Utilising online video advertising can bring value to any sized business; nearly everyone watches some form of online video every day. YouTube reports an increase in mobile video consumption by 100% every year. With 87% of online marketers already using video content, and 59% of executives preferring video over text, shouldn’t you be giving it a go and seeing what it can do for your brand?
Online video can be created at a fraction of the cost of TV advertising, and it may even be more influential regarding brand awareness and boosting sales. 90% of users say that product videos are helpful in the decision process, while 36% of online consumers trust video ads. Clearly, they have some weight when it comes to encouraging potential customers.
You can even target your video much more specifically online, regarding geography and demographics. It’s important to ensure the right people see your videos, to drive success.
Rise Of Video Content
Consumers’ behaviour has changed somewhat over the last few years, with a high demand for quick, easily digested content. Video fulfils this perfectly; a 30-second video could tell you just as much as a long article, but the video form is much more engaging and entertaining.
A third of all online activity is spent watching the video; the average user is exposed to an average of 32.3 videos in a month alone. With this in mind, if you aren’t already creating video advertising, you’re missing out. Here are just a few tips to help you in creating your next video advertisement.
Have A Plan
Don’t just decide on the concept of your advertisement, plan how you’re going to deliver and distribute it. This way, your content can be even more customised and personalised to whoever is going to view it.
Figure out the message of your video advertising and decide what you’re trying to encourage your viewers to do. What makes your advert unique, and how does your product or service improve people’s lives?
Connect With Your Audience
Two of the most important factors when creating an advert are trust and engagement. Try to engage with your audience through building a relationship with them; reaching out to their emotions can prove highly successful.
Advocate something your viewers care about and be a little more personal. Reaching out to your audience on a personal level can go along the way!
Enjoyment of video ads increase purchase intent by 97% and brand association by 139%, so it’s in your best interest to create your ad perfectly in line with what your consumers are looking for.
Be Short And Concise
There are so many different factors to consider when making your online video advertisement, but one of the most important is to ensure it is concise and not overly long. Take steps to avoid losing your audience’s attention; they are more likely to watch all of the content and reach the call to action at the end if you have been straight to the point while maintaining a level of entertainment.
The most popular forms of online video content include comedy, news and music. However it’s worth noting that a good 5% of viewers will stop watching a video after 1 minute, and 60% by 2 minutes!
Don’t Forget Your Call To Action
At the end of the day, your video advertisement is there to serve a purpose. Whether it’s to increase lead generation or simply for brand awareness, it’s important that you include a call to action. This can ensure your customer is directed back to your website; you might even get a conversion out of it! For expert help on creating online video advertisements, get in touch with Creative Spark.
