As of 2018, there are almost 3.3 million applications in the Google Play Store and more than 3 million apps in the App Store. These numbers are rapidly increasing day by day. So if you are also going to launch an app and thinking that users will magically migrate to your app then you need to think again about this. Competition is certainly fierce these days; it’s the reason that we highly recommend you to have an app user acquisition strategy prior to the launch.
Website
You would need a website for your online presence for your application. Why? Because people believe that an app that has an online presence is the real deal. Also, users who wish to know if you are truly invested in it as a business can get it by visiting your web portal.
For big brands, it is necessary that your app is prominent features on your website. It should have a good presence throughout your site wherever it makes sense to. It shouldn’t be like an afterthought or minor logo of your application on the footer of the site. For developing apps you can check out San Antonio App Development and get kickstarted asap.
Strong Social Media Presence
Social Media plays a vital role in making people aware of your product and begins engagement for the same; also it’s a great platform to stay connected with your potential customers and convert them into sales.
There are two ways to market your application on social networking website – one by the Organic way and second by paid ads.
Organic: It form of promotion comes with simple steps of having a social media presence, for instance, you can create a page on Facebook, Twitter, Instagram, and Pinterest. After creating an account on the social networking websites, you would need to regularly post something interesting and engaging related to your application. And then gradually you connect to a meaningful audience which helps in marketing your app.
Paid Marketing: It is the second form of social media marketing. In this form, you’re asked to create meaningful, useful, unique and attractive ads on the social media platforms such as Facebook, Instagram, and Twitter. For this, you would need to create a tempting headline with an amazing creative picture or video to share about your app along with a description and call to action (CTA) button. On the CTA button, you can ask your audience to “Install” the app or “Download” the app or ask them to visit your website to know more about it. For this purpose, you to pay some money to social sites on which you wish to run your ads. Also putting a bit of money on app promotion will certainly boost your discoverability and will get you an immense of people flocking to your app. Facebook and Instagram are listed as top social mediums for effective advertising platforms for mobile apps.
Effective Public Relations
Media and influencer mentions are a long way to go for creating buzz around your app and also create credibility for the same. However, there are several ways to go about that by considering the below mention points:
- Press release.
- Invite local media and tech industry at your launch party.
- Publish interviews with some local and tech newspapers.
- Guest blogging.
App Store Optimization (ASO)
It is the SEO (search engine optimization) of mobile app world. How to accomplish a strong ASO? Follow the following steps for the same.
- Write a unique app name.
- Include relevant keywords related to your app but avoid keyword stuffing.
- Clearly articulated description increase your app’s value in the market also does frequent updates in the same.
- Try to have 2-3 feature screenshots or a video tutorial about your application.
- Make sure you receive positive ratings.
Launch Search Ads
Apple recently introduced ‘Search Ads’ for mobile apps. The payment for the search ad is done within the App store. It allows you to bid for a relevant keyword so that your targeted audience reaches you quickly.
Celebrity endorsements
A Bollywood star SRK was seen promoting a mobile app called Byjus so you can understand how the celebrity endorsement markets your app to the world. You can also approach celebrities for the same.
Buzzworthy
Since the competition is very high in the market, it’s the need of the hour that you invest in gaining application users. And for this, you should capitalize on a mobile marketing platform that allows you to have essential insights to occupy and retain your users.
Conclusion
This world has numerous ways to market your app. So don’t hesitate to try the above-mentioned tips. Before marketing your app, make sure you know the target audience and only then your craft your ads.
