5 Effective Tips To Promote Your Home Business Through Facebook

home business facebookBusiness of any scale, small or big, needs effective tactics to earn the expected profit from the market. Today, the Social Media networks give us several easy ways to connect to the targeted customers, which is certainly a blessing for any business. Then again, they have also condensed the competition between the competitors as these features are available for everyone.

Facebook and other social media networking sites are changing their interface continuously to help with the business promotion. What makes the difference with others is being more creative, a little witty and fore-sighted while using these platforms. If you are planning to start t you need to let people know about it, social media networks are the way to reach people, in least expensive yet effective way.

Here are 5 suggestions, which you can follow to be different from others while promoting a home business:

1. Go deep, create awareness

The headline of this paragraph might have confused you, allow me to explain more. Talking only about your products/services is too direct to attract people. Rather pick from the issues that needs peoples’ concern and awareness. For example, you are promoting a restaurant; you can raise awareness for ‘organic food’. Or, if you have your own furniture studio, you can attract people towards environmental awareness. By this, you are not only attracting people to your home business, also you are doing a part of your duty towards the society. It should not be very difficult; research on the topic of your own interest and share status, videos, pictures to let the people know about it.

2. Interaction with the fans/followers

If you are just new in the business, your Facebook is just growing, it is easy for you to communicate with your fan/followers in one-to one basis. Always interact with your fans, try to explain your service/ product if they have any question about it. Thank them for taking interest in your product.

3. Promotional offer or contest

A very effective way to spread your business name is to offer promotional prices or gifts within your social media networks’ followers. For example, you can offer 50-70% discount coupon for lucky follower. Or, simple quiz game to choose a winner for your product. These will increase popularity of your products among the prospective customers.

4. No Spamming, Please

Posting your promotional content everywhere without relevance will be count as spamming. And Facebook generation does not like spammers. So, while posting about your business, be careful. Post only within your own page or group and in related group. If you can gather a few dedicated fan, they will spread the word, or in this case, ‘spread the post’ outside.

5. Never follow others

Always come up with your own unique ideas for promoting your business. As, there is no copy right law for Facebook content, you may find your unique idea is being copied by other people by the very next day, still it is better. Be a leader, not a follower.

This article is written by Maria Munyeria. She is a tech blogger who works for The Tech Stuff. She is particularly interested in writing stuff about Apple, iPhone, iPad, Google, Smartphones and Tablets in general. If you wish to write for HBB, kindly check this.

6 Exclusive Pinterest Tips for Your Business

Pinterest Business TipsPinterest is currently the toast of the town in the social media world. Though it started off as an experimental online pinboard, Pinterest has grown from strength to strength in the last couple of years. Whether it’s the ability to track a site’s popularity or defining effective B2B strategies, Pinterest has struck a chord with businesses all over the world.

In case, you aren’t aware of how leading brands worldwide are making the most of Pinterest, take a look at some of these pages – Toys R Us, Coca Cola, Target etc. While Pinterest isn’t a one size fits all solution that would work perfectly for businesses of all sizes, you need to try it out for your business before you take a decision for/ against it.

While it’s still early days, there’s no doubt that Pinterest holds the potential to be a game changing social media network for businesses. It has grown at a scorching rate off late – over 4000 percent, and now boasts of 10 million unique visitors. Here are 8 exclusive tips to help businesses ride the Pinterest wave.

1. Highlight your offerings

A picture is worth a thousand words and Pinterest is all about pictures and videos. Pinterest pictures are a great way for a business to showcase their products and services through pictures, thereby leaving a positive impact on the viewers. When you’re ready to launch a new product or service, highlight it via your pinboard to gain traction.

2. Interaction

Every picture tells a story which can’t always be captured via words. Pinterest is fast emerging as an effective customer interaction tool using the visual media. You should encourage other users re-pin your items and proactively seek their feedback.

3. Community

Pinterest offers an innovative approach to community building. On one hand, users re-pin items which they like. On the other, businesses can lay a foundation to build a customer community with initiatives such as sweepstakes contests and promotional giveaways. Pinterest contests provide a simple yet effective mechanism for promoting your brand. Popular services like PublicMonkey can help you to improve your followers base on Pinterest. They use tried and tested methods for attaining high rankings for your brand. They help you to achieve quality followers and repins, so that you can increase your brand rating and provide highest quality services

4.PR (Public Relations)

While it’s no replacement for other classic and modern PR tools, Pinterest provides a unique storytelling approach for public relations. Pinterest images provide a great opportunity for your business to showcases your products and services in your own voice (via pictures) in front of millions of users.

5. Creativity

The best part about Pinterest is that it doesn’t limit your creativity. If you’ve got a great idea for your business, brainstorm it and come up with out of the box pictures and videos and pin these on your Pinterest board.

6. Traffic

Though Pinterest is all about images, it’s been smartly designed to adhere to SEO guidelines. As a business, you can pin your product and add then chose SEO optimized keywords along with adding your website link to gain additional traffic. Therefore, Pinterest passively provides high quality backlinks when a user back link to your products.

This article is written by Roger Collings. He is the Managing Director of RDC Communications Ltd and a telecoms consultant specialising in business VoIP.

5 Things You Can Learn From “Entrepreneur” Ritesh Sarvaiya

Ritesh SarvaiyaToday the Internet is crowded with billions of folks online and more so, the IT Business Space and yet one man set his footprint here and left an indelible imprint on that space for all to see, read and learn.

Mr Ritesh Sarvaiya, Founder & CMD of Rikhav Infotech Private Limited, is a great visionary, with an extremely humble beginning. When he could not make up for in initial funds, he made up with tremendous focus and determination, that enabled him to achieve his dreams and goals, in an incredibly short span of time.

1. Never Hesitate To Start From Small Jobs

While he was still studying in college, Ritesh served with a pharmadistributor and sold glucose bottles to doctors. Later in 2002 immediately after graduation, he was a door to door salesman for the newly launched Sunday Express subscriptions. On every subscription that he sold, he earned Rs 5. He was given a target of selling 20 subscriptions a day. The job he did was tiring however he said that, it only helped him to become more tolerant towards others and their nature. And above all, the satisfaction he got when he received Rs 100 or more after a hard day’s work was priceless.

2. Believe In Your Passion; Don’t Worry About Other Things

Then, his stint at Reliance Infocomm, where he worked as an associate executive in Reliance Handsets made him dream and achieve all that he is today. There, he saw the bigger picture of how a small idea could become huge and create a lot of wealth for the country. He then shifted to Wipro and 2 years there, with a mentor who was tough but caring, taught him all about leadership skills and enabled him to see the potential in every human being. This is where he sensed that if “you have the passion and believe in whatever you do, you can achieve anything in life.” He knew that if he continued to work under somebody, he would be fulfilling their dreams and not his and that’s what got him dreaming big and that has never stopped even today.

3. From a Blueprint to a Big Building

Rikhav InfotechEarly 2006, Rikhav InfoTech was conceptualized as a website development company, with a workforce of just 8, but highly committed young professionals. Over the years, with the abiding support of its clients and associates, along with the growing needs of internet-related services, Rikhav InfoTech now offers comprehensive web-based solutions under one roof.

Rikhav InfoTech today offers complete web-based communication solutions like: Corporate Identity, Web Design & Content, E-commerce and Search Engine Optimization (SEO). It also provides with cutting-edge technology and competitive web strategies that not only enhances your brand but also places you way ahead of competition.

The Internet has gained a tremendous thrust over the last few years in India; businesses have still not made optimum use of this medium and so many still believe that the Internet is an expense. Rikhav InfoTech is working towards convincing such folks that the Internet is an investment, by sharing possibilities online and how it could take their business to the next level. He feels that business’s today have just reached a small portion of its potential and merely scratched the tip of the iceberg. By showing how one can empower their business with the power of the World Wide Web, they’ve helped many businesses to see the bigger picture and explore it to the fullest. In the coming years, Ritesh is confident that they will be one of the few key players in the Industry offering comprehensive Web-solutions under one roof.

Further, their Online Reputation Management solutions include Social Media Optimization which is a huge phenomenon that has swept the Internet space. Today, most players are offering these services separately.

Their outsourcing network has over 900 clients who are reaping the benefits of integrated and cost-effective Web-solutions.

4. Targeting International Audience

His next goal is to capture the International Automotive Niche, and he has already begun this with the launch of Trucking Port. On this website, Truck Dealers can upload their used trucks and take their business across the country, at very reasonable costs; Truck Dealers, who would like to come on Board & park their Trucking Inventory with TruckingPort.com. He now has the vision to expand this to other countries like Australia, UK, and New Zealand.

Like any other entrepreneur even he had road blocks to his progress, with the constitution of any company funds play a very important role and even they had to struggle for over 10 months, but his perseverance finally paid off. Finally, one of their clients Mr. Hitesh Lakhani, who was hugely impressed by their dedication, execution and vision, offered to give wings to their dreams. And they’ve never looked back since then.

Ritesh Sarvaiya says, “it is the satisfaction you get knowing that you are adding tremendous value to businesses worldwide and also creating wealth for your own country. Not to mention creating employment for so many people”.

5. Dominate a field in India

His other aim is to launch the biggest B2B Portal of India, in the coming years, with his visionary domain – www.btobIndia.com which he is confident will be launched very soon. He is also clear that he will continue to expand his horizons in India by providing world-class Web-solutions and create more wealth for our country and grow to a family of 600 people, all working under one roof.

After catering to more than 900 foreign clients through his outsourcing business, they are now aggressively planning to make a positive difference to the online presence of businesses in India.

A person who always set his goals higher, and knows the importance of processes even when they were small, has made life much simpler, seamless and transparent. I would like to wish him my the very best and all due success in all his future endeavors.

Ritesh is a brilliant Entrepreneur, you can get in touch with him through email ritesh@rikhavinfotech.com, he would love to answer your mails & would love to help you if you have any concerns in your start up.