Blogger over WordPress? Are you serious? This could be your initial reaction once you read the title of this article. But yes, I am serious and I can show you some valid reasons why you should build a blog with Blogger rather than in WordPress.
Okay, let me clarify first that I am not saying that Blogger is totally better than WordPress because both platforms have its advantages and disadvantages. Since most people prefer the self-hosted WordPress platform because of its flexibility and security, it is better to understand first the important advantages of Blogger over WordPress that could help change your perspectives over the blogspot platform.
Let me first start the most common criticism that Blogger gets from the public – security. Yes, there are many blogspot blogs that are already defunct because the Blogger team deleted their accounts. The reason is spamming. One of the biggest case is Allan Liew’s moneymakerinfo.blogspot.com. Although this blog is still active, it was already taken out in Google’s index since last year. To those who are not familiar with this particular blog, it was the number 1 ranking site in the most competitive keyword in the online business industry – “make money online“.
There are thousands of blogspot blogs that are suspended and this highly discourages people to sign up with Blogger. Spamming is a very big issue in the Internet and Blogger is one of the strictest program when it comes to this matter. Since Blogger is a part of Google universe, it is just appropriate to make all their products of high standards all the time. In my opinion, there is nothing wrong in keeping your own backyard clean and less waste (spam).
So let me give you the top reasons why you should prefer Blogger over WordPress.
Search Engine Optimization
If you ask 10 people about which blog platform performs better with regards to SEO, 9 out of 10 people would say WordPress. While this is true, Blogger is not really in a big disadvantage. First, Google does not rely heavily in meta tags and keywords anymore. Second, Google owns Blogger which makes it more easy to distinguish which side you should support. Will Google leave their Blogger program to be dumped by WordPress forever? Of course not, there will be more changes in the future especially if you are within Google’s backyard.
For your information, there are a lot of blogspot sites that tops in Google for various keywords. This includes my own blogspot blog (a health niche) and of course Allan Liew’s previous ranking which were discussed earlier. So if you run a Blogger blog, never be concerned about SEO because you are in good hands.
Free To Use
Blogger is 100% free. Most Internet marketers suggests that you should start blogging with blogspot to familiarize yourself to various aspects like posting, widgets, applications, elements, feeds and many others. Once you learned a lot, you can switch to WordPress anytime through WordPress Import feature.
If you think this way, you will not realize the importance of Blogger as a platform and it will just remain a training ground on your perspectives. As a free platform, Blogger is totally easy to use to all novice and first-time users. But unlike self-hosted WordPress, it highly requires technical knowledge with regards to hosting, servers and other tools, not to mention the expenditures that you will spend for each set-up.
Both Blogger and WordPress allows its user to insert monetization programs to earn money with their blogs. While WordPress have much more flexibility when it comes to advertising space, some Blogger themes are not lacking behind. Blogger templates are customizable where you can insert every ad sizes available. So when it comes to ad space, Blogger is not in a disadvantage.
You can use Pay-per-click (PPC) programs (Adsense, Kontera, etc) and direct advertising to your blogspot blog. Adsense can even inserted straight from your Blogger elements for easy configuration. You can also insert some Blogger hacks to publish ads within individual posts, just like WordPress. With Blogger, you can definitely make money online!
Based on these benefits, why choose WordPress if there is no such big difference? The only thing that you should care about is to abide all the rules and guidelines of Blogger to avoid deletion of your blog. Aside from that, Blogger can challenge WordPress in every department.
So if your blog is in Blogger, I suggest that you support your platform all the way and promote it the way Internet marketers do. After all, blogging is all about sharing valuable content and building a community. So choose Blogger enjoy your blog to the fullest!