Editing Older Posts Good for SEO?

Earlier our guest authors shared about generating new traffic from old posts and powerful ways to repurpose your old posts, now our guest author Gautham shares his views about editing those old posts for search engines.

I was always skeptical about editing my older blog posts buried deep below the other posts. I always received mixed opinions and suggestions regarding editing my older posts if it would promote or ruin my existing organic rankings.

Is Editing Posts Safe for SEO?

Google loves updated content. Technology rapidly changes with time, content comprising facts and news dated years ago wouldn’t certainly impress your visitors. Eventually it leads to a higher bounce rate which can ruin your rankings.

SEO Old Posts

Changing Permalink Structure without redirection would be a disaster while editing your posts. If you are using WordPress and using date in Post Permalink Structure, make sure you have a good redirection plugin before re-publishing the post.

Benefits of Editing Older Posts

1. Updated Content

As I’ve mentioned above updating your content to match the latest facts and figures would be a great move indeed. The ‘Top 10’ articles would cite a perfect example. I had an year old article on ‘Top 10 Social Networking Sites’ which I’ve ignored to update until a reader pointed out Orkut (Ranked Second) is drop dead.

It gives you time to Proofread your existing post and correct any grammatical mistakes and typos that may have crawled to your article.

2. PageRank Benefit

Although PageRank is considered virtually worthless to your blog, Google does consider it but gives a low priority in Search Results Rankings (SERPS), it is likely your blog has gathered some Authority and a good standing PageRank with time. Republishing enables your older posts to get featured on your homepage and most probably improves your SERPS.

3. Wake Up the Dead Posts

My recent posts get indexed and ranked virtually in seconds, while some of my older posts are barely even indexed. As I’ve already mentioned about PageRank and blog authority benefit above, revive your dead posts.

3. Keyword Trends

Not every keyword is evergreen, Especially if you are Blogging in the Technology and Gadgets niche, most of the keywords are fly by night. You couldn’t expect drawing traffic from the current keywords you are ranking now an year later. It would rather be smart move to harness the older post regarding the similar topic but targeting varied keyword.

It’s important to stay updated with current keyword trends if you want the Organic Traffic keep flowing in from the older posts. And most likely, you may not be SEO conscious during your budding days as blogger, you could edit and improve On Page SEO parameters and keyword placements.

4. Avoid Duplicate Content

Creating a new post and copy pasting content from your older posts to make minor tweaks could be a disaster. Google does penalize duplicate content issues on your own blog.

Furnishing your older posts could perform better than writing a new one regarding a similar topic. So why waste countless hours on writing.

5. Exposure

How many of your readers would dig into pages deep down to read your older posts.  If you wish to let your avid readers take a look at an excellent resource you’ve published before getting your blog into limelight, then republishing is your thing.

Conclusion

If you are worried about putting your current search engine rankings in Jeopardy by editing your older posts, don’t worry it is perfectly safe for SEO. You could manage to save few hours and witness the benefits mentioned above if you can effectively use Republishing.

Let me know your opinions through comments.

How To Compile A Killer Newsletter Easily

newsletterNewsletters help you connect with your readers and clients and develop a good relationship with them.  It is best alternative source of returning traffic besides the Social Media. For online startups and businesses, newsletters could be a great marketing strategy.

Feedburner Newsletters

Feedburner is the most widely used RSS subscription platform in blogs. It doesn’t allow much customization to your newsletter content as it compiles the newsletter, leeching the content of the blog’s RSS feed. RSS subscribers are important, you can even monetize your RSS feeds to earn money.

1. If you are using post excerpts in the feed, make sure the excerpt is intriguing and attractive. For certain niches like News Blog,  a suspense building excerpt is very effective.

2. By default, Feedburner newsletters have a boring text-only interface. You can customize your newsletter to brand your Blog feeds.

Feedburner Customization

  • Log on to Feedburner. In ‘Publicize’ tab, Choose ‘E-mail Subscriptions’ and then ‘Email Branding’ submenu.
  • Under the “Email Subject/Title” form, Fill it with your Blog Name seperated by the snippet ${latestItemTitle}  with a hyphen or any other symbol.
  • In the “Logo URL” field, input the direct URL of your logo.
  • You can also change the Headline Font, Body and Link colors e.t.c by customizing the corresponding fields.

RELATED: Customize Feedburner Confirmation Email Body

 Custom Newsletters

With great content and design you can easily increase your blog subscription rate.

1. Content: Content is the primary factor you need to consider before compiling your killer Newsletter.

  • If you are marketing your online products, you should consider your subscriber demographics to find what they are interested in.
  • Use Catchy and interesting Headlines to increase reader’s engagement.
  • Don’t forget to Proofread to avoid Grammatical mistakes which might ruin your reputation and makes your readers regard you as a amateur.

2.Design: Design plays an invariable role in luring your subscribers into your blog and also brand your feeds.

  • Use a simple and elegant design and avoid embedding excessive images.
  • Using Too Many images can render your e-mail longer to load as well as many popular email providers disable images by default.
  • If you have no idea how to design using HTML, you can Google ‘Free HTML newsletter templates’ to find an ocean of template to download from.
  • A regular font is always preferred and avoid making the newsletter bulky, which is a major turn off because of increased load time.
  • You could include different sections and categories to help readers interested in specific category.
  • Always compose interesting headings in the newsletter. Let the headings alone explain what it is regarding in a nutshell.
  • Newsletter frequency is the factor most of us overlook. Business newsletter frequency shouldn’t exceed a few per week to avoid landing up in Spam Boxes of your clients.