-party newsletter templates but they aren’t always compatible with the plugin of your choice. This is why it is only good, if the WordPress newsletter plugin you have picked comes with an impressive collection of templates. The next best thing is to to allow customization options, so you can make the minor changes you will need to make the template exactly to your liking.
4. Tracking and Monitoring Features
You will never know if you are successful or not, if you don’t track and monitor the performance of your newsletter. Some of the best WordPress newsletter plugins include newsletter analytics but don’t accept this for granted and check if the one you have picked does. Open rate and conversion rate are two of the common parameters to keep an eye on but there are also many others.
5. A Fair Price
Finally, one of the key decision factors for the choice of one or another WordPress newsletter plugin is its price. While there are free WordPress newsletter plugins that offer almost anything you need for a newsletter, there are also many high-end ones that cost really a lot and aren’t necessarily much better. In between come the $20-50 ones and those that are $100 or so but include a multisite license. You need to search a bit and find your price range.
When you know what features matter most in a WordPress newsletter plugin and you know where to find comparisons of the best WordPress newsletter plugins, it isn’t hard to make your choice. Of course, these 5 features on this list aren’t the only features you can expect from a newsletter plugin but they are the essential ones you absolutely need.
This article is written by Mark. He works for Ada, a Blogger Relations Manager at WinkPress – a site dedicated to WordPress, its themes, and plugins. If you wish to write for us, kindly check this.