Engage Prospective Customers With Real Stories

marketing storiesRam Trucks has received widespread acclaim for the unique story it tells in this video about farmer’s dedication to their work. The ad has been viewed and shared millions of times on social media and it’s currently one of the most popular videos on YouTube.

It’s an example of an advertisement that doesn’t bother with the details of how a product works. Instead, the company decided to focus on a group narrative that people can relate to. This kind of direction has proven to be very effective at creating positive engagement for businesses.

Clarify Your Message

The problem with trying to get consumers involved with your company is that there’s usually a communication gap between your target audience and your company’s products and services. Often, consumers label particular brands as only applicable to certain groups of people. The best way to overcome this is to create a statement that is universal enough for a broad audience to appreciate.

Fortunately, on the Internet, there’s an abundance of opportunity to reach consumers, like free ads site help you to get instant contacts. In the above noted ad, Ram Trucks created an association that sends a concrete message to their audience. The same applies across the board, ads should have a well-defined goal that connects your potential customers with the value they can get from your products and services.

Tell Real Stories

One of your primary content goal’s as a business utilizing online marketing should be to help solve people’s every day problems. Real stories, as a content type, possess an inherent value to web users as entertainment. Your job as a marketer is to define the challenges and stories that connect your product to your audience.

The best way to do this is to respond to the needs of your target market. A few months ago, we ran ran a contest on Facebook for one of our clients, who are roofing contractors. The campaign, a free roof giveaway, touched on an important chord because it sought to help a person genuinely in need of their service, but unable to afford it. The campaign succeeded in getting the companies local audience involved via social media, and you can see it based on the number and quality of comments Facebook users left after the winner was announced.

This kind of push resonates with people and touches on their sensitivities, just like the video that was mentioned in the beginning of this article. At the end, the ad dedicated its message “to the farmer in all of us,” meaning every person has all the qualities that were mentioned, specifically hard work and sacrifice. Campaigns like this can draw in a wide audience and definitely boost your brand appeal.

How To Boost Your Blog’s Popularity

This post is in response to Rahul Kuntala’s post 3 Reasons Why I Hate the Term ‘Content is King.

Content Marketing is King

blog popularitySorry if you’re tired of hearing it, but content is the king of marketing these days, and it isn’t just the king of the blogosphere, it’s the emperor of the marketing world.

Quality content in and of itself, like Mr.Kuntala says, is not enough; but if we extend the concept of quality content to content marketing, the picture becomes clearer and more undeniable as the most effective Internet marketing strategy.

Content will remain invisible to the public if it remains isolated from search engines. However, popping up on a search engine’s radar is only half of the equation for generating popularity. Search engines cannot gauge the quality of content of your page, and they cannot share links with other users.

Successful blogs and sites appeal to human users, not just search engines. The challenge for each independent blogger and major corporation is the same: How do you reach your target audience and generate popularity?

The answer is twofold. Your page must match search queries and subsequently satisfy the needs of the browser; and it must also provide original content that sparks conversation, promotes your brand image and displays your expertise. Above all else, your goal should be to promote and share your content.

How to Promote and Share Content

Optimize for the Search Engines  

Identify your target audience by asking, “Who will be searching for my site?” There are three main types of queries:

  • Transactional (buy, download, watch, etc.)
  • Informational (pretty self-explanatory)
  • Navigational (trying to find a specific site.)
  • Know Your Audience

    Promoting and sharing content is futile if it fails to appeal to your audience. Again, know your audience and know what is trending within that demographic or culture. For example, online universities who are marketing to potential students will need to appeal to parents, traditional students and non-traditional students.

    A creative content marketing strategy would include a variety of blog posts exploring anticipated queries and interests of these varied demographics. Catering only to queries pertaining to education is an effective way to display the site’s expertise, and is a bit like tooting your own horn, which is absolutely necessary in the marketing world! (GO FOR IT!)

    The next step is to consider how education pervades an individual’s lifestyle. A post about the pitfalls and perks of using caffeine to study is a fun, engaging story for students that does not directly relate to an online degree. Tapping into culturally relevant topics is a way to not only toot your own horn, but to create a symphony of exposure!

    Coca-Cola has been long celebrated as one of the most recognizable brands, and has done some really cool things in the past few years in response to social media and Internet marketing. Today, Coca-Cola’s Website integrates summer blockbusters, music, sporting events and fun activities into its campaign.

    The result? Coca-Cola is applicable to many lifestyles and is present in a variety of social events. The more niches of culture your blog can tap into, the more opportunity you have to grow your audience and your popularity.

    Research your market, your audience and your competitors. Identify what you can do better and don’t be afraid to be use other blogs or sites for inspiration.

    Market and Network Tirelessly

    A decent page rank and quality content must be amplified by marketing.

    Link your blog posts to as many Social Media sites as possible. Include photos with every Facebook post, and respond to comments. Share stories and fun tidbits relevant to your field (or to your audience). Ask questions and share YouTube videos.

    Write guest posts for other blogs and receive guest posts yourself. Keeping your content updated regularly can be a challenge, and falling behind will affect your page ranking. By submitting guest posts to other blogs, you can participate in link building, which is another effective marketing strategy.

    This article is written by Samantha Gray. She is an expert in online education and a freelance writer. Works with Bachelors Degree Online, often fraught with myths and misconceptions.