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Bridging the Gap Between Online Businesses and Retail Establishments


Running a brick and mortar store and an online store comes with a variety of different challenges. In fact, in order for an individual or organization to compete in a highly demanding global market, it is important that they have the skills and expertise to create highly profitable marketing campaigns. This is especially the case if you are a business owner who is looking to promote your online retail store in a physical location. Having said this, if you are planning on maximizing your marketing campaigns and their results, you should devise a plan that will not only accommodate the loyal customers in person, but also take advantage of the technology that is geared toward an online consumer base too. To be effective in both areas, here are some things that you need to be familiar with.

Bridging The Gap Between Online Businesses And Retail Establishments

1. Promotional Events for Physical Retail Stores Can Help to Grow the Business

When a business owner is preparing to market their products and services in a retail store, they may sponsor a tent advertising event that has been marketed online prior to the date a specific sales. Similar to many retail stores that sell their items online, they may give the consumer the same price to get them in at their locations to buy more. In some cases, the events that they sponsor may be customers who have been loyal to their brand for more than two years, especially if they want to offer lower prices during a certain time to reward them for supporting their company. These events can be sponsored annually or semi-annually based on the preferences of companies like well-known brands.

2. Utilize Canopy Events to Promote New Technical Products in Your Local Retail Establishments

In addition to sponsoring events that reward loyal customers in stores, the company can also benefit from marketing events that make use of a great looking canopy that you can find at Ins’TenT.  At Ins’TenT, you will be able to find canopies, specialty tents, pop-up tents, indoor displays, outdoor displays, and so much more for your event.  

Canopy events are some of the more favorites for many brands today and this is especially the case when new products are being introduced to a target audience that has been selected. By promoting a canopy event to the local a specific city and its surrounding areas, consumers can try technical products in person and can also share their experiences with others. To get people to travel from their city and from far away, the promotion that they offer can go both to those locally first and then to consumers online. Hence, based on information that researchers in the industry are finding, these campaigns work a lot better when the offers for the new products are consistent online and in physical brick mortar establishments. This is one of the biggest and most commonly known way to bridge the gap between retail stores and the company’s online sites.

3. Online Email Listing — Great for Using the Same Marketing Campaign for Retail and Online Businesses

Identifying the right target audience is one of the first things that a marketing team must do before they launch their campaigns. Thankfully, there are many different ways to communicate to these audiences and online companies are usually using the ones that are the most effective. In fact, even though email marketing has been around a long time, it is not outdated but still very effective. This is especially the case when the target audience has been identified and these consumers can be notified whenever a new product has been launched or a sale is being sponsored on a specific date and time.

4. To Increase Your Number of Customers, Utilize Online Marketing Tools Like Instagram

Taking advantage of Instagram is a good idea for a number of different reasons today. Therefore, when a marketing team creates their campaigns, they can utilize an automated process to build up their brand. This is because Instagram has a wide range of benefits, including the following:

– Gives the marketing team the capability to drive lots of new fans to the website

– Promotes brand awareness to new audiences

– Increases the consumer’s engagement rate and loyalty

– Maintaining a marketing scheme that works

– Maintains a constant flow of activity with an engaged audience

– Online marketing tool that saves the company money on deploying an effective ad campaign for the company


Ram Kumar blogs at DeviceBowl. He is a graduate in Computer Science and Engineering. Addicted to Blogging and Coding.

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