AIDA Marketing – A Marketing Strategy Every Newbie Blogger Ought To Know

If you had approached any probloggers with an urge to know the secret of becoming a successful blogger then you might have got the answer that “Content Is King” . Yes, of course content is king, there is no doubt in it and in fact now Google says that “Quality content is king”.  After knowing this you might spend most of your time in producing loads of quality contents for your blog and that is the first mistake that every newbie does. There is nothing wrong in concentrating on quality content, but you should let people know that you have the quality content in your blog and for that you should first of all let people know that there is a blog of yours that exists. Yes, Marketing matters a lot for blogging and unless & until you know how to market your blog, your quality content will be of no use to anyone. Let me just explain you with a small example.

KFC is known for ______________

Apple is known for _____________

You are known for _______________

The first 2 blanks can be filled easily but what about the third one? To get the answer you need to spend more time to market your blog by spending some less time on writing quality contents.  If you want a simple yet effective marketing strategy then follow the AIDA concept.

A – Attention (Awareness): attract the attention of the visitors:

AIDA MarketingDo something creative on your blog that could catch the attention of the first time visitors. Creativity could be in anything, theme, design, and most importantly in content. Let creativity ruin your mind and make sure that even a new visitor of your blog stops for a minute and gives a look. If it happens then you have probably created awareness of your blog and caught the attention of the visitors. That’s cool!

I – Interest: raise visitors’ interest by focusing on your blog’s content:

Once you have caught the attention of your visitors, it is very much important that you shouldn’t let them go. Now it is the right time for you to raise the interest of your visitors with your quality content. Write something on your blog focussing your niche that you have selected. If it is tech blog then write about the latest gadget or stuff in a humorous way. Humour always works!

D – Desire: convince the visitors to comeback

Now at this stage a visitor is attracted by your blog and has shown some interest in your blog’s content. Convince the visitors in a way that they tend to come back and visit your blog once again. Obviously you cannot interact with them, but your content could convince them to follow your blog and there you make a difference.

A – Action: lead visitors towards taking action

You are almost done at this stage. Now a visitor who just landed up in your blog unknowingly, through some keywords is interested in your blog and tend to come back and at this point you need to make sure that the subscription option is visible enough to the visitors. If not then you might be losing visitors to your blog. The reader is attracted with your quality content, but he may tend to forget your blog name since he is new there or he might also forget to bookmark your site. That’s that reason you need to make them aware of your various subscription option that is available on your blog. That could be anything like E-mail, RSS, social networking, mobile or whatsoever. Though you have the option of subscription if it is not visible enough to the readers then there is no use of it.

That’s it you are done! Now every time something new happens in your blog your visitors will be notified and you tend to get a huge traffic like anything.

Well! Remember that this strategy is for newbie bloggers and not for the top notch blogs like HBB, who have already impressed their readers. But still my next guest post on HBB would be about the marketing strategies for Probloggers. That’s interesting Isn’t it?

This article is written by Fayaz Shariff. He is the founder of Marketing Bloggers. He is a frustrated engineer and an aspiring writer. If you wish to write for HBB, kindly check this.

5 Tips From Successful Entrepreneurs To Boost Social Media Marketing Strategy

What can successful entrepreneurs offer you that will help boost your social media marketing strategy? The answer is applying a formula of thinking and doing that is different than what you are probably doing now. What defines an entrepreneur is how they primarily act versus think their way to success. This principle can be applied to generating a successful social media marketing plan for you or your clients. Below are some tips that can help you reach this goal:

Tips From Successful Entrepreneurs

#1 – While social media networks are generally used to get to the same goal (higher visibility and awareness, more customers, etc.), don’t have the same plan for all of them. Many companies will just make a standard plan for all of their social media strategies, regardless of the network. Make your Twitter plan different from your Facebook plan and so on. Maybe one is better for broadcasting your company’s news, while the other is better for interaction with your customers. It really depends on what your product, brand and company is, but don’t just stick to one plan and frequency for all the networks you are working with.

#2 – Use only the networks that make sense for your company or product. Don’t just create a YouTube channel because it is social media. This goes for all the social media networks including Facebook, Twitter, Flickr, Foursquare, Myspace etc., even a blog. Make sure you know what your goal is and what you are looking to get out of it. Also, make sure it targets the customer base you desire and that you have content to add that is valuable, not just fluff. Most companies can benefit from a Facebook fan page or Twitter handle, but the rest, including blogs, may not fit your needs or goals and will just end up making you and your company look worse and unprofessional.

#3 – Don’t try to be everything to everyone. Shocking, we know. But many companies don’t have their target decided on before they go out into the social media world. Maybe they know their target in general, but when it comes to social media, they are all over the place. If your product is fashion, specifically footwear, there’s probably no need to discuss makeup, hair and other subjects that really have nothing to do with your current product/company or plan. It’s a waste of time and will likely attract people you don’t even want to reach. In the end, just think about what’s more important, the quality of people following you or the quantity.

#4 – Have a voice and a “theme” for your social media effort; don’t just use it as a marketing vehicle. Along the same lines, when you begin using social media, think about what voice you want to use. Is it fun, wacky, serious, playful, etc? This really does matter in how you and your brand is perceived. Once you choose it, stick to your posts being in that voice. The same goes for content. No one wants to just hear about your company and your brand. Think about what your company can offer better than any other company; what is your expertise? Then, make your posts a mix of news about your company, as well as industry news, fun facts, trivia, questions, etc. Essentially, make it engaging and interesting for your friends and followers.

#5 – Don’t overdo it with automation. This has become a big trend, especially with Twitter: auto-follow, auto-replies, etc. Sure, it’s a great tool and can help you build followers, but be careful about scheduling “tweets” way ahead of time, especially when you are posting links to articles that will no longer be “news” or of interest when the post hits. Also, auto-replies can be quite the turn-off, so if you have the time to spend replying to your followers and thanking the more prominent ones for following you and RTs, do it, don’t automate it.