7 Essential Tips For Building An E-commerce Store

Ecommerce tipsSo you wanna make an e-commerce store, huh? Are you sure about that? Setting off to do so, or rather to do so well, can be quite a challenge. The following steps will give you a general idea of what is needed to build your online store but in no way represent EVERYTHING you will have to do. Building such a store takes long hours and a tremendous amount of dedication not everyone has. After having been a part of several online stores I can tell you it’s no walk in the park. If just reading the following makes your head swim, this might not be the career choice for you but if you remain undaunted and think you can work though what may be some pretty thankless months, you just might be ready to take that leap. But first you’ll need to…

1. Decide on a Product to Sell

This is a no brainer, right? WRONG. Sure you may have something you want to sell. Maybe it’s something you make or something you can purchase on the cheap, or even something you have excess of. Maybe you wish to sell a skill or a publication. Good for you but have you done any market research? Do people even want what you’re selling? Can you make them want it? What is the market like? Highly competitive or will you have it cornered?

Believe it or not if given a choice your best bet is on a market with more competition. Why? Because at least then you know that people want what you are selling. Just because a product or service exists does not mean people want it. Do yourself a favor and do some market research before jumping in and you’ll save yourself a headache later!

2. Decide on a Shopping Cart

Different shopping cart programs offer different things. For instance, for one website I was involved in we went with a very specific shopping cart program because of its ability to bill state employees differently than “Joe consumer”. Think about how much you are willing to spend and what exactly you need your shopping cart to do before deciding on one. Remember there are lots of free options out there that are equal or in some cases better than ones you may pay for!

3. Design the Site

Unless you are a web developer you’re probably going to need some help with this part. You are going to have to design a website and integrate the shopping cart you chose into to it. This is no easy task and if you need outside help with this, chances are this will be the most expensive part of the process. Design of the site often includes branding design like logos. Remember that you can always change and better things along as you get going. When you first launch your site don’t expect more than a few people (most of them will be your friends and family) will view it in a day.

4. Write Product Descriptions

Depending on how much you are selling this can become a very long and tedious project. Remember who your audience is when you write you product descriptions and that you are making them want to buy it by fulfilling one or a few of their needs. Don’t write too elegant, flowery or above your target audiences education level if you want your descriptions to be comprehended and acted upon.

5. Take Pictures

Going hand in hand with product descriptions make sure you pictures are attractive, dynamic, and make people want what you are selling more than they want the money (that’s theirs, by the way) that it costs to have it.

6. Advertise

So you have your product, you have a shiny new site, hopefully you didn’t follow my instructions to the T and also researched shipping and billing on your own, and you are ready to receive your first order. It’s time to advertise. The ins and outs of advertising could fill another article, three books, and tomes of biblical proportions so we’ll save it for another time but just know that you must work to get in the minds of your customers. Nothing can happen if no one knows you exist!

7. Profit?

I hope so. Just remember that if total price of your good and operating costs are less than what you sell said goods for, and you are actually selling, as in products are going out the door, you will be alright.

This article is written by Cody. He has been doing web development and marketing for 10 years. He loves all areas of the internet market.

Microsoft Releases WebMatrix — Now Create An ASP.NET Website From Scratch Easily

Finally Microsoft released WebMatrix, a brand new web development tool that includes everything you need for website development. It helps students and beginners to understand Web Development easily. It has been in beta since July.

Starting from open source web applications, built-in web templates or you can even code yourself. It’s all-inclusive, simple and best of all free. Developing websites has never been easier.


Features of WebMatrix — Must Have Web Development Tool

#1 – Elegant interface & simple experience : WebMatrix has rich code editor, a database editor, Web server management, Search Engine Optimization, FTP publishing, and more, WebMatrix provides a fresh, new, Web site development experience that bridges all the key components you need to create, run, and deploy a Web site.

#2 – Optimize For Search : Run an SEO report and find how to make your site more visible to search engines. WebMatrix takes the secrets out of search engine optimization, provides clear guidance on how to make your site better, and even offers to take you right to the file in your site you need to fix.

#3 – Coding Made Simple : WebMatrix is the easiest way to learn standards-based Web development and makes it simple to build and publish Web sites on the internet. Start with HTML, CSS and JavaScript and then seamlessly connect to a database or add in dynamic server code using the new ‘Razor’ syntax for ASP.NET Web pages.

#4 – Simple Database — SQL Server Compact : Using a database has never been easier! WebMatrix includes a small, embedded database called SQL Server Compact that can live with your Web site code and content.

Now create, customize and publish websites using Microsoft WebMatrix. 🙂

Programming Languages To Learn For A Career In Web

There are lot of programming languages out there and also lot of opportunites to make use of them. Below I mentioned languages, which a professional in Web Development knows. Knowing HTML and JavaScript is not enough to surive in a world of competition. A programmer in Web Development should know atleast one server-side programming language. Learing these programming languages can be lot of fun too.

Programmer1. Hypertext Markup Language -HTML

HTML is the backbone for all the webpages. Using HTML you can control the layout and design of your webpages. The main advantage in HTML when compared with other languages is, HTML is easy to learn and simple to use. HTML is a text and image formatting language.

2. Cascading Style Sheets – CSS

CSS is a style sheet language written in Markup language. It is often quoted as HTML’s sister language. CSS adds style to webpages. Make your HTML programs error-free for better usage of CSS. CSS is used to style web pages written in HTML and XHTML. HTML and CSS creates the formula used to derive a website.

3. JavaScript

JavaScript is one of the popular programming language. Without a JavaScript, no website is 100% alive. JavaScript is a client-side scripting language, which is normally easy to learn. It is used for the development of dynamic websites. Old names of JavaScript were Mocha and LiveScript.

4. Hypertext Preprocessor – PHP

PHP is a popular general purpose server-side scripting language. Being free and open soucre adds more advantages to it. If you are going to jump in Web Applications field, you better learn this language first. It is commonly used to produce dynamic webpages

5. Structured Query Language – SQL

SQL is not a programming language indeed, but it is a kind of language that helps users to access data from a database. All the websites require databases. For example, WordPress. SQL is a database computer language. The most common operation in SQL is the query.

6. ASP.NET – Active Server Pages .NET

ASP.NET is another popular server-side scripting language. It is a web application framework developed by Microsoft. It is the successor to Microsoft’s ASP. It allows programmers to write ASP.NET code using any supported .NET language. It is mostly used to build dynamic web sites, web applications and web services.

7. Practical Extraction and Report Language – PERL

PERL is a high level dynamic programming language. The structure of PERL was mostly derived from C language. PERL can be used for purposes like text manipulation, system administration, web development, network programming, games, and GUI development.

8. ColdFusion Markup Language – CFML

CFML is a scripting language and webpage markup language. It is commonly used by Adobe ColdFusion and Blue Dragon. CFML is used to access databases and create webpages. ColdFusion tags are embedded in HTML files. Files created using CFML are saved with a “.cfm” extension.

9. Python

Python is a general-purpose high-level programming language. Python is often used as a scripting language. Object-oriented programming and structured programming are supported here. In Python programmers are permitted to adopt any style. Python is said to be highly extensible.

10. JavaServer Pages – JSP

JSP use Java as the server-side programming language for creating dynamic websites. This will be helpful when you are learning Java. JSP is used to develop dynamically generated web pages. JSP technology is also referred as the Servlet application program interface (API).

I’m a poor learner in C and C++, but familiar with HTML and CSS. Don’t keep a full stop, learn as many languages as possible. It helps in your career and also in college ! 😀 Currently I’m learning PHP. So how many languages you know ? Be Genuine ! 😉