Outsourcing Your Social Media Efforts – 3 Reasons Why It’s A Bad Idea

If you make it a habit to keep up with the latest internet marketing trends, then you know how powerful social media has become for businesses. Long gone are the days when websites like Twitter and Facebook were used only to reconnect with old friends. Now, both of these websites are major marketing tools.

And while business owners are outsourcing more and more tasks – like SEO, content creation, and web design – smart entrepreneurs are doing all of their social media work themselves.

Social Media Efforts

In fact, outsourcing your social media work is a downright bad idea.  Here’s why:

1. Your fans and followers want to talk to you

Why are people signing up to be your fan on Facebook, or making an effort to follow you on Twitter?  Because they want to hear what you have to say! Having a “like” page on your site allows you to get people to begin that conversation – these are people who want to hear from you. Some eCommerce products, for example X-Cart Gold, allow you to automatically add a “like” to all your product pages.

Anyone can log onto your website and see your formal sales pitch.  But, people go the extra mile to follow you on social media sites because they want to hear your thoughts – not some mouthpiece that’s pretending to be you. By outsourcing your social media, you’re conning your followers. They think they’re hearing right from you, when, in reality, you have nothing do with it.  And, eventually, people will see right through it.

2. Gives chance to establish personal relationships with target audience

Instead of guessing what people think of your latest product, or wondering how people responded to your latest launch, you can use social media sites to ask them yourself!

When you’re involved in social media, you can talk directly to your target audience.  In fact, the best social media strategies encourage followers and fans to share their thoughts and opinions. That way, you know exactly what your target audience thinks of you – and what they expect from you.

If you outsource your social media work, you’ll never get to establish these relationships, and you will miss out on a great opportunity to talk directly to your target audience.

3. Outsourcing takes all of the personality out of it

Social media sites are designed to be relaxing and laid-back. If you outsource your social media efforts, you may very well wind up with formalized sales pitches, instead of interesting shares. 

Even if you instruct your outsourcing team to make your social media pages “fun”, it’s still not the same as injecting your personality into it – and your pages won’t look as genuine.

This article is written by Kirsty LaVier. She is the editor for Shopping Cart Reviews, the leading shopping cart information website.