Online businesses across every industry are employing different methods to improve their website conversion rates. Higher conversion rates typically translate into greater return on investment (ROI). As user experience becomes the main focus when it comes to ranking higher in search engines, every online business is increasing their efforts to convert leads into buyers.
More businesses are combining search engine optimization (SEO) and conversion rate optimization (CRO) strategies to complement the results they get from each marketing strategy. While SEO helps attract visitors to your website, the real work lies in encouraging those visitors to take a specific action. Here are 5 ways you can improve your website conversion rates.
Implement Responsive Design
One of the most powerful changes that you can make to your website to improve conversion rates, is implementing a responsive design. According to a mobile marketing statistics report by Smart Insights, up to 80% of internet users own a smartphone. What does that mean for your business? More people are spending time on mobile devices, so you need to adapt quickly.
More than half of online consumers are likely to buy elsewhere if your site or mobile experience is poorly designed. Without a mobile-optimized website, you’re definitely missing out on great opportunities to make conversions. Redesigning your site with more focus on responsiveness will help you meet the needs of mobile users and boost your conversion rates.
Improve Site Speed
Site speed can have an enormous impact on your conversion rates. In fact, users across the board list page load speed as the second most important website performance element, following a site’s ease of navigation. Just because your site is performing well on your side doesn’t mean that users are satisfied with it. You need to do page load speed tests to identify areas that can help you improve your site’s speed.
Maybe you have too many plugins or overloaded pages on your WordPress site. A thorough analysis of your website’s performance will help you identify the reasons why your website page speed is lacking: read more here. You can be sure that users on both mobile and desktop are having ever lower patience levels when it comes to waiting for sites to load. Improving page load speed makes your site experience more enjoyable and improves your conversion rates.
Have a Clear Value Proposition
Whenever a user visits your website, you want to make it clear to them that you have a solution to their problem. While it’s good to list all that you do or offer on your homepage, it’s important to have a clear value proposition that informs any first time visitor about your core brand message. This means capturing their attention from the word go instead of overloading them with loads of information that will likely end up with you losing leads.
The right approach is to write a crystal clear value proposition and feature it right in the front and center of your landing page or home page. This message should be the focal point of your brand. When paired with clutter-free web design and simple web visuals, you’ll stand a better chance at capturing user attention and encouraging your leads to take the next step.
Opt for Simplified Forms
If you want to improve your website conversion rates, get rid of those long forms. Users want simple and easy-to-complete online forms. When designing forms for your website, take into consideration these tips:
- Limit the amount of required information
- Use predictive test where necessary
- Provide clear error messages
- Align forms in a simple vertical format
Integrate Effective Calls-to-Action (CTA)
Perhaps the most important step when it comes to improving your website conversion rates is having clear and effective calls-to-action. CTAs help guide users from one step to another, reassuring them that they’re on the right track. Confusing, unclear or incomplete CTAs are bad news for your conversion rates. Your calls-to-action should be clearly visible and straight-to-the-point. Implementing these five tips will greatly improve your site conversions.
