The 5 Hot Internet Marketing Trends For 2013

Internet Marketing Trends 2013Every year in Marketing things change. It’s designed to keep up with the changes in the marketing world and for users to see something different to keep up sales. The changes in marketing for 2013 are ones that should be implemented as soon as possible to reap the benefits.

Here are the changes in marketing trends for 2013:

1. Website Design Improvements

Changing the design of your website is very time consuming, but it does give you a boost in sales. People don’t really like changes, so, it’s best to keep the same structure, but make a design that readers will like. Adding new videos, ads, and banners will perk up attention to them and bring in more clicks.

USEFUL:

  • 5 Simple Steps To An Original Blog Design
  • 5 Common Mistakes That Can Spoil Your Whole Website Design Work

2. Every Picture Tells a Story

Use more images that tell a story on your website. An image puts a visual representation of what you’re trying to sell. You can use infographics to tell a story of how your product will help your readers. If you pay attention to Facebook, Twitter, and other social networks, you’ll see when to add more images to your site. They lead the way to the visual look. Learn Why You Should Have Images On Your Blog Posts.

USEFUL: 40+ Websites For Copyright And Royalty Free Photos

3. Convert To the New Web Languages

Changing your site to HTML5 and CSS3 are the biggest changes you’ll make this year. The new web languages will perk up your site without adding any bulk. That is, it lets you include images base on CSS3, so your website loads faster. Using image slows down the load into a browser. Using the new HTML5 helps keep the load light, plus, you can do add more visuals to your website using the new web language.

4. Go With the Gusto of Mobile

Create a mobile site! Mobile is growing faster than most can keep up with, especially in marketing. They are scrambling to create ads that are easy to send to mobile users. Plus, the market of mobile users is over 500 million and rising. It’s expected to hit the billion user mark this year. Channel your business to your mobile audience to reap the benefits of how mobile can and will increase your business.

5. Videos Are the Boss

There are over 5 million videos that are watched online every day. You can’t beat that for bringing traffic to your website. Plus, video watchers share the links with their friend in the social sphere. Video are one of the best ways to communicate with your target market.

Of all the marketing trends working their way into the mainstream, videos and mobile are the biggest. However, any of the changes to your website can help bring in more traffic and more profits from your readers.

How Social Media Can Help In Boosting Your Business Through Advertising

Social Media AdvertisingIt is usually said that advertising through Social Media network is like magic elixir, silver bullet or a thing which was long awaited by the advertisement world for the business community for the growth of their business. In fact the existence of newspaper, radio or TV ads has been denied with the emergence of social media advertising as nothing is required to be printed or posted to anywhere to boost up an advertisement campaign for any product or services. You need not have to struggle with a media representative to minimize his charges for your advertisement campaign. Your message, on the other hand, reaches entire world through social media advertising free of cost.

You can use social media marketing vehicles including Twitter, LinkedIn, YouTube, MySpace, FaceBook etc. free of cost to spread your message about your products and services all over the world. You will have to pay only to the experts who will create and maintain an effective advertisement for your business. Though social media adverting is used widely to popularize your business even then one must know what it can or can not do for you.

Positive effects of social media advertising

  • These advertisements are capable of establishing your business in a trusted manner. These social networking sites are trusted by the visitors and the things advertised through these sites also receive that trust in succession. The information about the products and services you want to sell are provided on these websites, without any clear cut appeal to buy them, which will naturally make an impact on visitors and the trust on the products increases.
  • Social Media act as a channel between you and your customers to communicate with each other about the pros and cons of your product or services to make them satisfied for their queries.
  • These media services provide thorough information about your business and products to your potential customers through their blogs, online discussions and videos. They allow the visitors to those sites to dig out the queries regarding those products to be satisfied about their quality and performance.
  • These media options allow more exposure to your business through Internet Marketing as your products are made more visible and easily searched out on these sites. Search engines too are now allowing much preference to social media networks which permit you to make your search results faster and improved.
  • They allow you to approach your young consumers along with the grown ups, preferably those who are not bound to any brand-name. Young and prospective customers are essential for any business to make its future safe.
  • The social media sites work as Public Relation media for your business and your prospective customers as they provide chance to share your views on the product, let it be good or bad. Your communication can be heard by others to know the product in better terms and the same will increase your customer base at large.
  • Social media advertising is serving equally to the small as well as medium business owner by giving them higher opportunities to be successful. These social media networks allow you to contact your customers directly through their platform and share your ideas to make your business rise higher by following the suggestions of their customers. Thus you can know your customers and their feeling about your products which will help you to improve your business and get success.
  • Social media advertising also helps in making good marketing strategies as they connect you to the particular online communities through their blogs. You will have to make plans for online advertising through social media networks to reach your targeted clients by using these sites properly.
  • Social media networks are usually accessed by more than two third population of the world who use Internet in their daily routine. This huge number of people is the real force of social media advertising who will participate in making your business popular and establish very soon. It will help in building new networks and business relationships along with strengthening the existing relations to boost your business to new heights. You will be able to contact with like-minded people having similar interests to make it easy to communicate with them using your products suitable to them. Thus you can increase your business much more than your expectations.
  • One more positive point favoring social media advertising is its cost effectiveness. You have to spend for only once for design and develop your advertisement for social media networks. Then it is going to grab the attention of millions of people all over the world within no time. You are not going to spend funds very frequently to popularize your business among the users of your products, even if you are a small business owner and have limited budget for advertisement of your products.

Though social media advertising is playing great role in boosting any business but still there are some negative points for that. Still this media of advertising is new for most of the internet users as they are familiar to read newspapers, watch televisions. They recognize TV and newspaper ads more than the ads displayed by social networking sites.

Moreover internet is used by the elders for a limited time as compared to the time spent on reading newspapers and watching television so their priority can not be change abruptly. Their recognition to the social networking sites will take time and similarly social media advertising will take time to be popular amongst them.

But the benefits of using social media advertising, as discussed above, are far more than the traditional advertising which make it popular for boosting any business due to increase in the number of internet users in the world. Social media networks are becoming more and more popular among the internet users of every age group.

Thus, social media advertising can help in boosting your business easily and effectively as the number of users of these sites is increasing day by day.

7 Secrets For Your Next Internet Marketing Campaign

Top SecretSeven best internet marketing campaigns which will boost your blog’s online presence and will bring huge traffic

Today’s business world is technologically challenged and it remains a mystery for business people to go ahead of competitors in the global arena. A number of websites are being developed every day making the web the highly competing stage for businesses in different niches. Regardless of whether the business is based on sales of products or services, making the website visible and bringing it to the top depends solely on internet marketing.

Although there are hundreds of useful suggestions and ideas, here are the top 7 tips that we think that most of the online marketers implement to boost website traffic and search engine rankings.

As all of us know, websites are the backbones of any online business and the popularity of any website is based on the internet marketing strategies.

1. Make Use Of Simple And Informative Content

The target of any user who browses the web would be getting as much information and clear idea about what they look for. As there are millions of websites and millions of users who look into the same niche, you need to be very particular about the content that you present in your website. The first impression counts and hence you need to make sure that you provide content that is simple and error free, so don’t forget to proofread your blog posts. Update your website content based on the traffic and keyword optimization. The content has to be niche market and audience targeted, interactive and fresh.

2. Develop An Internet Marketing Plan

 When you have decided to generate income through your website, you need to develop an internet marketing plan with powerful strategies that would help you to promote your website and generate quality traffic to your website. Without any doubts, SEO is the key tool for business promotion through internet marketing. Based upon the business niche and current position choose strategies that would truly work for your website after careful analysis of different internet marketing techniques.

3. Enter Social Networking

Getting exposure in the online world is much simple these days through social networking. You have a number of social platforms like Twitter, Facebook, StumbleUpon and LinkedIn that open ways for getting linked to people all over the world. Participate in such sites and create your profile in such sites. Interact with people and enlarge your friends network and it’s a great opportunity for you to publicize your business. When your business gets exposed, you will get traffic to your website on a regular basis. Involve yourselves in different activities and also share information with people.

4. Use Article Marketing

Article marketing is purely about presenting useful articles about your products and services to the global audience. People search for articles and when your articles have the necessary information for them for the respective keyword searches, people get back to your website. It’s an excellent means to drive traffic to your website through quality backlinks. People look for fresh and unique content whenever they browse about any topic online. Create original and clear content with catchy information for viewers and publish it in different article websites. Make sure you present a suitable title with précised summary, informative article body and keyword stuffed resource box. Do not present any sales related information or contact information in the article. Utilize your articles properly and publish different articles on the niche in various websites on a regular basis.

5. Participate In Forums

Forums provide a great platform to interact with people in the particular niche and discuss on several topics. You can get some useful suggestions and provide ideas for people so that you get mutually benefited. It’s an effective means to get connected to like minded targeted audience. Create your profile in different forums and introduce yourselves to make an impression of your website. Share posts and also discuss with people about various ideas you get and also get their suggestions. Add your signature file with your website link with all your posts to generate backlinks. Keep posting in different forums and it’s an easy way to develop a long term relation with different people and increase your website traffic.

6. Start Blogging In Your Niche

Developing a blog is much easier today with a number of blogging tools. Develop a blog based on y our niche and keep posting useful content in your blogs. Participate in other websites’ blogs and get to know what other bloggers do to develop their blog. Publicize the bog and make use of necessary tools and add-ons to drive traffic and interact with viewers to your blog. Subscribe your blog and also market your blog using powerful online marketing tactics. Respond to the comments that viewers post in your blogs and work on guest blogging as well. When you open up a blog based on your business make it known to people through your business newsletters. Update your blog regularly with useful content and necessary images and other stuff.

7. Bookmark Your Website

Social bookmarking is a hot topic in the online marketing world to get noticed in quick time. Bookmarked websites are not only viewed by users but also by internet spiders and websites. Apply necessary keyword sand tags when you bookmark the website. Keep your description precise with simple and informative idea so that any viewer gets it right for the respective keywords. Accessing your website straightaway is open to people when they get to know your website.


Conclusion

Increasing the customer base and driving traffic to your website is therefore easier provided, you implement the right internet marketing strategies and have patience to monitor the results of each technique you implement. Any visitor to the website top the website should enjoy the time he or she spends in the website and hence you need to make sure that your website is power packed with content and all that the audience looks for, so that they visit your website again and again. Hope this article would have been of great help to you. The right combination of techniques always works well in internet marketing.

4 Hot Internet Marketing Techniques For Targeted Traffic

Targeted trafficThis is my first post on HBB. Though I was registered as a contributor since a long time I wasn’t able to contribute anything till now. I am happy that I am able to do it now.

In this post I have discussed 4 of the most smartest traffic generating methods that you can utilize to increase targeted visitors to your blog/website. I am sure these are quite conventional methods and most of the bloggers/IMers are aware of this, but I hope these might be useful for at least the absolute beginners or newbies.

The techniques that I have discussed here are,

  • 1. Social Networking Sites
  • 2. Social Bookmarking Sites
  • 3. Guest Blogging
  • 4. Pay Per Click Ads

1. Social Networking Sites

Social networking sites are a great traffic puller, if you know how to use them properly. Did you know that Facebook is visited by more than 250 million people on a daily basis which is next to Google? Now do you see the immense money-making potential from such massive traffic? You can surely get highly targeted traffic from social networking sites like Facebook if you do it right.

Twitter and LinkedIn are other excellent places to spread the word about your website. The rule of ‘No Spamming’ very much exists on these social networking sites too. Interact with your followers or fans on a regular basis and post links on valuable information as well as off-topic links that invoke interest in your fans. You can occasionally post links pointing to your site or some valuable products or services too. This way your posts would look natural and informative to your fans or followers.

Facebook Fan pages are a great way to promote your website. Facebook allows you to promote your fan page by installing the fan page widget code on your website. Here is a blog post tat I found on the internet that will teach you how to utilize Facebook Fan Pages effectively – The Facebook Fan Page Recipe.

2. Social bookmarking sites

Social bookmarking sites allow you to submit your website URLs to them. By submitting your sites to social bookmarking sites you can increase your traffic as well as get high quality back links. This activity is also known as Social Media Optimization or SMO. Some of the popular social bookmarking sites are Digg.com, Stumbleupon, Delicious, Mister-Wong, Reddit and Mixx. There are hundreds of them out there in the internet. If you are using a Wordpres.org blog you can try out SexyBookmarks plug-in which will add social bookmarking icons at the end or beginning of each post.

Tip: Onlywire is a great tool that allows you to post your webpage or blog post to dozens of social bookmarking sites with just a click of a button. It was free, but now I believe it’s going to be a paid service very soon.

3. Guest Blogging

As you know that, submitting your articles to others’ blogs is known as Guest Blogging. Some blogs openly advertise about guest blogging on their sites, but many won’t. So in that case you must first try to know more about the owner of the blog by frequently visiting his/her blog, reading the posts and leaving comments that add value. This way you will get noticed by the blog owner and over a period of time you will win his/her trust and confidence. Then you can try contacting him. Most blogs have a contact form through which you can contact the owner and ask whether he would allow you to post articles on his blog. If you are approved as a guest blogger you can start posting; but you must definitely make sure that your articles are original, of good quality and most importantly you adhere to the blog’s quality standards. This way you can build quality back links as well as drive highly targeted traffic to your blog.

To be a successful internet marketer you must develop a network of like minded bloggers in the same niche. You can do that by visiting their sites regularly and reading their posts, leaving a comment or even trying to catch up with them using Facebook or other social networking sites or forums or even in person. When you become a regular visitor to their blog and start leaving valuable comments with a link back to your site, you gradually start getting traffic and back links from those sites. Internet Marketing is all about developing a good relation and trust with your visitors and other bloggers.

4. Pay-Per-Click Ads (PPC)

Apart from free traffic generation methods, you can also resort to paid methods like PPC ads. One of the most popular PPC advertising programs is Google AdWords from Google. There are other equivalent PPC programs from Yahoo!, Bing and MSN and other search engines. PPC ads are contextual ads that will be displayed on the sides of search engine results as well as on publisher network which includes articles on article directories, blogs and websites. But how frequently your ads are displayed on these networks will depend on the budget that you have set. There are informative help documents on Google AdWords that will teach you how to advertise with them, so you must read them carefully before you get started with it. Please be aware that Google has a ZERO tolerance policy on their advertising standards, so If you don’t play by their rules your account might get suspended for good in no time, and they won’t even give you a second chance.

Google AdWords also runs a FREE certification program that you can pursue. Once you successfully complete this program, you will become a Google AdWords Certified Professional .

I hope these techniques will benefit you in your blogging and Internet Marketing ventures. Thanks very much for taking out your valuable time in reading my post.

This article is written by Deepak Eapen. He has been into Internet Marketing/blogging/SEO for the past 2 years and owns multiple blogs and websites in different niches.

4 Tips To Design Perfect Site For Boosting Your Internet Marketing Efforts

The ultimate goal of any website is to communicate with their target audience. As you’re trying to communicate with words, pictures and graphics, there’s always space for improvement. Following the right tips and information can help you design a website that can grab the highest number of eyeballs. If you’re looking for website designing solutions, you can follow the tips mentioned below and make your website a grand success. These tips can serve as a guide and make your efforts fruitful. If you wish to hire a website designer, then check these tips on finding a good one.

Web Design Internet#1 – Derive the purpose of your website: The first thing that you need to decide about your website is its purpose. The content, images and the graphics that you add in your web page must have a purpose of its own. All your designing elements are part of your website that you need to communicate with your target audience. Therefore, make sure that you evaluate the purpose of everything that you add to your website including the content.

#2 – Don’t make your customers struggle with your website: As you would never want to read the content of any website that is not pleasing to your eyes, your readers won’t read your website if it does not please their eyes. See that the fonts that you use in your website are of a legible size and also has a reasonable scan length. Make every word, graphic and animations pleasing to the eyes.

#3 – Highlight the important parts of your website: If you want to grab the attention of most of the readers online, make sure that you highlight the most important portions of your website. Use the heading tags to boost the importance of the vital sections of your pages and you can also use images to highlight the more important features of your website.

#4 – Use an easy navigation system: One of the most crucial issues to consider when you create a website is to use an easy navigation system. You need to make sure that your visitors are able to find what they’re searching for easily. If they can’t navigate from one section to the other smoothly, they’ll soon lose interest in your webpage. You must display the navigation bar either on the top of your page or to the left. Check 5 Simple Steps To An Original Blog Design.

Thus, if you’re an amateur in the field of internet marketing and yet you want your website to be noticed by everyone, concentrate on the website designing tips mentioned above. Increase the traffic to your website and mage huge yields making your internet marketing efforts successful.

This article is written by Neil Adams.