If you had approached any probloggers with an urge to know the secret of becoming a successful blogger then you might have got the answer that “Content Is King” . Yes, of course content is king, there is no doubt in it and in fact now Google says that “Quality content is king”. After knowing this you might spend most of your time in producing loads of quality contents for your blog and that is the first mistake that every newbie does. There is nothing wrong in concentrating on quality content, but you should let people know that you have the quality content in your blog and for that you should first of all let people know that there is a blog of yours that exists. Yes, Marketing matters a lot for blogging and unless & until you know how to market your blog, your quality content will be of no use to anyone. Let me just explain you with a small example.
KFC is known for ______________
Apple is known for _____________
You are known for _______________
The first 2 blanks can be filled easily but what about the third one? To get the answer you need to spend more time to market your blog by spending some less time on writing quality contents. If you want a simple yet effective marketing strategy then follow the AIDA concept.
A – Attention (Awareness): attract the attention of the visitors:
Do something creative on your blog that could catch the attention of the first time visitors. Creativity could be in anything, theme, design, and most importantly in content. Let creativity ruin your mind and make sure that even a new visitor of your blog stops for a minute and gives a look. If it happens then you have probably created awareness of your blog and caught the attention of the visitors. That’s cool!
I – Interest: raise visitors’ interest by focusing on your blog’s content:
Once you have caught the attention of your visitors, it is very much important that you shouldn’t let them go. Now it is the right time for you to raise the interest of your visitors with your quality content. Write something on your blog focussing your niche that you have selected. If it is tech blog then write about the latest gadget or stuff in a humorous way. Humour always works!
D – Desire: convince the visitors to comeback
Now at this stage a visitor is attracted by your blog and has shown some interest in your blog’s content. Convince the visitors in a way that they tend to come back and visit your blog once again. Obviously you cannot interact with them, but your content could convince them to follow your blog and there you make a difference.
A – Action: lead visitors towards taking action
You are almost done at this stage. Now a visitor who just landed up in your blog unknowingly, through some keywords is interested in your blog and tend to come back and at this point you need to make sure that the subscription option is visible enough to the visitors. If not then you might be losing visitors to your blog. The reader is attracted with your quality content, but he may tend to forget your blog name since he is new there or he might also forget to bookmark your site. That’s that reason you need to make them aware of your various subscription option that is available on your blog. That could be anything like E-mail, RSS, social networking, mobile or whatsoever. Though you have the option of subscription if it is not visible enough to the readers then there is no use of it.
That’s it you are done! Now every time something new happens in your blog your visitors will be notified and you tend to get a huge traffic like anything.
Well! Remember that this strategy is for newbie bloggers and not for the top notch blogs like HBB, who have already impressed their readers. But still my next guest post on HBB would be about the marketing strategies for Probloggers. That’s interesting Isn’t it?
This article is written by Fayaz Shariff. He is the founder of Marketing Bloggers. He is a frustrated engineer and an aspiring writer. If you wish to write for HBB, kindly check this.