Every online business holder aims at getting best possible visibility, brightest of the search page ranking, outnumbering traffic, great conversion, all leading to outshining success. And SEO is the mast that every website-ship uses for smooth and fast flow through the ocean of internet and to be seen properly at every port called search engine.
However, the experts believe that even after undergoing all the efficacious search engine optimization methods, sometimes your site lack few vital things that work like hurdles in the path of your online success. And only when you check them out and remove them, your site starts doing well.
Here, you’ve some vital questions to ask before you start up with your SEO campaign.
Question 1. Is your site crawlable?
Answer: Sometimes, you keep moving on with all your SEO practices without checking out whether they are really working or not. First and foremost thing about your site is its crawlability. If your site cannot be crawled by the search engine spiders, none of your SEO efforts are going to work and there won’t be any success at all.
So, this is first thing you need to do, i.e. you need to check out your site whether it is getting crawled by the search engine spiders or not. There have been several such wonderful sites that couldn’t get enough success even after doing every possible thing for success because they are simply not being crawled. This happens when the architecture or the robo settings of your site is preventing the search engines from crawling it.
Even your blog can be faced with such kind of trouble, especially when you change your content management system. Better you check out your privacy settings; otherwise you’re going to lose out a lot of potential traffic.
Question 2. Did you do a really through keyword research?
Answer: Now, this isn’t a joke that you’re grinning out there. It is indeed a serious thing and you need to focus on it well. Some website owners simply pick up any keyword that they have found to be working well for other sites. So a keyword which has been successful for some other site may or may not be equally useful for you. So, instead of going for a hit and trial method, better you go for a through keyword research.
Again, a certain set of word that worked well about a few years back may or may not have same power at present. Best is to check out how your targeted searchers are searching the internet through the search engines. Do a thorough keyword research and choose your keywords on the basis of that.
Question 3. Are you using your keywords? If yes, how?
Answer: It has been found that some people don’t use their keywords at all whereas some people go for its usage ad nauseam defiling the reputation of their site. Yes, you need to use your keywords in your site content. At least once, if not more than that; best practice is to place your keywords in the headline and in the content.
And if you’re one of those SEOs afflicted with keyword affinity, keep in mind that you’re not supposed to use them more than 2% to 3% of the total text.
Question 4. Have you ever considered of linking to yourself?
Answer: If you’re thinking that SEO has always been about the back links that you get from other sites, you need to know that internal linking is also a part of SEO. And if you’ve been knowing this and yet been ignorant toward it, you simply need to bid a warm good bye to your ignorance and start linking to yourself. But make sure you don’t distract your readers with your linking strategy.
Linking to yourself has lots of benefits. First of all, search engines like the sites with internal linking as this makes your site quite search engine friendly. Second, you get the link juice from the page well spread to the other pages linked to which the other pages are linked. Third, this will reduce your bounce rate, which is a positive sign toward the success of your site. Fourth, the chances of conversion will increase as the visitors will spend more time on your site. Fifth, if you have some really good content which is related to your present post but was somehow missed out by the visitors, the content will be utilized. Finally, this will make your site look more directed to the readers and not the search engines which will improve your reputation in the eyes of the search engines.
So, simply think of asking these questions to yourself before and consider adding these points to your search engine optimization methods and celebrate the success of your online business.
This article is written by Sunny Makkar. He is from SEOCommunity which provides a platform to all Indian SEO Professionals, Webmasters, Bloggers and Internet Marketers.