Why Infographics Are Important To Your Blog

infographic usesIf you have a blog, incorporating infographics is an absolute must. Not only will the use of infographics help to elevate your blog’s ranking on search engines, but they will also make your blog more engaging. They also have the potential to help you gain more readers and subscribers, and they can help you get your point across much more effectively than plain text.

1. People Don’t Read Online, They Skim

Whether they’re surfing the Net out of boredom or searching for important information, people tend to skim online text for salient points rather than read the text line by line. While you may have a few blog subscribers who hang on your every word, chances are that most of your first-time visitors simply skim your site to get a feel for what it’s all about. An infographic catches the eye of a skimmer and makes her stop and take notice.

2. It Will Boost Your SEO Ranking

Unlike text content, which needs to be unique for each post you create, you can use the same infographic in multiple locations without worrying about getting penalized for it. When you re-post your infographic, you can provide backlinks to your blog, which helps to drive traffic to your site as well as boost its SEO rankings.

3. Creative Infographics Will Go Viral

People love to share humorous and creative content, and the less time consuming it is to read, watch or view that content, the more people will see it and share it. Infographics have the highest potential to go viral because while one infographic can contain a great deal of entertaining content, viewers can see and understand it quickly, unlike videos or long articles or posts.

4. People Are More Likely to Remember an Infographic

Ninety percent of the information that the brain processes is visual. By combining text and pictures, you increase a viewer’s ability to mentally connect with the information presented. The inherent weaknesses of both text and pictures becomes diminished by each one’s strengths when combined into an infographic. Pictures sometimes lack the clarity of text, and text lacks the visual appeal of pictures. However, when you combine text with pictures, you can create an eye-catching, clear and informative graphic for your vistors.

5. Infographics Help People to Understand Relationships

Because information in an infographic gets laid out in a way that shows relationships, infographics help viewers to understand the information presented in a more realistic way than if you presented the information in a more linear fashion. For example, people can understand the difference between twenty-five percent and seventy five percent much more realistically on a bar graph than in written text alone.

Conclusion

If you want to increase your blog’s readership and reach more people, you must begin to incorporate infographics into your blog. Be creative, and hold the goal of getting your infographics to go viral in your mind when you make them. Your infographics should be entertaining and serve a purpose in order for you to achieve the best results.

4 Things You Should Know When Using Popups On Your Blog

If you’re a blogger, one of your major concerns is probably increasing traffic to your blog – not just one-time visitors, but regular readers. Email subscription lists are ideal for developing a loyal reader base, and pop ups have been proven to be an effective means of harvesting email addresses. The problem is that many readers hate them. You can resolve this dilemma by using pop ups properly – and knowing when you should not use pop ups at all.

1. Make Pop Ups Useful

popup adsInclude useful features with your pop ups. For instance, along with harvesting email addresses, consider offering a free report for subscribers. Or include questions within the pop up to allow readers to determine how often they wish to receive newsletters or whether they want to receive the full body of the newsletter or just a link. Including this type of information in your pop up allows you to acknowledge your readers’ preferences, which can only help in building an audience for your blog or newsletter. The fact that you collect this information also sends a signal to readers that their preferences matter.

2. Avoid Pop Up Overkill

If your website has several pages, placing a pop up on more than one page can make sense. However, placing pop ups on every single page of your website only serves to annoy your readers and potentially drive them away.  Don’t program pop ups so that readers can’t make them go away without filling out the requested information. The pop up should either fade away after a few seconds, or there should be a prominent “X”, “cancel” or “close” button attached to the pop up. If your readers don’t want to fill in subscription information, pop ups that obscure the text of the copy they came to your website to read won’t change their minds.  Instead, they will probably click away from your website – likely never to return.

3. Don’t Use Misleading Pop Ups

Pop ups to collect email addresses and newsletter delivery preferences are fine. Pop ups that lead readers to other pages where they are faced with promotional copy for merchandise or services you’re selling – not so much. Rather than generating increased revenue, your efforts may backfire. Word of such unethical conduct gets around, and potential readers may use browser preference features to block your website altogether.

It’s also not advisable to spam readers’ mailboxes with ads after they’ve provided their email addresses for newsletter or blog subscriptions. It’s one thing to provide notice of upcoming blog entries. But you may find readers dropping their subscriptions in a hurry if you’re clogging their email inboxes every single day with a different item you’re pushing.

4. Avoid Pop Ups on New Websites

Until you’ve established an audience, keep pop ups to a minimum. While it’s true that pop ups are effective in harvesting email addresses, until your blog is established, you don’t want to do anything that might alienate potential readers. Many readers will assume a pop up is an ad and close it without even reading the contents.

A better strategy may be to include a subscription link at the end of each blog entry, or include a subscription link as a menu item on your blog’s home page. The advantage of this technique is that readers have already made it to the end of at least one blog entry, which is a positive indication that they like what they’ve just read, and are more likely to give a subscription to your blog a try.

This article is written by David Kendall. He contributed this guest post on behalf of WhoIsHostingThis.com for more information on their hosting reviews. David is a freelance technology writer and his articles appear on various marketing blogs.