If you are unaware about Google AdWords, it is a service that lets you create and run ads for your business, quickly and simply. Using Adwords you can choose from a variety of ad formats, including text, image, and video ads, and easily track your ad performance using the reports available in your account.
Even if you are familiar with Adwords, you must be confused with Adwords Auction. When people think of an auction, they often think of a prize being sold for the highest bid, well, yes we call that as “Auction”. But the AdWords auction is different, where the winner only pays the minimum amount necessary to maintain their position on the page. You can check out this cool infographic to learn more.