Having the right domain has a significant impact on your business’ success, whether within India or globally.
When you choose the wrong one and build your brand to change it later, you will likely harm your web identity and rankings.
For a successful business online, choose the best domain name for the best price at first. Here are tips for choosing the best domain for business in India or worldwide.
Stick to The Right Domain Extension
Standard domain extension used today includes .com, .org, and .net that works well in India and around the globe.
However, there are also several cheap extensions that are just as good. Though you may feel tempted to create something new, it is essential to stick to the most established and credible extensions.
Avoid niche extensions as some are inaccessible in some parts of the world. Besides, you may get poor rankings in search engines.
Have Keywords in Your Domain Name
Domains with keywords tend to stand out from the rest more so in describing your brand. You tend to tell the search engine who you are.
When you combine this with exceptional user experience and quality content, you are likely to rank best in search engines.
As most keywords are taken, you need to incorporate creativity but avoid swaying away from your company’s title. Most suitable keywords are brand names to separate yourself from identical businesses.
Choose Easy and Short Domain Names
Many potential customers need simple and easy to type domain names when looking for your brand online.
Long and complicated names can lead your customers to mistype or misspell your domain name.
Avoid the use of slang or specific words with different spellings. As you are creating a domain to be used in India or globally, you should make it easy and short.
Image source: unsplash.com
Engage in Intensive Research
Many businesses have a website where they use to promote their products. Some have almost similar sites based on the location.
When choosing a domain, ensure you do thorough research to avoid going for trademarked or copyrighted names.
Using such titles can affect your business or even cost you a fortune. As such, it is vital to research and avoids legal penalties for using domains for other brands.
Have A Brandable Name
As to have a successful business online, you need to choose a unique domain to uplift yourself from the crowd.
Check what your niche incorporates and find out what domain name is used. It should be catchy and memorable.
Include your brand title in the domain to ensure you are quickly recognized. Companies with brand names in domains are often noticed promptly by users than those who use different titles.
Avoid Hyphens and Numbers
Domain with hyphens makes people feel suspicious and even consider such names spam.
On the other hand, numbers could confuse, for instance, your customers trying to differentiate numerically or the number in words.
Both cases are prone to typos and, in turn, minimize people visiting your website. If you include hyphens or numbers because your domain is taken, customers will likely click on competitors’ websites.
Take Action Swiftly
Globally, there are about 400 million domains, and more are coming up daily. When you find the right name for your brand, you need to act fast.
Thousands of people today are researching for brandable and unique domains to incorporate for their brands.
Moving quickly will, therefore, prevent your domain from being registered by someone else out there. Never hesitate when you find the domain name you need. Better yet, make it a strong call to action that inspires people
Leave Room for More
When choosing a domain, it is essential to have a name that can be expanded further. That is, ensure you focus on the future and how you are likely to grow your business soon.
For instance, if you are focusing on flowers, avoid choosing domains that describe the flower. Settle on names that encompass more flowers as you may include more flowers in your brand years to come. Have room for expansion to avoid choosing other domains for new products.
Make It Intuitive at First Glance
People who give your domain the first look must have a clear understanding of what it entails. It should tell your users what your business is all about at a go.
As you need your domain name to be memorable, it is crucial to make it intuitive. These features make it easily recognizable, and your users will always remember it when looking at you online.
Henceforth, choose a domain that is insightful to attract more users.
Wrapping Up
The above are essential tips for choosing a suitable domain for your business. Whether you are in India or worldwide, utilizing these tips will significantly help you choose the best one. Remember to avoid using other brand’s and choose long and unrealistic names at all costs.
Mary is a passionate blogger and the chief editor at her own content marketing company PRable.org. Since college, she’s been interested in break-through technology and technical writing about innovative products and services that change our everyday lives for the better. She’s also interested in web design and photography.
