6 Simple Ways To Make Your Blog Pinterest Friendly

Pinterest FriendlyPinterest is not just an interest sharing tool, but also a good traffic generator for blogs. According to an Infographic ‘Pinterest for Business‘, Pinterest traffic makes 27% more conversions than Facebook referral traffic. So when you want to see more people clicking on your ads, or more people following you on Social Media, or more people subscribing to your blog feed, you will need to consider Pinterest as a profitable resource. You can also track your site’s popularity “in and with” Pinterest.

There are two cases we can think of.

Number 1: People come to your blog because they see a pin from your blog on Pinterest.

Number 2: People pin your blog posts to their Pinterest profile.

These two actions are equally important for your success. You need to work on both the aspects of Pinterest Marketing of your blog.

We will focus on the second case in this post. Your goal is to gain more pins for your blog posts. Ready? Here are few tips to get started:

1. Include a Pin This button

Pinterest has a bunch of Goodies for making it simple to pin your interests. The most used goodie is the Pin It button. You actually don’t need to worry about this because most of the WordPress social sharing plugins already include Pin It button in their bunch. If you don’t have the button, you can add it easily.

2. Have a Pinterest friendly WordPress theme

If you want to use your current theme and don’t want to change that, then you can happily skip this part.

This part is quite interesting. People like posts to be organized into squares. If your blog is organizing blog posts in Pinterest style, you may have more user interactions on your blog.

3. Keep your featured image seductive!

People won’t just pin your images for no reason. Your featured image has to be attractive enough so that people repin and like it.

There are many ways to get attention for an image. You can either put a slogan or a cartoon which is related to your blog post. (For example, this post’s featured image shows what it represents.)

If you don’t want the featured image to be displayed on the pin, you can keep a pin in button to every image of your blog post. The Pinterest Image Pin plugin can help you for this task.

You can check this list for Copyright and Royalty free images.

4. Videos works the best!

Videos are good content type to pin when it comes to sharing an interest. If your blog has videos and you have a pinterest friendly blog, then you will see lot of people pinning and repinning your blog posts.

You can also boost traffic to your site with viral videos.

5. Infographics are the most shared type of photos

When it comes to research, people do not have enough time to read journals or lengthy survey data. So Infographics help you to get what you want in minutes. If you share useful Infographics on your blog, you have best chance to get more pins.

6. Have a Recent Pins Widget

There is a Pinterest RSS plugin which can display recent pins to your blog. I am actually not sure if this idea will make people follow you on Pinterest or not, but this is a good idea if you are an active Pinterest user and pin awesome stuffs regularly.

USEFUL:

Do you think we can improve this list? What are the other techniques you are using for making your blog Pinterest friendly?

IMAGE CREDIT: HONGKIAT

6 Exclusive Pinterest Tips for Your Business

Pinterest Business TipsPinterest is currently the toast of the town in the social media world. Though it started off as an experimental online pinboard, Pinterest has grown from strength to strength in the last couple of years. Whether it’s the ability to track a site’s popularity or defining effective B2B strategies, Pinterest has struck a chord with businesses all over the world.

In case, you aren’t aware of how leading brands worldwide are making the most of Pinterest, take a look at some of these pages – Toys R Us, Coca Cola, Target etc. While Pinterest isn’t a one size fits all solution that would work perfectly for businesses of all sizes, you need to try it out for your business before you take a decision for/ against it.

While it’s still early days, there’s no doubt that Pinterest holds the potential to be a game changing social media network for businesses. It has grown at a scorching rate off late – over 4000 percent, and now boasts of 10 million unique visitors. Here are 8 exclusive tips to help businesses ride the Pinterest wave.

1. Highlight your offerings

A picture is worth a thousand words and Pinterest is all about pictures and videos. Pinterest pictures are a great way for a business to showcase their products and services through pictures, thereby leaving a positive impact on the viewers. When you’re ready to launch a new product or service, highlight it via your pinboard to gain traction.

2. Interaction

Every picture tells a story which can’t always be captured via words. Pinterest is fast emerging as an effective customer interaction tool using the visual media. You should encourage other users re-pin your items and proactively seek their feedback.

3. Community

Pinterest offers an innovative approach to community building. On one hand, users re-pin items which they like. On the other, businesses can lay a foundation to build a customer community with initiatives such as sweepstakes contests and promotional giveaways. Pinterest contests provide a simple yet effective mechanism for promoting your brand. Popular services like PublicMonkey can help you to improve your followers base on Pinterest. They use tried and tested methods for attaining high rankings for your brand. They help you to achieve quality followers and repins, so that you can increase your brand rating and provide highest quality services

4.PR (Public Relations)

While it’s no replacement for other classic and modern PR tools, Pinterest provides a unique storytelling approach for public relations. Pinterest images provide a great opportunity for your business to showcases your products and services in your own voice (via pictures) in front of millions of users.

5. Creativity

The best part about Pinterest is that it doesn’t limit your creativity. If you’ve got a great idea for your business, brainstorm it and come up with out of the box pictures and videos and pin these on your Pinterest board.

6. Traffic

Though Pinterest is all about images, it’s been smartly designed to adhere to SEO guidelines. As a business, you can pin your product and add then chose SEO optimized keywords along with adding your website link to gain additional traffic. Therefore, Pinterest passively provides high quality backlinks when a user back link to your products.

This article is written by Roger Collings. He is the Managing Director of RDC Communications Ltd and a telecoms consultant specialising in business VoIP.

10 B2B Strategies To Win With Pinterest

PinterestPinterest is probably the hottest social network for all things visual. The successful social photo sharing site is not just a time waster but a great tool for researching, bookmarking, brainstorming, collaborating, sharing, promoting and networking – all through vibrant, eye-catching images. Pinterest has been heavily used by businesses selling makeup, fabrics, fashion items as well as other products and services that can be promoted via great visuals. But when it comes to b2b marketing the full potential of Pinterest as a powerful online strategy tool has been somewhat overlooked. So here are 10 B2B Pinterest tricks you didn’t know:

1. Pinterest Boards : Since Pinterest boasts a constantly growing user base and surprising referral traffic numbers it should be used in b2b marketing – and it can be used, even if your business is seemingly far away from vibrant colours and expressive imagery.  What you have to do is find visuals where there aren’t any: create Pinterest boards of your staff members, prim in their uniforms and suits, then mix it up with off-duty Pinterest boards of party goer shots taken at your last corporate hang-out. Great visuals, great sense of business culture – more traffic to your corporate site!

2. Infographics : You should use Infographics to showcase important data – it looks really good on Pinterest, portraying you as a serious expert in your field.

3. Use Your Blog : If you haven’t got a blog yet start it now, and don’t forget to include show-stopping images that you can always pin later. If you are lucky, your blog pins (together with the links you paste into descriptions) can go viral and your hard work and consistency will pay off.

4. Excel Charts : If you have any data that you can put into Excel charts, it’s wise to make use of those on Pinterest. If you think about it long enough, any information can be made visual – just take the creative approach this time and really let loose.

5. Pinning : Pinning mottos, inspirational quotations and motivational words of wisdom can be a great way to promote your business on Pinterest. You can take pictures of plaques you have in the office or find inspiration online; as long as it’s visual, intelligent, catchy and refers back to your business, it will do a lot of good.

6. Inspiration : You know how editors of fashion magazines get their inspiration from films, music, unusual colour combinations, street signs and even garbage bags? They put all these inspirational images onto ‘mood boards’ which later help them shape upcoming magazine issues. Who said that as an executive of a serious business company you can’t be inspired by cool images of the most unexpected objects? Use those ‘mood boards’ to show your Pinterest followers that even hard core professionals have a creative streak.

7. Corporate Humour : If you love corporate humour, you can share funny images or quotes with your Pinterest contacts. It may show a more vulnerable side of you, and users can relate to you more on a personal level.

8. Pin Book Covers : To show your expertise in what you do, you can pin book covers or images from outstanding articles related to your industry. Definitely create pin boards of any books or white papers you or your staff members have created – it builds consumer confidence and shows you are passionate about your business.

9. Customer Boards : You can also create Pinterest boards of your customers using your products or services. The happy faces of satisfied clients can serve as testimony to the way you do your job and attract even more customers.

10. Link, Link and Link : Never leave a pin without a description that includes a link to your landing page or a solid call-to-action to hook customers. You never know which pin goes ballistic, so take your chance to write catchy descriptions, leaving customers wanting more every time, and link, link, link.

Creating Pinterest boards that are the best in your niche market, even if your business doesn’t naturally seem to be visual-driven, can be a great b2b online tool. Being consistent and working hard on Pinterest by liking and commenting on related accounts, promoting relevant content of partners, and linking your Pinterest account with other social networks can be a great b2b strategy in the fast changing media world.

This article is written by Hannah Crossfield. She works for B2B marketing are a leading provider in marketing collateral and have a buzzing on-line community.