Is your business failing when it comes to search engine results pages (SERPS)? If you miss the top three results, you miss over two thirds of all traffic. Is that an opportunity that your business can miss out on?
Your business could suffer if you fail to represent yourself in the online world. Selling on the internet requires a different set of skills than selling on the high street. As the digital age develops, the skills it takes to stay ahead online are becoming more and more complex.
Why Worry About Your Online Presence?
Digital selling has become as normal as nipping to the shop for milk. Your customer bases are now equally as likely to shop online as they are to visit your stores. The economic marketplace is at the point where businesses can exist entirely online, using remote workers and warehouses outsourced across the world. Amid all this change, your business needs to stand out from the crowd now forming in the global marketplace. With so many companies fighting to occupy those top spots, improving your business’s online presence is as vital as making sure the shop window looks inviting.
Here are tips on how to do just that.
Tips on Improving Your Business’s Online Presence
If you wish to grow your business online, you need to increase traffic. This is the core of the following suggestions which will develop your online presence.
Develop a Digital Marketing Strategy
Companies that have Digital Marketing Strategies do better than those who do not. Your strategy can be a complete 500-point plan, or it could be something as simple as releasing a weekly blog or uploading products each day. Your strategy acts like the blueprint designed to get you noticed online. It incorporates all the aspects of increasing your ranking in SERPs.
Start by researching your customer persona. Once you know what your client wants, you can cater to those needs. From there, list each digital marketing channel you have available to you.
Focus on the UX
User experience is what makes or breaks a website. For example, if you sell luxury handbags but use the wrong colors on your site, you could end up attracting bargain hunters. Likewise, if you are shopping for a clean white shirt, you don’t want to wade through countless other products which are not what you searched for. Focusing on the User Experience allows you to improve every step of your sales channel, from landing on your page to completing the checkout process.
SEO is Still Relevant
Whether you want to use it or not, all types of SEO are still relevant if you want to rank highly with those search engine bots. This means on-page, off-page, technical, and local SEO. You can do this using a professional website development team, by blogging and guest blogging, and by setting up a useful contact page.
Social Media Marketing
Make sure your digital marketing strategy includes social media engagement on a regular basis. Customers who don’t forget about you are customers which remember you come payday. In 2023, SMM advertising spending will top $268 billion and makes a powerful tool for those who use their socials. Keep your social media running daily for the best results.
Stay Active Online
Mainly, staying active online will help you to broaden your traffic sources. Build links everywhere you can, and you will see your empire grow.