Facebook Groups vs Pages – Which Team You Are Cheering For?

Facebook Groups Vs PagesFacebook just cannot be disregarded as a powerful Marketing tool for Business and even personal use.

Many are right now unchaining themselves from traditional search engine dependency and solely marketing through the unique power of Facebook’s social network.

Two pillars of Facebook Promotion

Any self promotion on Facebook will hinge on your success and adeptness at using the groups and pages feature. For those new to this type of marketing or even seasoned veterans wanting to know more we’re going to look at the ins and outs of using either of these features to promote your blog.

Facebook Pages for Bloggers

Whilst it’s very easy to use a Facebook page to keep your readers abreast of your blog developments and interact with them there are some inherent problems. There’s effectively a bottleneck of communication with your words reaching the fans/readers/customers but their comebacks and replies being lost in all the other messages moving to and fro. The one to one touch that you could have given to your fan by speaking directly to them on their concerns or queries is thus lost. How can you hope to establish a community if the majority of those wanting their voices to be heard are drowned out? It’s all your voice and many of your fans can neither reach you or communicate with each other.

Will a Facebook group solve this problem?

A football team does well because it is a group of people with common ideas and goals all pulling together to achieve a common aim. A Facebook page doesn’t give room for team, it’s just you saying:” Hey, look what I’ve done. Do you think it’s cool?” Whereas a group will allow both your fans and you to talk and discuss amongst yourselves. It essentially allows a virtual room for genuine interaction to occur.

Facebook Pages vs Facebook Groups

A page is your virtual public relations officer. It is the online persona representing all you and your brand stand for. So if you want a presence of any significance on Facebook, then you need a page. If you have a group though it’s a little bit like having a fan club, hopefully every member is there because they like what you represent, but you don’t control the message, it’s just a great way for all members to meaningfully interact. Many see a page as mandatory and a group as a nice little optional extra to really increase your reach.

Features Exclusive to Facebook Pages

If you want to get even more fans, jump into the world of advertising with Facebook or use the powerful marketing of sponsored stories to widen your audience, then Facebook pages are the way to go.

But Groups also have exclusive features…

At the same time if you’re wanting to keep a track of the amount of people who have seen your posts FB groups allow you to use the “Seen By” feature.

Public vs Private

Having a public page will allow everybody to contribute to your efforts, but of course this could always open you up to unplanned malicious intent, in which case you might want your page rights to be admin only. A group on the other hand can be the most open and laissez-faire collective in the World allowing all comers to be a part of it. Or if you wish to have a certain exclusivity then you can make your group a closed one, in which case a potential member will need to ask to join. Or you can even take your work underground by having a secret group that remains invisible to search and normal detection. If you want to speak to your audience you’ll probably want to go with a group as FB chat does not work on pages.

Again bringing up the whole idea of a group as an interactive community allowing great communication between all members. Continuing on the theme of communities, group members can see other members and fans, but pages don’t support this feature. This of course doesn’t stop a pages basic ways of being found and joined through a conventional search, with the only exception being if it is set to admin only.

The Powers of Admin

Of course you’re wanting to keep control of your Facebook presence so being admin allows you various ways to do this. If there’s an unwanted person on your page they can be banned or even deleted. The same rules apply to groups but remember that it has the ability to snowball dramatically with all members able to add other members. Both pages and groups have sub roles that are able to be delegated. These roles such as moderator can be a better way to delegate management.

Some Added Features

You can see a weighting toward corporate entities with pages being more favoured as they are able to provide features in the form of applications and tabs allowing sub pages like FAQs to exist or even competitions. Groups don’t support these and neither do the posts made there appear on a Newsfeed. This does however allow the ability to support “shared documents”. With the absence of a newsfeed members can keep track of posts via notifications, a double edged sword if there is a lot of activity which will cause notifications to become little more than irritating spam. Of course good moderation could be a cure.
The Future

With Branding being endorsed by both groups and pages via the exciting timeline that Facebook now has you’ll have the ability to market your brand even more with a company logo as the cover picture. As more companies realise the benefits of Facebook marketing you can expect many new features to creep into both groups and pages.

This article is written by Lena Paul. She is a medical school graduate who is an enthusiastic blogger and holds an editorial position in Prepgenie a test prep provider that offers exam preparation courses for UKCAT, GAMSAT, PCAT, UMAT and LNAT.

Add Pinterest Tab To Your Facebook Fan Pages

Facebook Fan Pages are one stop for all your fans to show you their gratitude by liking your page. But, what will be fun if your Facebook Fan Page isn’t interesting? Pinterest is the latest trend on the net. With lots of photos pinned and repinned to online pin boards everyday. Its important that you also promote your blog and yourselves on it. That is why we suggest you to use the Pinterest Tab on Facebook fan pages.

When it comes to Facebook Pages, its always personal and have to be something new. The Facebook pages you create always have direct effect on your audience and blog popularity. Customizing it with different new options may be the only option left for you. So, here we will discuss (which means I will tell you that) how you can add a personalized Pinterest tab to your Facebook page.

The option to add pinterest tab to your Facebook page is available because of WooBox. They have created this beatiful Facebook app that lets you do so. The Pinterest Tab once enabled on your page allows you to show your Pins to your Facebook fans and to more audience. But, what i like more than that is it will make your page look better!

First of all, you are required to be having these:

  1. A Facebook Page of your own (you should be the Admin).
  2. A Pinterest Pinboard Page for the same.

The simplest trick to add Pinterest Pinboard Tabs to your Facebook Fan Page:

  1. Go to Facebook.com. Log into your account.
  2. Now, go to this official Pinterest Pinboard tab app.
  3. You will see a screen like this :

Pinterest Tab on Facebook Fan Page

Note: The above provided link will only work if you are logged in and are on your Facebook page.
4. The next step is really simple. Choose the page that you want to add your tab on! And click the Add Page Tab button that you see in the image.

5. You will receive a page from facebook like this :

Add Pinterest Tab to Facebook Fan page.

6. In this page, you have to select different options according to your choice. The first fill up that you see needs your Pinterest tab URL (the second part). Also, you can choose to show only some Pin Boards or some of them by typing their URL respectively.

7. There is also an interesting option to add Like and Send button on top of pins. This enables you to have more likes from your boards(when published on your pages).

8. And the feature that I like the most! You can enable Fangate. This option will let you show your Pin  Boards to only those users who have Liked your page. You can get more like just by their curiosity.  There are options to add HTML, Text, or a picture to show in the Fangate. This might make your page more interesting.

9. Finally, after choosing the options, click on “Save Settings” button. And now you can View the tab by clicking view tab.

How to Show Pinterest Tab on Facebook Fan Page

You have added the tab, but you will now have to make it visible directly on the page. This is really easy. It will appear on your page if you  have less than  four pages. But, if you have more. Click on the  dropdown button. You will see all the 8 tabs. Drag the Pinterest Tab to your front four. Your page will now look something like this:

Doesn’t it look nice in the top four tabs. Actually tweaking Facebook pages isn’t that hard. The problem is, many people don’t want to make things look different. If you want so, your page will look nice, if don’t what’s the problem in being an average Joe? By the way, you can add Google Plus Tab to your page by the similar method.

Sports and Social Media – Cross Promotion At Its Best

Social Media and sports, when taken together, are driving up viewership and advertisement revenues the world over. For people who missed out on the big moments of yesterday’s big match, social media fills you in on all the details thanks to easy sharing of information. Missed that amazing goal kick in the last minutes of the game yesterday? It is on your Facebook or Twitter news feed just waiting to be watched.

Here are some of the ways social media and sports are complimenting and cross-promoting each other.

Never underestimate the power of social media ‘trends’

The English striker, Wayne Rooney’s increased Facebook fan presence is part of a ‘social trend’ during Euro 2012. What does this tell us? That social networks have a snowballing effect on ongoing and popular events.

Wayne Rooney Facebook

With the Euro 2012 underway, many avid sport fans help define a ‘trending’ term, thanks to string theory. This increase in fan activity can make advertising firms and brand managers capitalize on trending terms on social networks. Facebook is one such powerhouse when it comes to creating a social trend and for other sports enthusiasts, this should be an eye opener for some fantastic sports marketing ideas.

ESPN  Go

Social Media allows professional players to stay connected with fans more than ever.

Social media and sports are collaborating in many ways as well. Case in point, Kevin Pietersen, former Test batsman, always invites a lot of feedback as he tweets during pre-game intervals and garners a lot of viewership for the impending game. Match discussions are no longer confined to traditional media outlets such as TV and print. Interacting with fans on a personal level is easier than ever on social networks. Fans find this a great stimuli when their sports idols actually take out time to communicate with them.

Social Media Drives Viewership Levels and Ticket Sales

Major sports broadcasters such as ESPN are now offering live streaming of games on the internet for social media butterflies to keep an eye on. 1 in 3 people are known to follow the game on their mobile devices. No wonder ESPN reported a 210% increase in viewership than the last tournament edition in 2008.

Ticket sales have risen as much as 3 times with social media pages promoting teams as well as individual sporting personality coverage round the clock. Use of Sweepstakes applications and fan pages on Facebook is cultivating renewed sports interest amongst those who are non-traditional sports followers. Also there is a big question whether Social Media headed for a Stock Market Burst?

Social media and sports are proving to be a marriage made in heaven. It’s about time social media firms and advertising agencies utilized them for maximum benefit.

Explode Your Blog With Free Traffic From Facebook

Facebook TrafficDid you know that having an active Facebook fan page for your blog can increase your blog’s viewership tremendously? The reason why everyone is establishing a base on Facebook right now is simply because that’s where all your potential viewers log onto every day. As of the 31st of December 2011, there were over 845 million active users connecting to Facebook on a frequent basis. This means that when done right, gathering a substantial amount of followers on Facebook will also mean increasing traffic to your blogs.

Create a Fan Page

The first thing you need to do is to create a Facebook fan page for your site. You should create as many fan pages as you can according to the number of blogs you own. While this means that you would have to do double the amount of work and spend even more time on Facebook, it also means that you will be able to target your market niche even better. After all, someone who’s interested in cupcake blogs will not be interested in joining the Fan Page dedicated to palm oil estate, so there really is no point in jumbling all your blogs together under one Page.

I don’t recommend using your personal Facebook page to promote your blogs as this would make it harder to brand your blogs. It would also make things awkward when you decide to post an emotional or heartfelt message too, so just like in real life, you should always keep business and personal postings a separate matter.

Spruce Up Your Fan Page

As most Internet users have the attention span of less than one minute, each of your Facebook fan pages should be attractive enough to deter them from abruptly moving on to the next page. The golden rule to creating a truly attractive Facebook Fan Page is to literally look different from the rest of the Fan Pages on Facebook. To get inspired, you might want to check out the McDonalds, Skittles, Victoria’s Secret and Red Bull Facebook Fan Pages for a start.

Making your fan page look fun and pretty would also probably mean that you should prep yourself with graphic software such as Photoshop and knowledge of HTML and CSS programming. The good news is that this stuff is pretty easy to learn and the long term results are definitely worth the effort. Remember, you can be anything you want to be on the Internet, so why not aim to have a Fan Page stylish enough to rival that of Louis Vuitton or Gucci?

Posting Content

Nobody really wants to be a fan of a Facebook page which only concentrates on promotions and advertisements, so be sure to post interesting information on your page. Your posts can be relevant to your blog or it could be totally random (but attention-grabbing) videos, pictures or statements which will keep the viewer scrolling along your page for more content. Do remember that while there are plenty of eager visitors on Facebook, they are much more interested in being entertained, as opposed to buying a product or service from you which is why you should keep your materials free and easily attainable.

At the initial stages, you might want to simply repost popular videos, photos or images onto your Facebook page. Overtime though, you should think about creating your own original content as the more authentic your page is, the more well-liked it will become as people tend to prefer going to the original source of any cool postings. In general, you should spend about half an hour updating the content on your fan page at least once a day to keep your existing fans interested. Just like how you would go about writing a good blog post, your goal on Facebook is to also create posts which can trigger conversations and dialogues between yourself and your fans.

Do note that while those who have liked your Facebook fan page would be able to view your posts on their newsfeeds, not all of your posts will be viewable in this manner. To increase the viewership of your post, Facebook judges your posting based on its Edge Rank, which is made up of your Affinity Score (i.e. the more you interact with your fans, the higher the score), the Weight (i.e. the higher the number of people who have shared your post, the higher the weight) and time decay (i.e. the more recent the post, the better)!

Do Housekeeping Everyday

Nobody really wants to see you post up advertisements on your fan page, so why should you let any other rogue fan page promote their page on yours? Be prepared to log on and clean up your fan page at least once a day as when left unwatched, there will be individuals who will use the opportunity to advertise their blogs, sites, fan pages, products or services on your Facebook Wall. Occasionally, you might even have the occasional virus or lewd graphics left on your Facebook page as well, which is why constant monitoring is essential to maintain the branding of your blog.

Make Friends

The most expensive and arguably the fastest way of building your database of Facebook fans is to simply have your page advertised on the Facebook side bar. However, a better (and cheaper) alternative would be to simply fish out interested users and then establish your fan base from that point onwards. To do this, make it a point of spending about half an hour everyday visiting other similar pages and leaving comments on their posts.

Just like how you should follow forum posting etiquette, you should also be just as amiable on other fan pages. Do not start a fight, a controversy or write something like: “Hey guys! If you like this Page, you’ll like mine too! Click on this link NOW!” as that will just have your comment deleted and you may even be reported as a spammer to Facebook.

The Best Time to Promote Your Blog

Once you’ve gathered about 1,000 Facebook fans, you can then begin subtly promoting your blog. The easiest way to link your fan page to your blog is through the Notes feature. The best thing about notes is that it can also be viewed by your fans via their newsfeed and you can also tag loyal fans onto your notes as well. You might also want to consider forming a tagging relationship with other similar niche fan pages so you can indirectly share the information to more fans with similar interests.

Another direct approach would be to promote your blog’s URL directly on your Facebook fan page profile picture or to post up images with your blog URL at the bottom. I believe most fans don;t really want to be forced to view a page, so you need to make it as voluntary as possible.

Popular Fan Page Equals Popular Blog

The key to boosting your blog views via Facebook is to literally plan out your Facebook campaign just like how you would have planned your blog creation. Think about the people you would like to attract, the purpose of your page and how you would like to grow your fan base overtime. Just like in the blogging world, creating, maintaining and growing a fan page requires us to think long term and leverage off relationships to achieve wider viewership!

This article is written by Alicia. She is a web designer and developer. Loves WordPress themes and plugins. If you wish to write for us, kindly check this.

4 Proven Ways to Increase Likes on your Facebook Page

Facebook, the most widely used social network, is the chief source of referral traffic for a humongous number of bloggers. A blog without a Facebook fan page is like a smartphone without an app store, unimaginably incomplete!

HBB Facebook Page status

Every blogger dreams of getting a few hundred K‘s beside the like button on their blog or website. So without wasting any more precious time, let’s dig into some of the methods that I have found useful, in escalating the number of Facebook Page Likes.

1. Share Humorous Multimedia Content

Whenever I share a funny cartoon on my blog TrickVilla’s fan page (of course with due credit to the author), I see a sudden surge in the number of Likes & Shares it receives.

Which one of them are you?

This not only improves engagement, but also attracts more fans due to the re-sharing of that funny picture by my fans onto their own walls & friends. This way, you can reach out to friends-of-fans.

But keep in mind that you post a photo or video related to your niche. Try to post already viral photos or make them viral 😉

Mystery Unraveled

To be resourceful of such images, subscribe to a good photographer on Facebook, or just post a photo of some cute cat (that’s gonna go viral for sure :p )


2. Create a Catchy call-to-action Landing Page

If a non-fan lands on your Facebook Page, they will see your wall or info, as per your Page settings. What you need to show, is a graphic eye-catching page, that tells them to Like the page in order to get updated about, whatever your blog provides.

HBB facebook welcome page honors its fans

See How to create Facebook landing page

Creating this welcome page is like a breeze & works as a great incentive for your Like button 😉


3. Choose your friends wisely, now target them!

This is a superbly awesome method for gaining Facebook Page fans or likes. Join a blogging group or a fan page related to yours, and start adding people from that group or page to your friends list.

facebook friend request

This way, you befriend a lot of like-minded people, what you call targeted audience. Once they accept your friend request, simply send them an invitation to your Facebook Page, from the Page itself.

Since these friends are already interested in your blog niche, they are very likely to Like your page, engage & share it. 😀


4. Like button placement on your blog or Website

No, sidebar is obviously not the perfect place to position your Facebook Like button. Sidebar is the last think your readers notice on your site, with the least interest. So what’s the perfect place for gaining maximum Like button hits?

Place like button below or above post content

The best place is after the content of the article, so that when a user has finished reading your post, they notice the Like button immediately & hit it. You may try placing it above the content too, see what works best for your blog.

This article is written by Ishaan Garg. He is the Co-founder of TrickVilla, his areas of interest include multimedia editing, SEO, web designing, social-media marketing & gadgets. If you wish to write for us, kindly check this.