It’s no secret that a large number of web users do their searching and website viewing from mobile phones and devices today. The number of mobile web users is growing every day, and of course, you want your website to reach those users.
In order to reach this lucrative market, your website needs to be designed for mobile use and it needs to be reachable through mobile searches. The requirements for mobile sites and searches are much different than the requirements for regular websites and web searches. Here, we’re going to get you started off on the right foot by guiding you through some of the best ways to promote your website in mobile.
Understand Your Audience
The first thing you need to do before you dive into design and marketing strategies is to understand the average mobile web user. Mobile web users expect an experience that is entirely different from what they get on a standard website. Usually, they’re just looking for some specific information, like maps, directions and phone numbers. They don’t want to read lengthy pieces of information, like staff bios or company history, and they aren’t interested in downloads or PDFs.
Mobile users are also into creative and innovative marketing strategies. One of the most modern and effective ways to get your mobile site recognized is through the use of QR codes, which you can plant anywhere to get mobile users instant access to your site.
Search Engine Optimization
Many mobile users reach websites through search engines. Google is the most popular search engine for mobile users, which shouldn’t come as a surprise as it’s the most popular search engine in the world. However, even Google searches on mobile differ from searches on standard PCs.
When a mobile user uses Google to search for something, they use shorter keywords or key phrases than they would if they were on a computer. Search queries from mobile devices can often be just one or two words. The keywords aren’t the only things that get shortened for mobile searches. The top 10 results that you’re used to aiming for on PC is shortened to the top 3 or 4 on mobile. These are very important pieces of information to remember when you’re going through your mobile SEO strategies.
Another thing you need to keep in mind for mobile SEO optimization is that searches are usually limited to local information and current data. The most common things that people search for from mobile devices are information about local establishments and current information about topics like sports, weather and financial information. When you’re creating keywords and content for mobile optimization, these are important things to keep in mind.
Get Help Expanding Your Content
There are some great monetization platforms available today. These platforms are run by experts who are in the business to help you get your website recognized throughout the mobile community. You can use a monetization platform to earn money by expanding and enriching your content through relevant apps that will help you reach a wider base of mobile users.
I think understanding the audience is rightly topped your list. It is the most important thing. Agree.