GetResponse Vs MailChimp – Which Is The Best?

With almost every second person on earth going online today, the web is an open field for some great opportunities ever. The internet is a place where you will literally find everything including information, entertainment, social networking and what not.

Offline businesses are in a fight to make their own presence strong online and all this calls for some of the most innovative marketing methods like email marketing.

There are hundreds if not thousands of tools out there that you can use to do some marketing by reaching out to your audience’s mailboxes. But only some of them are really good to use and provide a lot of options too.

In this post we will be taking a look at both GetResponse as well as MailChimp and we will also compare them both and see how both of them compare with each other. So, without any further ado, let’s get to it.

GetResponse Vs MailChimp – What Can You Do With This?

As I mentioned above, both GetResponse and MailChimp are email marketing tools that you can use to reach out to your email list via email and send them customized mails about offers, newsletters etc.

Here is a list of features that you get with GetResponse & MailChimp:

• Import and create mailing lists via web forms where the audience will fill up their email information.
• Design and customize newsletter templates and these templates can contain photos, custom graphics, branding images.
• You can create automated responses to your email list subscribers using the autoresponder feature.
• Analyze how the mailing list is working out for you; check engagement of users, check CTR, views, unsubs and everything.

MailChimp Features List

Let us take a look at the feature list of both the brands one by one and later on we will see which one dominates the comparison and which one you should actually go for.

Use an app to send newsletters

You can use an app to send or drip email newsletters via MailChimp on the go so you don’t really need a web browser on a laptop or a desktop all the time as the app will help you.

Subscriber Profiles

MailChimp will help you in creating the profile of each and every subscriber in your list and then you can check how a specific subscriber views and interacts with your email newsletters and campaigns.

Pre-made newsletter templates

You can choose from multiple pre-made templates that MailChimp has to offer and choose the one that is suitable for your campaign. They also have a drag and drop template designer so that would be helpful too.

Analytics for email campaigns

MailChimp will provide analytics for your email campaigns and then you can analyze the reactions of your audience and make appropriate decisions in further campaigns.

iOS & Android apps for MailChimp

MailChimp and apps for both Android as well as iOS platforms which are two of the most used mobile operating systems and hence you can use these apps for various purposes while you are on the go.

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GetResponse Features List

Moving over to GetResponse, let’s see how this compares to MailChimp in features.

Professional and customizable templates

To be honest, I find the templates that GetResponse provides much more professional and better when compared to what MailChimp has to offer. You also have the option of customizing these newsletter campaigns templates with your own graphics, branding images and what not. Let your imagination run and design the perfect template with GetResponse.

Responsive email newsletter templates

As per many reports, the usage of mobile is growing exponentially overtime and to be honest this will only grow in numbers. Since most of the emails will be opened on mobiles, it is important that they open in a proper format and they change their formats as per the device.

Responsive means that the templates will be adapted to mobile or tablet’s screen resolution as they are opened on mobiles. This results in better response. MailChimp falls short on this as their autoresponder isn’t properly optimized for mobile devices and hence you will be losing many opportunities for conversion with users who are on the go.

Strong knowledge base for new email marketers

If you are new in the field of email marketing, then you can choose to learn from GetResponse’s knowledgebase which is a great collection of some tutorials about how the email marketing with GetResponse works.

Live Support for your help

GetResponse also provides better support to their users when they need help and their live support is actually fast enough to solve your queries as soon as possible. So, when you compare it with MailChimp this is one more thing that GetResponse dominates it on as support is one of the most crucial features of a service.

Newbie friendly interface

When it comes to ease of use and efficiency, the user interface of a service plays a very important part. GetResponse has a great looking interface that you’ll definitely like and it will be very intuitive if you are using an email marketing tool for the first time and we actually found it much more intuitive as compare to MailChimp.

GetResponse vs MailChimp – Pricing battle!

Well, when it comes to pricing MailChimp seems to be the winner because they also provide a free plan in which the users can up to 12,000 emails to 2000 subscribers. But when we compare the price we pay to the value we get, GetResponse seems like a better option and we will tell you why.

• GetResponse has better template designer and the templates you design will be 100% responsive so you won’t be missing out on churning profit out of your mobile users as well.
• You get much better support as compared to MailChimp as GetResponse has a live support option and this makes it easy for you to get your queries and problems solved from professionals as soon as possible as time is everything when it comes to online marketing.
• Getting deeper, the $25 plan from MailChimp can only serve about 1501-2000 subscribers and when you compare it to the $25 plan of GetResponse you will find out that you can manage as much as 2500 subscribers there so in the end it is a better deal.

Verdict

Both GetResponse as well as MailChimp are some great tools for email marketing but as per my usage and experience with both the services, GetResponse clearly steals the show with its better pricing, better interface, better support, better template designer and various other things which also includes the amazing knowledge base that GetResponse has to offer.

We personally used both GetResponse and MailChimp, but most of the time, we usually use GetResponse because of the features we mentioned above. With good support and better features, I would love to continue using this further.

What do you think? Let us know in the comments section below!