Importance of Social Listening in 2021
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- Social listening helps manage the reputation of your brand
- It helps retain unhappy customers
- You can use it to influence your prospects
- It helps grow your customer base
- You can use social listening data to create more effective social media strategies
- It can help you emerge as an industry leader
A lot of businesses, especially the small and medium scale ones complain that they haven’t benefited from social media despite being active on Facebook, Twitter, and YouTube. Rather, they have received numerous negative comments and backlashes. Well, which business hasn’t?
You don’t need to be afraid of negative social talks. Rather, you must learn how to use those negative talks as an opportunity to emerge as a sincere, responsible, and customer-friendly business. That’s what social listening does!
Your social media strategies are failing because you are busy marketing your business without hearing what your buyers and prospects feel about you. When you stop social media monitoring and start social listening, you will be able to win your customers and impress your prospects.
Let’s look at the importance of social listening in details:
Manage your brand’s reputation
Don’t remain silent when your buyers complain about your products or services on social media. Rather, spend more time interacting with them and less time promoting your business. Reply to the complainants and assure them their issues will be resolved. Apologize and appreciate wherever necessary. Act immediately and address your customers’ problems. When you do this, your buyers will feel heard and valued. Your prospects too will feel more confident in doing business with you. This will improve your brand’s reputation.
Improve customer retention
When you hear their complaints and solve their issues, why would they leave you?
Social listening is important because it helps you identify the positive as well as negative reactions about your brand. You can evaluate them and act accordingly before they decide to quit your services or go all out and spread too much negativity about your brand.
Some social listening tools such as Notifier can help you dig out your brand’s mention even when your buyers haven’t tagged your business. For example; you may not be on Reddit but your buyers may be discussing a lot about you there. Notifier can help you track those discussions and act as soon as possible.
Immediate responses can help cool down even the most annoyed customer. Without social listening, you could miss out on those negative reactions and end up losing those customers and many more.
Influence your prospects
When your prospects will see your dedication towards your customers on social media, they will feel more confident in choosing you over your competitors who seldom listen to their customers.
Wondering what if your prospects don’t know about you?
It’s possible, which is why you need social listening tools such as Notifier. These tools can notify you whenever there is an activity related to the keywords and hashtags relevant to your business. They can search all social media sites whether you are present there or not. You can join those discussions and promote your business or product. You can influence your prospects.
Grow your customer base
By influencing your prospects on social media, you will be able to convert them into customers and grow your customer base. Now, that’s how you can use social media to grow your business and it has nothing to do with posting happy content every day.
Create more effective social media strategies
By listening to your customers, you will be able to understand their needs. You will find out about the latest trends among your buyers. When you stay up-to-date with your customers’ and prospects’ needs, you will be able to create better social media strategies.
Emerge as an industry leader
When you participate in social discussions, buyers and prospects obviously start seeing you as an experienced company that has extensive industry knowledge. They start trusting you and perceiving you as an industry leader.
Now that you have understood the importance of social listening, it’s time for you to start working on it. The best and the easiest way to do this is to start using social listening tools. Notifier is currently offering a free trial. You can sign up for it and see how it can help you track various conversations around you, your competitors, and your industry. Thankfully these tools are pretty easy to use even by people who have the least social media knowledge.
Listen better and stay ahead of your competitors!
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