Text Ads or Visual Ads? Which is Better for Social Media Marketing?

Advertising Social MediaAdvertising through Social Media Marketing networks had given new scope to the advertisers to popularize their products and services among the regular visitors of these networks. There never had been a point of debate in the initial days of popularity of Internet among the users to opt from text ads and visual ads on a social marketing network. But with the popularity of internet all over the world people had started differentiating in both the concepts due to their different features. Almost all the businesses are running smoothly online, thanks to the best webinar platforms available out there. Most of the entrepreneurs investing in online advertising are now considering the effectiveness of both the mediums of advertisement on social media marketing networks. You can find a number of advertisement packages on the websites for PPC campaigns, SEO services, Text Ads and link building assistance to choose from for your business. Before deciding for the prominence of any advertising method one should know about visual ads and text ads along with their advantages.

Visual Advertisements

Visual ads were earlier considered as the best marketing tool that can be used to popularize your Online Business or website. The main reason of their prominence was that they can be widely viewed due to their multicolored and noticeable appearance on internet, similar to TV ads that were popular previously, than any other medium of online advertisement. In this way advertiser supposed to become successful in attracting the attention of the visitors to their website or ads. Billions of dollars were lost to make the concept successful but individually these ads did not prove to be that much effective and the visual advertisers were compelled to revaluate the concept of advertising, especially through visual ads, on internet.

Advantages to use visual ads:

  • Visual ads provide branding to your business by popularizing your logo and your name on internet. The attractive visual ads usually entice people to visit social media marketing sites.
  • Visual ads provide visibility to your product or services so that viewer can get their overview.
  • Visual ads convey more information about your business and products or services elaborately and visual ads can do it much perfectly.
  • Visual ads are usually tempting for the viewers to click on curiously.
  • These ads on social networking and marketing sites can be viewed by their visitors.
  • The only constraint with visual ads is that they contain only one ad in one unit.

Text Advertisements

Text ads on social media marketing networks had started to become popular along with visual ads on internet as they are a kind of visual ads on other’s website which provide a link to the visitors to reach your network. Text ads need some surety to be downloaded on some social media marketing network to be popular among their visitors.

Advantages of Text ads on social media marketing networks

  • Text ads are more prominently accepted by social media marketing sites.
  • Cost of text ads is much lower than visual ads. Visual ads cost more due to the artistic excellence needed in creating them.
  • Text ads are simple to be created and executed.
  • The ease to create text ads allow you to present them in different variations and as they do not need any graphic designer to create they can be easily rotated.
  • Text ads can present more than one ads in one ad unit to make it more affordable.
  • The chances of clicking these ads can be increased by displaying them in different colors along with your text posts.
  • You can display more related topics in the text ads alongwith your text post.

Choosing between visual ads and text ads

Though both the concepts of advertising on social media marketing sites are found effective to attract the visitors to the advertiser’s sites but both of them provide different facilities to the advertisers. And to choose out of these two depends upon the effectiveness of your advertising campaign on the prospective consumers as you are spending a handsome amount on this campaign to make your business successful. Now to decide that which style of advertising on social media marketing will suit you you will have to consider the nature of your product.

If your product is a kind of service or commodity like insurance, financial service etc., then text ads on social media marketing network can be beneficial for you. But if your product whose style and appearance makes effect on the demand of the customers like electronics, apparels, decorative pieces, furniture and several other things, then visual ads must be your choice to make your purpose achieved. Though these guidelines to make your choice true to some extent but they are not hundred percent functional all the times. Sometimes it becomes difficult to put a product into either of the category and sometimes products without any visual ads succeeds in receiving heavy traffic of viewers than with visual ads. Though these guidelines must be followed while starting your advertising campaign but if you are doubtful in this respect then you can consult the experts in this field. You can easily switch over from one style of online advertising through social media marketing sites to the other for your satisfaction.

New concept of contextual ads

On the other hand several networks like Google Adsense etc., had successfully launched the concept of contextual ads which presents a blend of text ads along with visual ads to attract the prospective customers more effectively than either of the two. In this style of advertising both the previously used style got equal prominence in the field of online advertising on social media marketing networks. This new concept has proved that neither of the two, visual ads and text ads, is inferior to other. Both have their own prominence in making a product popular among the customers. As colorful visual ads are able to attract the customers through their visual beauty, text ads attract the customers by providing them complete information about the product and both of them are equally important to attract the customer to your website.

Thus, to decide which is better for social media marketing, text ads or visual ads, you should take the help of your own reasoning.

How Social Media Can Help In Boosting Your Business Through Advertising

Social Media AdvertisingIt is usually said that advertising through Social Media network is like magic elixir, silver bullet or a thing which was long awaited by the advertisement world for the business community for the growth of their business. In fact the existence of newspaper, radio or TV ads has been denied with the emergence of social media advertising as nothing is required to be printed or posted to anywhere to boost up an advertisement campaign for any product or services. You need not have to struggle with a media representative to minimize his charges for your advertisement campaign. Your message, on the other hand, reaches entire world through social media advertising free of cost.

You can use social media marketing vehicles including Twitter, LinkedIn, YouTube, MySpace, FaceBook etc. free of cost to spread your message about your products and services all over the world. You will have to pay only to the experts who will create and maintain an effective advertisement for your business. Though social media adverting is used widely to popularize your business even then one must know what it can or can not do for you.

Positive effects of social media advertising

  • These advertisements are capable of establishing your business in a trusted manner. These social networking sites are trusted by the visitors and the things advertised through these sites also receive that trust in succession. The information about the products and services you want to sell are provided on these websites, without any clear cut appeal to buy them, which will naturally make an impact on visitors and the trust on the products increases.
  • Social Media act as a channel between you and your customers to communicate with each other about the pros and cons of your product or services to make them satisfied for their queries.
  • These media services provide thorough information about your business and products to your potential customers through their blogs, online discussions and videos. They allow the visitors to those sites to dig out the queries regarding those products to be satisfied about their quality and performance.
  • These media options allow more exposure to your business through Internet Marketing as your products are made more visible and easily searched out on these sites. Search engines too are now allowing much preference to social media networks which permit you to make your search results faster and improved.
  • They allow you to approach your young consumers along with the grown ups, preferably those who are not bound to any brand-name. Young and prospective customers are essential for any business to make its future safe.
  • The social media sites work as Public Relation media for your business and your prospective customers as they provide chance to share your views on the product, let it be good or bad. Your communication can be heard by others to know the product in better terms and the same will increase your customer base at large.
  • Social media advertising is serving equally to the small as well as medium business owner by giving them higher opportunities to be successful. These social media networks allow you to contact your customers directly through their platform and share your ideas to make your business rise higher by following the suggestions of their customers. Thus you can know your customers and their feeling about your products which will help you to improve your business and get success.
  • Social media advertising also helps in making good marketing strategies as they connect you to the particular online communities through their blogs. You will have to make plans for online advertising through social media networks to reach your targeted clients by using these sites properly.
  • Social media networks are usually accessed by more than two third population of the world who use Internet in their daily routine. This huge number of people is the real force of social media advertising who will participate in making your business popular and establish very soon. It will help in building new networks and business relationships along with strengthening the existing relations to boost your business to new heights. You will be able to contact with like-minded people having similar interests to make it easy to communicate with them using your products suitable to them. Thus you can increase your business much more than your expectations.
  • One more positive point favoring social media advertising is its cost effectiveness. You have to spend for only once for design and develop your advertisement for social media networks. Then it is going to grab the attention of millions of people all over the world within no time. You are not going to spend funds very frequently to popularize your business among the users of your products, even if you are a small business owner and have limited budget for advertisement of your products.

Though social media advertising is playing great role in boosting any business but still there are some negative points for that. Still this media of advertising is new for most of the internet users as they are familiar to read newspapers, watch televisions. They recognize TV and newspaper ads more than the ads displayed by social networking sites.

Moreover internet is used by the elders for a limited time as compared to the time spent on reading newspapers and watching television so their priority can not be change abruptly. Their recognition to the social networking sites will take time and similarly social media advertising will take time to be popular amongst them.

But the benefits of using social media advertising, as discussed above, are far more than the traditional advertising which make it popular for boosting any business due to increase in the number of internet users in the world. Social media networks are becoming more and more popular among the internet users of every age group.

Thus, social media advertising can help in boosting your business easily and effectively as the number of users of these sites is increasing day by day.