Creating a website takes time, effort and money, so you want to make sure that you get it right. One of the main aims of creating a website is to attract and engage visitors. To do this, you have to ensure that you provide a high-quality user experience.
The aim of this article is to look at some of the elements of web pages that have a direct effect on user experience. Hopefully, you should find the information useful when attempting to optimize your web presence.
The value of content
One of the main things you should remember about content is that it should be succinct. You should never overcrowd a web page. If you want to provide additional information you may want to think about creating magazines or catalogs that you can host on your site. If you want to learn more about this, check out flipbook – flipbook software free on flipbook.org. It’s a simple and effective process.
You also need to make sure that your content is of high quality. People are not going to be attracted to your site, and remain engaged if you produce content that is simply stuffed with a lot of keywords. They need to learn something from what you have to say. When you are concentrating on the quality of your content, do not forget about grammar and spelling. Neglecting either of these can lead to you appearing unprofessional.
Why continuity of brand is important
You need users to be able to associate with your brand. This way they are more likely to continue engaging with you, and they can also spread the word. This is why it’s important that your brand is depicted in a consistent manner across your web presence; including social media sites.
Make navigation straightforward
Not being able to make their way around your site with ease is a sure fire way of making users go elsewhere. You need to make sure that your menus are well thought out, and that internal links are placed appropriately. You also need to think about the appropriate use of calls to action.
Why mobile optimisation is vital
More people use a mobile device to browse the Web than using a desktop. This is why it’s so important that your website is optimized for mobile user experience. Here are some of the points that you need to consider.
- Use an appropriate text type so that zooming is not necessary.
- Think about using HTML5 rather than Flash.
- Make links easily selectable by touch.
- Make sure load times are optimized at around three seconds.
If you do not spend time concentrating on your mobile web presence, you are going to lose out on potential customers.
We have shown you some of the elements that can have an adverse effect on user experience if they are not done correctly. It’s important to note that these elements can also have a major impact on your SEO. Thinking about users can help you secure higher search engine rankings at the same time.
