It was only about a decade ago that blogging became a common digital technique of marketing business brands. But, with the advent of social media sites, one might ask or wonder if blogging still works.
The answer varies, depending on whom you ask. Some say that it isn’t relevant anymore, but most strategic-thinking marketers say blogging is still relevant and profitable. All you need to do is update your content marketing strategy consistently and have a little bit of magic through visual storytelling practices.
What Is Visual Storytelling
Graphics, photographs, frames, and videos are all used in visual storytelling. But, it’s more than just showing pictures and videos—it’s about engaging your audience to elicit feelings, unleash interactivity, and inspire people to take action.
Visual storytelling also contains different elements, such as tension, entertainment, education, micro-interactions, and call-to-actions. Many marketers say that it’s the best way to make your storytelling unforgettable.
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How Visual Storytelling Affects Your Audience
Marketers think that visual storytelling can be an effective way to engage with prospects. This is because of the following reasons.
Provides Emotional Connection
Although most people believe they make buying decisions based on evidence and reasoning, many studies show that isn’t always the case. Instead, what they show is the fact that consumers mainly use emotions to evaluate brands.
Visuals don’t just affect audience retention but also their decision-making. Some researchers discovered that the part of the brain that processes vision or virtual cortex can influence people’s decisions and perceptions without the aid of the mind’s more logical decision-making areas.
Most of the world’s well-known brands convert potential customers simply by telling compelling stories and using visual storytelling tools to attract consumers instead of focusing on product-focused videos. It’s because people are more likely to engage with stories that elicit strong emotions. Simply speaking, tap into your brand’s human side as a blogger, and expose it to your audience.
Helps Deliver Your Message Clearly
Visual Storytelling is a brilliant way to break through language and cultural barriers in addition to being an accessible medium to express your brand’s message. It allows you to communicate with your prospects, regardless of their cultural or ethnic backgrounds. It’s a powerful marketing technique that transforms your message into something fun and engaging for your target audience.
If your brand aims to reach audiences and consumers in various regions, visual storytelling will help you communicate your message clearly to them by providing a common language. Visuals draw people in and make it simple for them to understand and remember your message. It also breaks down language barriers. Even if your content has language that not everyone can understand, the story in your visuals can still deliver your message.
Generates Authentic Engagement
You want your followers to enjoy and engage with your material. Thus, blogs that concentrate on developing and sharing compelling stories that pique their target audiences’ interest show increased audience engagement.
However, creating authentic content as a brand without being too self-promotional can be difficult. Some encourage their audiences to share stories that have a significant impact on engagement. Posts about real-life stories show that the audience interacts more because it’s relatable and authentic. It will let bloggers overcome one of the biggest blogging challenges and attract more audience and quality leads.
Helps Boost Brand Awareness And Product Retention
You can use a well-told story with fantastic pictures to promote a brand story in different locations. A story that’s presented well visually, in the form of a video or image, creates awareness about your brand. It’s a good way of introducing your brand to a more significant audience.
Visual learning accounts for the vast majority of human knowledge. Adding an essential visual to the content, such as embedding a product feature’s infographics into a blog post about a new launch or recapturing a webinar audience’s attention with stimulating visuals, can be highly beneficial. Regardless of the media outlet, the message is more likely to be received and remembered by half of your total guests if you’re trying to sell.
Benefit To Bloggers And Business Owners
Bloggers and business owners share the same goal— reach more audience and increase their conversion rate. Being able to deliver your message to audiences globally makes this goal attainable. Establishing an emotional connection can turn an audience into a customer, and genuine interaction can lead to brand loyalty. More leads mean more potential customers, and turning first-time visitors into loyal customers can help sustain your business.
