5 Strategies to Increase E-commerce Website Conversion Rates

E-commerce Conversion RateDo you own a website that sells products or services? If so, it’s only natural if you plan to encourage more visitors to place an order for the items that you’re selling. Increasing your e-commerce website conversion rates revolves around two main principles – drawing the masses to your storefront and then getting them to purchase. The main objective of each site is to convert a visitor into a buyer, although e-commerce conversions could also refer to the success of getting your visitors to contact you for more information, sign up for email updates or having them follow you on social networks. It is actually a lot easier to increase your conversion rate as opposed to increasing your website’s traffic.

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  • 20+ Tips To Improve Your Website Conversion Rate
  • HOW TO: Increase Your Site’s Conversions – Back To The Basics

Among the main methods of increasing conversions include reducing the number of clicks it takes to complete a purchase, making navigation more user-friendly, examining historical site analytics and adding more payment methods. Analysis has also shown that studying successful sites and competitors, applying suggestions from reputable studies, increasing site speed, improving the appearance of the site and surveying the crowd to be effective methods in converting your site visitors. On top of that, some have also noted that their conversion rates have improved after implementing promotions, changing ad copies, lowering their prices and making calls to action more prominent.

Aside from the methods mentioned above, here are five more reliable strategies for you to try out to increase your e-commerce website conversion rates:

1. Constant updates of About US and FAQ pages

These two main and common pages are always the ones being overlooked by most websites. You should probably know that most visitors tend to be lazy when it comes to contacting the customer service to inquire about an issue that isn’t being discussed in the FAQ.

You might be able to generate a large numbers of sales by providing relevant answers to questions that people might have when they’re interested in your products and services. Tell a story that’s related to your company and make sure that it’s relatable, honest and compelling.

2. Take advantage of the Google Website Optimizer for free testing

You’re more likely to succeed in increasing your conversion rates if you have tools like Google’s Website Optimizer. You’re able to generate some income with it and although it may not be as good as the paid tools, the Website Optimizer by Google allows for basic A/B and multivariate testing which also has enough options to get you by.

3. Display trust seals on your home page and cart page

Trust seals work like a charm as it has the power to gain the faith of your visitors, hence leading to more sales and profit. These seals are also an indication of how secure your website is for them to make a purchase. It is interesting what a simple seal can do to boost the image of your business. Among the best trust seals recommended are Verisign, TrustE and BBB. These options might come across as expensive but they would indeed be great long-term investments.

Tips: it is worthwhile to put in some investment to make sure your website is compliant with these standards and once you are awarded the compliance, you can display those seals.

4. Feature testimonials and endorsements at your site

Testimonials that come from reliable sources will definitely lead you to higher conversion rates. The same goes to positive press as well as endorsements from top personalities and other reputable companies who have enjoyed your product or service.

However, don’t worry if your testimonials come from the average Joe on the street; the testimonies are valuable as long as they’re a reliable source. The more praises you have about your business, the more conversions you’re likely to get.

5. Have a more user-friendly website

You would have certainly tried to manoeuvre your way through a cluttered website or waited for ages for a website to load. So you would definitely understand the frustration of a site visitor when faced with the scenarios above and wouldn’t want to put your potential customers through the same hassle. Your chances of increasing conversions are pretty slim if your visitors won’t even stay long enough on your site to wait for it to load or to find the item they want!

In conclusion, the improvement of conversion rates is all done through trial and error. However, make sure that you aren’t investing too much time, money or effort into one or two particular methods only to find that they do not produce the desired results. Figure out which method works best for you and stick to it. It may take some time until you’re able to increase your conversion rates as much as you want but be assured that practice makes perfect.

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Do you have any other tips? do share with us in the comment section below.

This article is written by Jessica. She is a fashion addict who loves online shopping. If you wish to write for us, kindly check this.

HOW TO: Increase Your Site’s Conversions : Back To The Basics

Site ConversionOnline shopping has become a retail stronghold in the recession; in spite of falling retail figures offline, more and more shoppers have turned to the internet for wider selections and better deals.  A study by Forrester Research shows that 69% of European internet users over the age of 18 purchase products through online vendors; over half of those do so monthly.

Also check : 30+ Tips To Improve Your Website Conversion Rate

Nonetheless, online store owners are familiar with the many hassles of trying to get people to purchase from the internet.  In spite of the best intentions, many shop owners have a hard time getting conversions.  What are some of the reasons that a full third of internet users don’t want to shop online?

  • Security concerns.  Most customers who don’t shop online say they fear sharing their credit card information over the internet. 
  • Shipping issues.  Customers don’t like paying high shipping prices.  They also fear their items will be damaged during shipping, get lost in the mail,  or simply not be sent at all.
  • Returns.  Some users worry that returns will be a pain. This is due to having to schedule time to go to the post office, as well as having to pay the return shipping.
  • Customer service problems.  Some people are upset if there is no live person who can be contacted during a transaction online. They don’t want to wait for an email.

How can you, as the owner of an ecommerce site, address and remedy these issues?

  • Lower your shipping prices.  You may be surprised – check into flat rate shipping options if you haven’t already.  Or – if you’re already using flat rate shipping but your items are small and lightweight, consider switching to standard envelopes.  If you still can’t bring down your shipping costs, consider altering your item prices or offering free shipping as incentives during high volume shopping seasons.
  • Clear Terms of Service Page. Include a clear terms of service page for your shipping and returns policies.  Make sure people know exactly what to expect as far as how you will be shipping, when you will be shipping, and how long it will take.  Explain the reasons a customer can or cannot return an item and whether you will return their money or provide them store credit.
  • Security Matters. To address security concerns, add a guarantee of safe shopping; offer to compensate users for unauthorized purchases. Having a third party icon (like PayPal’s icon) on your page can help ensure shoppers that there is a third party arbitrating their transaction and thus protecting their interests.
  • Give customers a clear way to contact you.  Live help is best if you can staff it; if not, make it very obvious how to contact you and when customers can expect a reply.  Welcome communication and feedback.

As you might expect, people who don’t normally shop online are generally less tech-savvy. Consequently, there trust of online sales, something that’s relatively foreign, is limited – but they still have the same desires for security, convenience, selection and communication as everyone else.  If you cater to these people using some of the suggestions outlined above, you will not only convert more customers but increase your sales to the people who are already purchasing goods online.

This article is written by Spencer Belkofer. He is the founder of Lumin, a Birmingham, AL Internet marketing company. He writes about anything related to search engine optimization, social media, and pay-per-click (PPC) adverting.

20+ Tips To Improve Your Website Conversion Rate

People spend so much of money and time optimizing their site for search engines and driving traffic to their site. But they are not trying to optimize their website for conversion rate.

According to Wikipedia, conversion rate is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.

Conversion Rate = Number Of Goal Achievements/Visits

Converting visitors to buyers is a great deal and below I mentioned some tips to make that happen!

1. Unique Selling Point. Unique Selling Point (USP) tells the difference between you and your competition. It will make the visitor to buy from you instead of somewhere else. Some of the examples of USP are Good customer service, low prices, unique products, free delivery, great support, etc. Tell yours customers what your product is.

2. Be Memorable. Include all the information like articles, advice, reviews and so on. If your site is memorable, it will stick in your user’s mind. Also you should have a USP. Also consider branding. Your visitors should remember your name and also the quality of your site and information.

3. Offer Different Payment Options. Offer the user a reasonable selection of methods of payment. You can’t expect everyone to have a credit card. You don’t need to accept cheque, but also consider alternatives to some of the usual methods.

4. Keep the User Informed. You should keep user informed before and after sale. Users and Customers are always impatient. They are always eager to know when their product is going to arrive at their door. To make it better, give them an estimated delivery date during the checkout process. Emailing them or calling them when their product will be arrived is a great idea. Give them a tracking number. If they like your approach once, then they become your royal and regular customers.

5. Clear Returns and Guarantee Policy. Keep a good and clear Returns Policy. You can drive customers by it. Don’t ask People to pay for return things, even if it is a mistake by the retailer or by the customer. Give the users plenty of time to return things.

7. Help The User Trust You. People are very careful while buying something online. Maximize the opportunity and give the potential customer every reason to trust you. Giving them an address and phone number will do well. Have some people for attending phone calls from customers. Show them your privacy policy and give them a detailed shipping procedure. If you have a SSL certificate, show the “VeriSign Secured” logo to the user.

8. Be Honest. If the product is not available, mention it. If the user finds out the product isn’t actually available after adding it to a cart, and starting the checkout process, they may get annoyed and they may never return.

9. Avoid So Many Questions. Don’t ask so many questions or information, let it be a sale, a download, or a newsletter sign up. Consider your conversion goal a newsletter sign-up, then you should their name and email address alone, not their phone number or address. You should not force your users to do something which is irrelevant to the situation.

10. Move With Your Audience. Remember, you are not Google. Something which works for Google doesn’t mean that it can work for you too. Be aware of what your audience wants or else your customer will go to your competitor. Analyze what kind of products and stuffs your audience expect and try to make your website or brand similar.

11. Discount codes and coupons. Discount codes and coupons play important driving sales. Ensure everyone that there is a discount for the product. Make sure the users can see the discounts when they log in and then offer them to apply the code if they have one available.

12. Better Pricing Strategy. You have to be clear about your pricing. If you price yourself too high then your visitors will go to your cheaper competitors. Price yourself too low and you may end up appearing cheap. If your aim is be the cheapest then be the cheapest, no issues. Pricing also applies to shipping and delivery costs. You can also make delivery free or keep a flat rate and its better to mention about this during the checkout process.

13. Clear Website Usability. Your website should be easy to use or else your visitors will be unable to purchase or they may leave your website in frustration.

14. Improve your sales copy. In order to motivate and convince your visitors present the benefits of using your products or services. Give them a compelling sales copy for your website.

15. Improve website design. A well designed website can give a professional look. It will look like as if the company can’t afford or spend some money to design properly. You should also consider the content. If it is inaccurate or badly written then your visitors will not become your customers.

16. Create landing pages. Create landing pages for your website that are keyword specific and reflects your product or service accurately. Keep “Call to action” to every landing page.

17. Drive Traffic To Relevant Pages. If you are advertising for “Buy Leather Bags” then your landing page should be a page about Leather bags and you should also have the options to buy those bags right on the page. This also applies to the search engines visitors.

18. Observe Past Performance. Use Google Analytics to analyze your website traffic and observe your past performance.

19. Reduce Bounce Rate. Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Avoiding distractions and keeping Clear and Proper Navigation helps to reduce bounce rate of your website. You can check the tips to reduce bounce rate here.

20. Reduce Loading Speed. Visitors will wait for 10-12 seconds for a website to get loaded. You have to be lucky enough to get your website loaded quickly! You can use the Firefox add-on Firebug to analyze your website’s loading speed. You can check the tips to reduce your site’s loading speed here.

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21. Provide Useful Content. This the most effective way of drawing and retaining traffic to your website. Provide useful content to your visitors and make sure they are accurate and punctual!

22. Sale point smooth. Sales paths on your website should be simple and straightforward. Make navigation paths to a sale point smooth. If the sale process is less confusing, the lesser resistance visitors will show.

23. Keep Customers Testimonials. Add your Customers testimonials to various sales pages, landing pages and even shopping cart pages. It will invariably increase the conversion rate.

24. Act Like A Consumer. Try to consider yourself as a consumer and understand their experiences with your website. Identify the technical hitches, missing components and so many things. By this you can easily understand your competitors in the market.

25. Powerful Headline. A powerful headline will capture the visitor’s attention and gives them a compelling reason to stay and look at your offer. In Conversion Optimization, it is one of the very most important parts of the web page. You can check our post – 10 Reasons Why So Many Posts Are Titled “Top 10 Reasons …”, you can understand how a title can change the post.

26. Give Free Gifts. Offer your visitors free gift like an ebook for their email address, in short for Subscription. Then you can send them emails every few days with valuable information about your website and product. That will make them to check your product and hopefully buy them too. You can also conduct some Giveaways.

27. Cross Compatibility. Make sure that your website is cross compatible with all of the major web browsers including Firefox, Opera and Safari. Lack of design may force your visitor to quit. You can use BrowserShots for analyzing how your site looks on various popular browsers.

28. Test it thrice! Testing is the best tip. Do it over, over, and over again. Use split testing and other techniques to discover which works best. Then try some another methods which may work further better.

Do you know any other tip for improving website conversion rate? Please share it in the comments. 🙂