Author: Jaydip Parikh

The last two decades have seen tremendous upsurge in internet technology. Internet has taken the entire business world by storm with its widespread reach, speed and sophistication. Technology is at the heart of internet as people can’t access it without technology.

Grow and Maintain Digital Assets

IMAGE SOURCE: JASON HOWIE / FLICKR

Today, internet is available in the nook and corner of the world with the help of computers, laptops, smartphones, tablets and more. Access to any data is just a click-away or a finger-tip away. Add to this, cloud computing has facilitated this transformation in a big way. Cloud computing creates a virtual space over the internet, where anyone can save or store all data and access it from any place of the world.

Content is King: Your True Digital Asset

Digital assets are categorized in three major groups which may be defined as textual content (digital assets), images (media assets) and multimedia (media assets).

In this digital world, content has become King for everyone who is doing business online. For marketers & website owners, quality content is must. It could be in any form; from written words to images, from audio files to video files, animation, and more. The content could be of two types: informative and commercial. Informative content provides visitors with necessary information they are looking for. Commercial content is meant to generate business, thereby, revenue. Whether it’s informative or commercial, at the end of the day, both are considered as digital asset of any business entity active on digital world. Your digital asset is one that generates business for you; it actually invites your potential customers to your website and encourages them to take some action there. For customers, they take actions like writing comments, sharing the content and most importantly, buy the product you are selling.

Enhancing Your Digital Asset

Web throws immense opportunities for any individual to fulfil his dreams. For any activity, web is the new medium. No matter what activity you want to do, web could help you in great way. People are using web not only for business and commerce, they utilize this platform to create value in human life. Apart from business, there are countless other activities done by many to make our life & world more conducive, comfortable and valuable. Since we are living in a material world, business & finance have become our primary concern here. Since the value of content is accepted by the web, a business entity has to ensure that its digital asset (read Content) grows day by day. After all, your digital asset will fetch customers to your website. But how those customers will come to know about your digital asset?

Domain Name Matters

Domain name is your asset. This is the second most important thing for your start-up, Business, Personal Domains names. First is your idea. Your domain reflects the kind of business you are dealing in. Hence, a select better domain name is essential for your business. People spend heavily on desired domain names, but not all start-ups get what they want. Moreover, Exact Match Domain (EMD) are high-priced, which doesn’t fit into the budget of any start-up / Individual. Some of the popular top-level domains suggested by experts are .com, .net, .biz,  or upcoming new gTLD .OOO

Marketing to Build Digital Asset

In a competitive world, marketing is must for any business. Online marketing activities will help you bring potential customers to your website. With the help of relevant content, you can launch marketing campaigns to promote your idea, your start-up, your dream venture. In this digital world, Quality content will help your marketing team craft a campaign successfully; content will also inspire your visitors to visit your website regularly. And finally, they will take some action, i.e. purchase. This is how your digital asset is built up.

Integrated Marketing Communication

Coca-Cola is indisputably one of the most successful brands in the world; it was introduced in 1886 and even today, the company pumps millions of dollars into marketing. The brand has its presence on all media – online and offline. While traditional media can burn a hole in your pockets (since you are a start-up), you can always mull over online media, which are relatively cost-effective. Explore channels like Search Engine Optimization, Social Media Optimization, Email Marketing, Pay Per Click, Affiliate, content marketing and other options to market your product or service. Your online marketing activities will ensure that your digital asset grows by leaps and bounds. And once your digital assets are enhanced, business will generate. More visitors will come to your website and then there are more chances of purchase. Continuous marketing activity will result in positive branding of your start-up.

To sum up, I would suggest that building digital assets takes time. Nothing can be achieved overnight, hence give your start-up enough time to flourish. Remember, any business takes at least 999 to grow. If yours can survive till this period, you will be inching closer to success. All the best!