Are you looking for the right way to convey your brand’s message to your clients or employees? Well, everyone knows that the spread of information nowadays is so quick that our attention span is getting shorter. However, people still love to watch videos over any other type of content.
This is where investing in corporate video production to communicate a brand’s identity comes in! A corporate video is an excellent tool to attract the best talent towards your company and present a clear message to your audience. So, it needs to convey what your brand is all about or why people should consider you over your competitors.
That being said, below are a few things you need to take care of while creating a corporate video-
Find The Purpose Of The Video
Every video should have a goal, for example, create brand awareness, draw more traffic, etc. Just making a video without having a clear goal is not going to give any benefit. Figure out the most important and less important things to present in the video.
Suppose your company is hiring, and you decide to create a recruitment video. In this case, you need to present all the open job roles and provide the viewers with an insight into your firm’s atmosphere. Other things, like presenting the employees the way they dress is less important.
Know The Target Audience
Corporate video making is not just about making the best video; it is more about providing your audience with the best experience. Know your target audience, research about their background and demographics, and find out what attracts your viewers the most.
Think about what will motivate them and how they will feel after watching the video. In other words, think through your viewers’ minds. For example, if you are looking for teens or younger adults for specific job roles in your company, featuring middle-aged adults, isn’t a good option.
Further, be specific about how your products and services will improve the life of your potential customers. Giving your ideal clients’ a name and a backstory is another great idea.
Your Video Should Deliver the Right Message
Crafting a specific message is an important thing to consider. Whether you are creating a visual for your company’s ‘About Us’ page, a product launch, or a corporate event, know how to summarize your video in one sentence.
You might lose your audience in the quest to convey too many points all at once. Unless you are quite specific with your messaging, you are at risk of missing an opportunity. You can talk to an outside source for an honest opinion about their message clarity. Based on their opinion, check if they could grab the message you want to convey.
Create Interesting Content
Sharing ‘any’ type of video can have a negative impact on your company’s reputation. If you keep posting only commercial videos that talk about your company and its products and services only, the audience may get bored and lose interest. Moreover, such videos have no value to the user.
While listing the benefits of your products or facts about your company is great, try to leave some space to connect with your audience emotionally. Plan and create a video that will keep your audience engaged and educate them.
Tell how your products have changed someone’s life. It will help you connect with your prospects on an emotional level. You can also hire a corporate video production company to make your videos highly professional. They will give wings to your idea and create something your audience will love.
Choose An Adequate Video Format
Should you choose a portrait or landscape video layout? While turning the phone to landscape mode looks natural, don’t forget that most people view online videos on phones and use portrait mode.
Square video is the most popular video format that works well for social media platforms. If you are creating a video for social media, make sure to add text overlays and captions to make it more understandable. Besides, don’t forget to add an interesting thumbnail to catch viewers’ attention.
Don’t Elaborate and Stuff
Now that you have chosen a video format, the next step is to determine its length. It’s not about how long your video lasts; it is the quality that matters. While a YouTube video can be 1-2 minute long, but keeping it between 1 and 3 minutes is good. Furthermore, once you have made a point, no need to go on unnecessarily. You might lose your audience.
Don’t Include Distracting Sound
Picking the right music is crucial to making an emotional connection with the audience. Using the beginning and ending music will set the tone of your message. Also, have a look at your budget to know how much you can spend on this music.
No one wants to see videos with poor sound quality. Moreover, such videos make you look unprofessional. Ensure that the audience can hear everything clearly, and the sound doesn’t affect the purpose of the video.
Convey Your Personality
Most companies focus on conveying information through their videos but forget to convey about their personality. Your audience wants to connect with your brand. They want transparency in the business they connect with.
Thus, apart from sharing about what your company does, share what you believe as a leader. You can also share some personal information about yourself; it will help the consumers make a valuable connection with your brand.
Promote Your Corporate Videos
The corporate video journey doesn’t end with the cut and upload. Post your videos on social media platforms other than your company’s website to reap more benefits of your hard work. You can also post your video on YouTube or mail your clients with exciting content and video. Make sure to study analytics to determine your video’s performance.
To Sum Up
These are some of the most important things to consider while making a corporate video. Combine interesting content with a professional corporate video production company; it will help you create the most amazing videos. While the trends may change, high-quality content won’t lose its value for a long time.
