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How To Choose A Startup Name That Reduces Marketing Friction


As you should already know, choosing a name for your startup is going to be a big deal. If you do not get a good name, there is a good chance that it will ruin your business from the beginning. Ultimately, there are many things to consider when attempting to select a good name for your business. One of the most important things to remember that you are going to be marketing your business in the future. Therefore, you need to choose a name that will reduce marketing friction. Within this guide, you’ll learn how to do just that.

How To Choose A Startup Name That Reduces Marketing Friction

Make It Up

First and foremost, you should try making up the name on your own. This will make a big difference in the long run. Making up the name will ensure that it is original and creative. In return, you’re going to have an easier time setting your company apart from the competition. It will be harder to make up a clever name. Nevertheless, it will pay off dividends in the long run. And, it will make marketing your business significantly easier.

Make It Original

Another thing to note is that the name of your startup needs to be original. Can you imagine trying to take a name like Coke Colas? What if you selected a name like Window World only to find out that the name has already been used? This will make it impossible for your business to succeed and it will increase the likelihood that you’re going to be dealing with legal issues. Therefore, it is pertinent to choose an original name. If you do that, you’ll have a much easier time making your business a success.

It Needs to Stick

Ultimately, you’re going to want to choose a name that is going to stick. You need a name that will stick in the minds of your customers. After all, these individuals need to remember the name of your business. If they do not, your startup is going to fail from the beginning. If you’re able to choose a catchy name that cannot be forgotten, you’ll have a much easier time finding success marketing that business. Take your time, consider all of your options, and make sure that the name you choose is going to stick in the customer’s head.

Easy To Share

Another thing to note is that you want others to share your business too. If you choose a name that is difficult to pronounce, you’re going to have big trouble. You should use something similar to Sbobet88. This is something short, easy to pronounce, and convenient to share. This will increase the likelihood that your customers are going to share your business and that will equate to more revenue.


At the end of the day, choosing a name for your startup can be a daunting task. Take your time and try to rely on the factors mentioned above. As long as you do that, you’ll have a much easier time finding a name that is effective and successful for your business.


Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

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