Why Tumblr Is A Win-Win Platform For SEO

Everyone has heard of Facebook and Twitter, but for some reason Tumblr is often overlooked. However, if you are looking to promote content online, you need to start taking more notice of Tumblr because there are loads of SEO benefits in using Tumblr as a Social Media platform.

How Does Tumblr Work?


Tumblr is basically a vast hosted blogging platform, but what makes it different from Facebook and Twitter is that the majority of Tumblr users are 25 and under. There are currently around 130 million blogs hosted on Tumblr, which is nearly twice as many on WordPress. Tumblr also boasts a lot of web traffic—the site has around 300 million visitors every month, which equates to 15% of all Internet users.

What Are the Benefits of Using Tumblr?

The uniqueness of Tumblr is what makes is so powerful from an SEO perspective. Although the site is built around a blogging platform, it allows users to like each other’s posts and contents and to follow other Tumblr blogs. This means Tumblr has masses of potential.

  • Hashtag search capability – You don’t need lots of followers to get your content discovered on Tumblr; you just need to use hashtags. Even brand new blogs will be reblogged if the content is great, which brings us to the next advantage of Tumblr.
  • Dofollow links – The main advantage of creating content on Tumblr is that all links are dofollow. So if your post is reblogged dozens of time, you have just gained dozens of useful backlinks. Great, huh?
  • Branding – If you are keen on targeting a younger demographic, Tumblr is the way forward. Most of the audience on Tumblr is in their teens or early twenties. Use Tumblr in addition to Facebook and Twitter and cover all bases.
  • Build microsites – Tumblr blogs are perfect for people who want to build up lots of small microsites that link back to their main site. Tumblr is the place to post less serious content.

What Type of Content Does Well on Tumblr?

You can post all kinds of content on Tumblr, but there are some types of content that do better than others. Photos, illustrations, quotes, memes and animations are the most popular postings on Tumblr and if you can come up with some hilarious memes or a silly animated GIF, you are well on the way to enjoying viral exposure. If you aren’t sure about what type of stuff to post, spend time browsing through other Tumblr blogs or perform a few hashtag searches for keywords in your niche. That should give you a few ideas about what might work.

The best way to make Tumblr work for you is to post content on a consistent basis. The more engaging content you post, the more Tumblr followers you will attract, and of course the more backlinks you can build back to your website. It is also a great place to promote a brand and top quality content. So make sure you start using Tumblr today for it really is a win-win strategy.

Which Blogging Platform Is Best For You?

Blogging PlatformsNowadays, it’s hard to find anyone who doesn’t have a blog. There are a variety of Blogging platforms that can easily set up an individual with their own personal blog. However, the blogging platform plays a major role in the theme and tone: certain platforms are suited for personal use, while others are used to convey a professional tone. Whether you’re starting a personal, business, or niche blog, it’s important to choose the platform that best suits the theme.

Comparing the Blogging Platforms

There are a variety of blogging platforms to choose from, each with their own unique advantages and disadvantages. The following are the most common content management systems used today:


Blogger is a blogging service owned by Google, which allows users to create a free blog. While Blogger can be used for business purposes, the majority of users on Blogger tend to focus on personal use. One of the main benefits of Blogger is its easy setup process: anyone with a Gmail account can create a blog through Blogger. (See why people prefer Blogger).


Drupal is a content management system that is open source and free to set up. A variety of parties use Drupal for their backend systems, ranging from businesses, personal blogs and government sites. One of the key characteristics of Drupal is its add-ons, called “contrib modules”. These extensions allow users to add various features to their blog and increase functionality. Though no programming knowledge is required in order to setup a site through Drupal, proficiency in PHP may be needed in order to use advanced features.

Moveable Type

Moveable Type is a growing competitor amidst more well known blogging platforms. This content management system allows users to create professional websites with the ability to support an active social network. While Moveable Type offers several free versions, there are a number of advanced, enterprise solutions ideal for businesses.


Tumblr is known as a microblogging platform, type of short form blogging that integrates social media elements. With a highly connected sharing function called “reblogging”, users are able to quickly share and spread content. While Tumblr is commonly used for personal blogs, a majority of users come from creative industries and backgrounds.


A blogging platform, Typepad is used by a variety of parties, including creatives, industry leaders and businesses. Typepad does require a subscription, but customers are able to gain access to a domain name, customized blog designs and personal support. However, if you’re looking for a more cost-effective solution, Typepad also features a Micro version, a microblogging platform that easily integrates with Facebook.


WordPress is arguably the most popular and well-used content management system available. With an open source system and a number of free templates and themes, anyone can quickly set up a WordPress blog. WordPress also features an extensive plug-in library, allowing users to expand the functionality beyond the basic architecture. In addition to personal use, many companies and businesses use WordPress to create well-designed websites integrated with blogs.

When deciding among the various blogging platforms, it’s important to take into account a variety of factors, such as user interface, ease of setup and programming language. Choosing the right blogging platform may be confusing, but by considering your requirements, you can find a blog that best meets those needs.

Photo Credit: todaymade.com

This article is written by Rachel Hyun Kim. She is a writer at Resource Nation, writing on a range of topics from social media, blogging and SEO. Resource Nation is an online resource that gives advice for small business owners and entrepreneurs. You can follow Rachel at @rachelhyunkim. If you wish to write for HBB, kindly check this.