8 Tips For Improving Your Email Marketing

Your email marketing campaign success is often based on a lot of complex factors. But a lot of these issues can be strategically managed so that you ensure an optimized response from your list. In this post I have written 8 tips that’ll help you improving your email marketing.

So, following are the things you should take care when developing your next email campaign:

1. Your email marketing software

Email Marketing TipsThe most important thing before starting any email marketing campaign is it select a trusted email marketing software. There are hundreds of email marketing software out there to choose from. I personally use GetResponse for my email marketing campaigns because of the pool of features it provides. You can choose whichever software you like but just keep in mind that it is affordable and has high delivery rate.

2. Your list.

One of the most important aspect after selecting an email marketing software is your list which is directly correlated to the success of your email marketing. Are your subscribers fresh? Have they agreed to be marketed from you? Have they shown an interest in products or services similar to your own? Make sure that your list is willing to hear from you.

3. Your subject line.

Getting any user to open your email is paramount in any email marketing campaign. The best way to determine the subject line that works best is to do A/B testing. A good way to do this is by breaking your list into three random yet equal groups and sending emails to them with different subject lines. Measure the response to each group and see what’s working. Then use the best one in consideration and in the follow up emails, try to copy the pattern.

4. Your sender information.

What info appears on the sender line of your email? Will your prospects recognize it? Do you use a brand name or a your personal name? Do they want to hear from you or your brand? A lot of times, emails get lost in the inbox without ever being opened due to an indiscernible sender name. Your sender name should be familiar to your list and always remember to use the same name throughout your campaign.

5. Track your results.

Tracking allows you to determine the statistics of your sent emails including who opened your email and who clicked on a link or multiple links within your email or even how many of them went unopened. By determining what worked and what didn’’t, you can replicate success on your future emails. As described above, tracking is mainly important when testing subject lines, embedded links, and other direct response vehicles. For tracking it is important to choose an email marketing software that provides you complete control over the analytics of your emails.

6. Make sure your unsubscribe method is in place and working.

The CAN-SPAM act of 2003 requires that all the emails in any email marketing campaign must contain clear directions on how to unsubscribe from subsequent mailings. Provide an unsubscribe mechanism that allows subscribers an easy way to opt-out from receiving further emails from you or your business. And by the way if your recipients don’t want to hear from you, why waste your time sending them emails or keeping them on your list unnecessarily. Most of the email software providers today automatically add the unsubscribe option under the emails so you don’t need to worry about it.

7. You’ve used alt tags in each image

If you send HTML emails I must warn you that most of the people will not click on “Show Images” to enable viewing of images. So it is best to use ‘alt’ tags to your images if you are sending HTML emails. Almost every email client now a days disables images automatically. So, having alt tags in place will allow your readers to identify the images and there will be no loss of information.

8. Test, Test, Test!

Finally, the key to success in any email marketing campaign is to test, test, test! After each email marketing campaign, measure your opens, click-throughs, and purchases. Carefully analyze the data and document the specific dates, time, list, subject lines, and content used that produced you maximum results. Then each time you create a new email campaign refer back to the data collected and manage it accordingly.

Emails doesn’t have to be a complex form of marketing. There are a lot of best practices you can follow and some simple rules that ensure effective delivery, open rate and conversion. Just follow these simple rules presented in this article and you’’ll not only be able to deliver effective email campaign, but you’’ll also discover a consistent method for generation revenue for your business.

How To Make A Mobile Version Of Your Blog For FREE

With the number of people online, using mobile phones is increasing day by day it has become very important to have a mobile version of your own blog. After writing the post on mobile marketing on my blog I realized that there are a lot of bloggers out there who don’t know to set up a mobile version of their blogs so I decided to write this post.

But before I jump into the step-by-step guide let me walk you through why it is important to have a mobile version of your blog.

You may already have seen that mega websites like Facebook, Google and other big blogs like Huffington Post, How-To-Geek, Famous Bloggers etc have mobile version of their website. Its because of the fact that more people hang around with their mobile and use it for browsing the Internet and finding stuff now a days like never before.

These big brands know the value of having mobile version of their website and so should you. Today with more people using mobile than internet (according to a study) you need to have a mobile version of your blog so that if the visitors somehow stumble on your website using their mobile phone, your blog looks clean and loads up fast.

There are a lot of disadvantages of a desktop based websites/blog when loaded using a mobile phone. Some of them are:

  • Large Page Sizes – As the desktop version of a website/blog contains a lot of stuff, the page size is very large especially when we talk about loading them up in a mobile browser.
  • More Page Load Time – Large sized WebPages need more time to load and as the speed of internet on mobile phones is limited, the load time can piss off your visitors.
  • More content – In the desktop version of your website you have all sorts of different components such as sidebar, footer, fancy css and java scripts etc. These cause distraction when browsing your blog using a mobile browser as the size of the screen is very small.

So it’s best to have a mobile version of your blog so that your visitors will feel more comfortable browsing through and read your content. After all helping visitors solve their problem is the only thing that is going to make them stick with you. Isn’t it?

So let me process to the step-by-step guide.

Step-By-Step Guide To Create A Mobile Version Of Your Blog In WordPress For FREE

If you have finally made up your mind that you need a mobile version of your WordPress blog follow these instructions and by the end of this post you’d have made your own mobile version blog.

1. Go to Plugins > Add Plugins from your WordPress backend and search for WordPress Mobile Pack. This plugin automatically detects when a user is trying to access your blog using a mobile phone and redirects to the optimized mobile version of your blog.

Step 1

2. From the list of results install WordPress Mobile Pack and click Activate button to install the plugin that comes on the next page.

Step 2

3. After installing the plugin, go to Appearance. You’ll see three new tabs there Mobile Theme, Mobile Widget and Mobile Switcher. These are used to configure how your mobile website looks. First go to Mobile Themes. In this page you have all the necessary options to make changes to you mobile blog. Keep in mind to make the following changes to the setting for best results.

Step 3

4. Now get your mobile phone and try to open your website from its browser. You’ll see the difference. All the fluff is gone and only pure content is left.

5. There are two more options that this plugin provides: Mobile Widget – which is used for enable  widget and Mobile Swithcer – which is used for selecting a theme. I don’t recommend enabling the sidebar widgets as it creates hindrance and does not look good.

6. The website looks raw when you first install it with just text in it. You can change the theme using the Mobile Switcher. There are four themes to choose from. Choose the one that suits your blog the most.

This way you can convert your desktop based blog in to a mobile version blog. If you are an advanced user and know about HTML and CSS then you can go to Themes > Editor and customize the theme as per your requirement. This gives you the power to add your blog’s logo, alter font sizes and color of the mobile version blog.

So after installing the plugin and tweaking up the source files a bit, here how my blog now looks like on a mobile browser:

Before-after